Where Is The Future Of La Natsu Bell'S 99.81% Pledge?

On the evening of June 11th, La Natsu Bell issued the notice on the supplementary pledge of the actual controller shares, which was announced by the company. shares Price fluctuations and early pledged shares hit the closing line, and Mr. Xing Jiaxing limited the 9 million 600 thousand shares of the company. A shares Shares were supplemented by pledge.

The announcement said that after this supplementary pledge, xingjiaxing accumulatively pledged 141600000 shares, accounting for 25.85% of the total share capital of the company, accounting for 42.54% of the total share capital of A shares, accounting for 99.81% of xingjiaxing's direct holding of 141 million 800 thousand shares of the company.

It is noteworthy that, in the case of tight funds, La Natsu Bell announced in June 5th that LaCha Apparel and Naf Naf SAS became wholly owned subsidiary of La Natsu Bell and will be included in the consolidated financial statements.

In November 26, 2018, La Natsu Bell deliberated and adopted the relevant bill for the acquisition of shares. Its wholly owned subsidiary, LaCha Fashion, bought Trendy Pioneer Limited and East Links International (HK) Co. at the price of 35 million 340 thousand euros, and the total share of the Ltd. share was 60%, which indirectly acquired 60% stake in the company.

La Natsu Bell's first quarterly report in 2019 showed that La Natsu Bell realized revenue of 2 billion 372 million yuan, down 6.94% compared to the same period last year, and net profit was 9 million 751 thousand yuan, down 94.4% compared with the same period last year.

At the same time, La Natsu Bell accelerated the adjustment of offline channels, closed down the loss and inefficient Direct stores to reduce the ineffective investment of resources. As of the end of March 2019, the number of outlets in La Natsu Bell was 7653, a net decrease of 1887 from the end of March 2018, and the decrease of the number of outlets was 19.78%.

In addition, La Natsu Bell's performance in recent three years is not optimistic. In the second years after the listing of Hong Kong stocks, 2015, the company's net profit reached a peak of 615 million yuan, and then declined all the way. In 2016 and 2017, it was 532 million yuan and 499 million yuan respectively. The 2018 annual report shows that La Natsu Bell realized operating income of 10 billion 176 million yuan during the reporting period, down 2.58% from the same period last year, and net profit loss of 160 million yuan, down 132% compared with the same period last year. This is also the first time that La Natsu Bell has been running a deficit.

Xing Jiaxing, founder of La Natsu Bell, is fast approaching Spain. fashion The impact of Zara's direct selling speed has spanformed La Natsu Bell's distribution agency model into a direct store mode in 2003, and the speed of product promotion has also been learned. It can be used to describe La Natsu Bell's opening speed.

At present, all kinds of symptoms of La Natsu Bell show that the current business pressure is very large, not short-term pledge can solve the problem.

international brand The common way to turn around a deficit with the enterprise is to strip off bad business cash, to streamline policies and to focus on dominant businesses. At present, what La Natsu Bell needs is to break up and set up, but how to break up and how to establish it also needs La Natsu Bell to make a long-term strategic plan for enterprises.