"Ten Yuan Shop" Name Creates Good Products Or Wants IPO To Sink The Market And Meritorious Service.

According to Bloomberg News June 25th, cheap household and consumer goods retailers named IPO can raise $1 billion.

In response to the famous products, the IPO project and employee equity incentive program were officially launched in the famous brand strategy conference held in January 15, 2018. At the time, he said he hoped to raise funds through the public offering of shares to the public so as to provide capital support for the expansion of the global business.

Famous brand products are considered to be China's "ten yuan shop".

Since its inception in 2013, the famous brand has been able to go through the "ten yuan store" mode across the country with the ability of supply chain and fast opening. However, in the public opinion field, the name and brand name has been questioned by its name, brand and design for other brands. Even after the news of the IPO plan in early 2018, the storm continued.

In March 2018, there was a trademark dispute between famous brand products and NOME furniture. In July 2018, a famous brand of good quality blush was detected in South Korea. Nevertheless, the name of the top quality products on the cusp has expanded rapidly and been favored by capital.

In August 2018, there were more than three thousand stores. In September 30, 2018, Tencent and Gao Ling capital invested 1 billion yuan to invest in famous brand products. Prior to this, the famous products also launched a retail online cooperation with Tencent's Jingdong.

Famous and high quality products are developing rapidly and favored by capital, thanks to the "agent + Affiliate" shop mode. This has made the name brand excellent products blossom everywhere from one tier city to the three or four tier city, while occupying the channel under the rapid occupation, it does not need to occupy too much capital flow of the company.

In addition, after the cooperation between Jingdong and the famous products, the supply chain capability is stronger. The name of the product is mainly "low price + a little sense of design" tonal, pricing strategy makes famous brand excellent products have a large number of users, most of its products are concentrated in 10 yuan -100 yuan, suitable for sinking market users.

The official data show that all the stores have annual passenger traffic of nearly 1 billion, and the number of consumers is 300 million.

Some domestic department stores, similar to famous brands, have similar models, such as Sanford fashion, and have 900 stores nationwide in 2018. Still can not compare with the volume of famous products. At present, famous brand products are expanding into overseas markets, and already have nearly 70 stores in India.

According to Bloomberg news, the IPO of the best quality product may take place in Hongkong or the United States, but the time is not yet clear. According to people familiar with the matter, discussions are still at an early stage, and the details of IPO, including the scale of financing, may change.