Shanghai'S 750 Retail Outlets To Promote "No Reason To Return" Service

If goods do not have quality defects, if consumers want to return goods, businesses will actively cooperate with consumers. Consumers have the right to regret in shopping. Recently, Shanghai, Pudong, Jingan, Huangpu, Xuhui, Yangpu District important businesses, as well as Bailian, Suning, Hongxing Mei Kai Long, Gome, Yongle and other large commercial enterprises and more than 750 shops, jointly launched in Shanghai, "seven days no reason to return" service.

The implementation of the "seven day no reason" system for offline retailers is not only a test of the business reputation and business integrity of enterprises, but also a test ruler for personal integrity consumption behavior. It has a positive role in promoting the building of an honest and trustworthy, service winning, safe and convenient consumption environment and fostering new consumption growth points.

"7 days without reason to return" is not a new term, but in the past, it was mainly related to online shopping goods, and the entity stores under the line had no unified "rules" according to the regulations of brands and merchants themselves.

In March 15, 2017, the former State Administration for Industry and Commerce issued the "Interim Measures for the seven day no return of online purchases of goods", which guaranteed the implementation of the 7 day rule of return without any reason for consumers after shopping through non physical stores such as Internet, TV and mail order. Since the implementation of the measures, it has played a positive role in improving the network market environment and protecting the legitimate rights and interests of consumers. In 2018, the national market supervision department began to push forward the no return work under the line while supervising the operators to fully implement the 7 day no return system for online shopping.

Online retail first seven days no reason to return

It is reported that at that time, the "Internet purchase commodity seven days no reason to return temporary measures", "seven days no reason to return" has become the legal obligation of Internet companies must fulfill. At the same time, it stipulates that there are no exceptions to the "seven day no reason to return" commodity: first, the commodities ordered by consumers; two, fresh and perishable commodities; three, online downloads or digital products such as audio-visual products and computer software that consumers have sealed, and four of the newspapers and periodicals delivered. Since its implementation, it has played an important role in safeguarding the legitimate rights and interests of consumers and purifying the consumption environment of the Internet.

In January 2019, the 10 ministries and commissions of the national development and Reform Commission issued the "implementation plan for further optimizing supply and promoting balanced consumption growth and promoting the formation of a strong domestic market" (2019) (Comprehensive Reform [2019] 181).

Jingan District city launched the first pilot project

In May 2018, Jingan District launched the shopping "explosion fund", and took the lead in the city to launch a "7 days no reason to return", and received the first batch of 80 brands to respond positively. It is reported that under the Jingan District line, the store has launched the "seven days no reason to return" proposal, and ZARA, UNIQLO, Kai Kai, Blue Tang Bo step and other brands have been granted the license to provide consumers with the protection of "regret right". There are 80 brands under the line, including 71 clothing stores, 3 small supermarkets, 3 toy stores, 2 bookstores and 1 bookstores. Among them are 73 international brands, including GAP, UNIQLO, Watsons and so on, and 7 domestic brands including Kai Kai, Lining, Wu Liangcai and so on. The pilot achieved positive results, improved service quality, established brand image, and enhanced consumer trust and credibility.

It is reported that under the Jingan District line, there is no reason to return the goods shop guidelines (Trial). It is put forward that "the operators who promise no reason to return the goods should be clearly represented in the business premises to show" Jingan District 7 days no reason to return the commitment unit "uniform logo and provide guidance for consumers. The activity allows the operator to determine the variety, scope and specific procedures of the goods that are not returned by reason according to their own actual operating conditions and the nature of the commodities they are operating. In the eye-catching position of the shop, it is not applicable to the varieties, ranges and other possible situations of unreasonable returns. Activities encourage operators to make unwarranted return promises that are more conducive to consumers. The launch of 7 days' no reason to return the relevant management methods will help to create a safe and satisfying consumption environment and enhance the shopping experience of consumers.

The first voluntary commitment of enterprises opened the clothing responsible person said: "the implementation of offline shopping 7 days no reason to return the system, not only conducive to stimulating consumption, but also to enhance the image of our business operators. While protecting consumers' right to regret, it can also enhance their reputation and market competitiveness.

It is reported that on the basis of the first batch of brands, Jingan District strives to continue to expand the scope of the "7 days no reason to return" business, accelerate the construction of the "international consumption city demonstration zone", and boost Shanghai's first class shopping brand.

7 days, no reason to promote in Shanghai.

In order to carry out the implementation plan of further optimizing supply and promoting consumption growth (No. 2019), Shanghai has launched the brand of "shopping in Shanghai" to speed up the construction of international consumption cities. The Municipal Commerce Commission and the municipal market supervision bureau have actively promoted the "seven day no reason to return" service pledge of the retail enterprises under the city's line, and guided the formulation of the "seven day no reason to return" service pledge work guidelines (Trial Implementation) under the Shanghai offline retail enterprises, and the "seven day no reason to return" service pledge proposal of the retail enterprises under the Shanghai line. The Commission will sponsor the launching ceremony to increase publicity and expand social impact, leading more offline retailers to respond positively to no reason to return. The launching ceremony was strongly supported by the people's Government of Jingan District, the Daning International Commercial Plaza, the business associations of various districts, the municipal consumer protection committee and the public comment network.

The Municipal Federation of trade unions issued the guidelines, and the municipal market supervision bureau issued the "four-star five star consumer rights protection point", providing a corresponding system guarantee for steadily promoting the "seven day no reason to return" service pledge. The public comment network will be unified with the municipal market supervision bureau to publicized the four star and five star "red shield rights protection contact points" of the city, and consumers can search the "right protection contact point" on the public comment website to get information from their nearest service outlets. Next, according to the principles of "voluntary enterprise, industry self-discipline, government guidance and social supervision", we should gradually promote the standard international rules and standards.

Under the Shanghai line, the retailer undertook a seven day no reason to return service. "On the launch meeting, Cai Hongsheng, Secretary of the Party committee of the Shanghai Business Committee, director of Huayuan City, the president of the City Commercial Federation, Liu Min, deputy director of the Municipal Commerce Commission, Hu Hao, deputy director of the municipal market supervision bureau, deputy director of the municipal market supervision bureau, Tao Ailian, deputy secretary and Secretary General of the municipal consumer protection committee, Zhou Haiying, vice chairman and Secretary General of the Jingan District Municipal Committee of Commerce, and Pu Jingbo, vice president of Bailian Group.