Top1 Of Content Marketing, Understand The Chain Of Interests Between Micro Tao And Shops.

In addition to daily maintenance of shops and through trains, how much of the daily maintenance is obvious in the obvious location of hand washing home page, content marketing has gradually become an entry to store growth, and is also the entrance of marketing activity flow. How can we attract fans and enhance the sales volume of shops by using micro Amoy? I believe every friend has tried more or less, and some of them have succeeded, believing that another part of people is still on the road to success.

The core of micro Amoy is mainly around buyers. Buyers can pay attention to many different micro accounts or topic lists. They can easily find topics that they are interested in, and get their own interest tags in the form of subscription. Micro tasking not only increases the stickiness of fans, but also promotes the transformation of commodities through content marketing, and can attract buyers' attention to shops with diversified content models, which can maintain old customers and accumulate new customers. It is well deserved Top1 in content marketing. Of course, not all categories are suitable for micro tasking. First of all, we need to satisfy the needs of buyers.

Publishing content orientation

The category of registration data is consistent. In the initial stage, there are two articles about the quality of articles, namely, the content of the articles, and the standard of the quality of the articles. That is to say, the focus of the field is divided into health points, and the labels can be quickly tagged by the original category. The labels can be added into the content, such as product selling points, attributes and other key words, so that the system can catch the tags matching the keywords. The 5-8 most general tags are the best quality. If the labels are too many, they can be re screened in the labeled labels, and try to choose the labels that match the labels. They can be used as reference points from the consumer groups. Before releasing the micro panning, it is necessary to clarify whether the content is released or not.

Micro release content skills

1, the title: to be close to life, and enough attractive, and display the advantages of the store, the selling point of the product, attract buyers Click to enter, form fans interaction.

2, activities: Micro Amoy activities are mainly aimed at maintaining old customers, and potential customers, accumulating buyers who are still considering, collecting and purchasing, releasing activities related content, meeting the psychology of most consumers, and immediately browsing to see whether the baby likes them. Once the products that buyers like, the conversion rate of shops will be improved, and the overstock of a certain product can also be tried.

3, buyers show: you can send the photos with the praise to the micro panning. The buyers show with pictures can show the baby in another way, give buyers the most intuitive sense of experience, and the reality.

4, fans comment: after the release of micro Amoy, fans should actively interact with each other.

5, copywriting: when the product color is not uniform, try to make the picture into the same color system, release the micro panning in the mode of nine palace, the background can be operated, such as time limit, and also can make 6 pictures, display the shop's new product in the bottom 3 pictures position, so that the typesetting method is easier to be grabbed by the public domain.

6, we must buy the list: if we want to be a recommended person, we must achieve the purpose of weeding and planting grass. We must buy the list and we must do it. The effect is also very good. However, pulling up the grass is at most 1-2 words per day, otherwise it will cause buyer fatigue. The requirement recommended by the people is a list. At least 5-6 shops have been sold to the Buyers after writing, and the requirements for writing are relatively high.

7, live broadcast: Tmall and C store's live broadcasting right is different, after the pre-trial, the system has the right of emergence by default, the background can be applied, the C shop has not issued the right of public domain, basically can only broadcast live in its fans, even if it doesn't live broadcast, the right of emergence is also much worse than that of Tmall. Different categories and the right to float are also different. In addition, the C shop's direct seeding rights need shops at least more than one drill, the level of L1 is more than L1, and fans are more than 10 thousand.

Distribution order of micro panning

For the three category, the lowest level is the private sector, and the lowest is the private domain. Only fans can see that the content is better and can be distributed to the category of the product. The data will still be upgraded, and there will be more opportunities to publish to other home page channels, such as having good goods, buying lists, and even searching for opportunities to be distributed in the past. Secondly, the public domain is to be grabbed by the public domain. All kinds of micro data must be very excellent, which has reached the highest standard in the private domain, and only then has the opportunity to be grabbed by the public domain. The new category of the general clothing category is easy to be grabbed by the public domain, and the data will continue to improve, and it will be distributed to other sectors. Finally, it will be recommended to the whole Ali. Total score

Public domain grasping method

If you want to be grabbed by the public domain, there are 4 ways for businesses to choose. The first is the recommendation of the micro panning, the bottom of the micro panning home, the recommended version of the micro panning, the adoption of the L2 level, the second one is good goods, the premise is to meet the L3 level, and the third is to buy the clean list. The article has already made the explanation. The forth is the search mechanism. After finding the baby through the search keywords, there will be a lot of Taobao strategies, and Taobao can do more, so that the public domain can be easily captured.

No public domain grabbing after release.

Today's Micro Amoy can publish 10 content marketing every day, but there are very few people who really do micro scouring. Taobao has some support for micro scouring to give a lot of traffic, but there are still a lot of people who do not conform to the standard of micro scouring. The content released is not captured by public domain, because the content of the micro content will be turned gray, and the content of the micro content that has not been captured can be re edited until it is grabbed by the public domain.

After the release, fans are few and no one is watching.

1, browse too little: Micro releases too many releases, and after the release of the micro panning, it soon dropped to the bottom. According to this situation, micro Tao launched the top spot of fans. The opening conditions of pure adults were registered at L4 level or above. The opening conditions of businesses were more than 500 points, and the L5 level above the micro Amoy account. After setting up fans, the micro display information will be directly displayed on the first page of the first page, which is directly shown in the first page of fans' home page, which has been concerned about the micro Amoy account, increasing the exposure of the old fans.

2, fans are few: fans are gradually accumulating process, and there are very few fans that can be directly obtained. According to the current situation, micro fan has launched fan communication, showing its location in the micro Amoy concern, and the 26 display bits of the information flow will have popular logo, mainly through drilling and exhibition to promote the effect. In the content promotion of drilling and drilling pages, the pure adults' opening conditions are L2 level or above, and businesses have no opening conditions. They can be directly opened, directly put the content on the non fans crowd pages, and have the opportunity to get new fans, and at the same time, they can play the role of carrying a certain product.

Micro release time

Try to choose more time points for more traffic. Especially at 5 p.m. -10, this time point belongs to the peak hours. Of course, not all categories are suitable for this time to release. We need to know the product consumption crowd, establish the crowd portrait of the product, plus the matching of time points, so as to ensure the accuracy of the flow. The specific situation needs to be analyzed concretely, and the frequency of updating is high, at least once a day.

The friend who can not start with the micro scouring tour can browse the article carefully. The practicability of the article is quite high. It is similar to the old style of the old soldier. It mainly starts from the actual operation and facilitates more friends. It can find skillful skills in the future operation through the way of the article, because the original intention shared by the veterans is that friends who want to read the article can be better and bigger in the industry.