• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    360 Degrees To Open The Road Of Brand Remodeling, The Potential For Transformation Can Be Expected.

    2019/7/10 23:33:00 0

    360 Degree

    With the upsurge of domestic fitness and the demand driven by infrastructure improvement, there is still plenty of room for long-term growth of sporting goods manufacturers. In the face of the escalating consumption trend, local sports brands are gradually trying to diversify their brand upgrading routes. Among them, the 31st degree (01361) of Hong Kong stock market has also opened the way of brand remodeling in the near future.

    Leading sporting goods brand in China

    321 degrees is in the leading position in the domestic sporting goods brand market. Now it has 331 degree brand, 360 degree children's wear and ONEWAY brand, aiming at the domestic mass market, children's sports and high-end outdoor sports market. By the end of 2018, the group had 5539 core brand stores, about 74% of which were located in three or below cities in China, while 7.4% and 18.6% stores were located in China's first tier and second tier cities respectively. The company focuses on the mass professional movement and has the leading commodity development capability. Now the company has obtained 335 patents, and the R & D expenditure in 2018 accounted for 4.1% of the total turnover.

    Affected by macroeconomic factors and external factors, the company's performance in 2018 fluctuated considerably. In 2018, the annual operating income of the company was 5 billion 187 million yuan, an increase of 0.56% over the same period last year, with a profit of 782 million yuan and a decrease of 20.8% compared with the same period last year. In terms of business, the company's children's clothing business is classified as 15.7% and 1.6% of the total revenue of other businesses. The remaining 82.7% revenue is mainly contributed by the core brand products, overseas and e-commerce business, which is basically stable compared with previous years.

       Brand remodeling plan

    In the development strategy, we are committed to promoting the internationalization, youth and high-end of our brand. Since its inception, the company has been sponsoring all kinds of sports events, sponsoring the three Asian Games of Guangzhou, Inchon and Jakarta, and becoming the official partner of the 2014 World Youth Olympic Games and Rio Olympic Games, and the international layout is also constantly improving. Last year, 360 degrees also entered into cooperation with the Indonesian sun department store, and entered the Indonesian market by the East Asian Games, further promoting the internationalization of the brand, continuing to expand overseas markets, and bringing new business growth points. In addition, in 2018, 31st degree as the first sporting goods competition strategy in the country, attracting new consumer groups with new categories such as competition clothing.

    At the time of listing 10th anniversary, the company recently launched the "brand remolding" plan aimed at improving brand image. The brand remolding strategy will start from the basketball series products. It is expected that the product will be listed in the 1 quarter of 2020, and will benefit greatly the company's future development of high-end brand matrix, and it is also expected to bring about a profit increase.

    The current market is expected to pick up the performance of Hong Kong stocks in the second half of the year, plus the recent management buyback, which will provide strong support for the company's share price in the short term. Considering that since the beginning of the year, a number of new policies to promote sports consumption have been launched in China, and the effect will gradually appear. If the company can get through the brand remolding period, the performance in the medium and long term will be significantly improved. Investors can consider the phased layout, and the stock price can expect HK $1.8 and fall below HK $1.3.

    Source: Panoramic network

    • Related reading

    Billions Of Brand Assets Go Back To A. What Layout Is Shandong Doing?

    Instant news
    |
    2019/7/10 23:33:00
    0

    Ruyi Group Intends To Issue Shares To Purchase Asset Transaction Price To Be Determined.

    Instant news
    |
    2019/7/10 23:32:00
    0

    Mogujie.Com: Growth Of Or Stagnant Growth?

    Instant news
    |
    2019/7/10 23:32:00
    0

    The Paradox Of Xiao Hong's Book Is Not Necessarily A Good Thing.

    Instant news
    |
    2019/7/9 15:35:00
    0

    Another Look At Costumes, Ruyi Group To Create The First Fashion, Lining's Performance Is Approaching The Highest Point.

    Instant news
    |
    2019/7/9 15:35:00
    0
    Read the next article

    Billions Of Brand Assets Go Back To A. What Layout Is Shandong Doing?

    The acquisition of Li bang and Ya Ge Shi Dan is an important strategic layout of Ruyi group in the field of fashion brand in recent years. Packing into A shares means that Ruyi Group intends to

    主站蜘蛛池模板: 蜜中蜜3在线观看视频| 久久婷婷综合色丁香五月| 91精品久久久久久久久网影视| 91福利视频免费观看| 波多野结衣视频在线免费观看| 日韩免费a级毛片无码a∨| 国产粉嫩粉嫩的18在线播放91| 冲田杏梨在线中文字幕全集| 中文字幕无码av激情不卡| 色婷婷六月亚洲综合香蕉| 搞av.com| 国产chinese中国hdxxxx| 久久99精品久久久久久动态图 | 午夜精品福利在线观看| 久久99精品久久久久久园产越南 | 娇妻之欲海泛舟小强| 免费福利小视频| av片在线播放| 欧美日韩第一区| 国产欧美日韩精品第一区| 久久精品中文字幕首页| 草莓视频秋葵视频在线观看ios| 欧美呜巴又大粗又长| 国产特级毛片aaaaaa毛片| 亚洲av本道一区二区三区四区| av区无码字幕中文色| 欧美精品久久天天躁| 国产精品无码久久久久| 亚洲AV最新在线观看网址| 香蕉视频久久久| 成人在线免费视频| 亚洲视频在线观看不卡| 呦交小u女国产秘密入口| 极品人体西西44f大尺度| 国产乱人伦偷精品视频免下载 | 亚洲免费在线观看| 香蕉免费看一区二区三区| 成人综合激情另类小说| 亚洲色图欧美另类| 18禁裸男晨勃露j毛免费观看 | 十八禁视频在线观看免费无码无遮挡骂过 |