This Company Is Too Cattle! Sold 100 Million Pairs Of Children's Shoes.

The second child era has given birth to the big cake of maternal and infant industry, and children's shoes are among them. According to statistics of Euromonitor Passport, the market share of the top ten brands in China's children's shoes market was 15.2% in 2018, while the market share of ABC KIDS reached 3.6%, ranking first in the children's shoes market.

ABC KIDS is known as the "A shoes children's first stock" listed company's initial shares (Stock Code: 603557) brand, to achieve the "Chinese children more than 200 million, ABC KIDS sales breakthrough 100 million pairs" sales miracle. What made ABC KIDS succeed in the fierce market competition and become the leader of children's shoes industry?

Deep tillage "professional", technology to consolidate competitiveness

In the face of increasingly fierce market competition, in the context of consumption upgrading, ABC KIDS can continue and firmly occupy the hearts of consumers, relying on the "professional" culture and practice.

"The reason is ABC KIDS. Children's shoes Sales volume can break through one hundred million double, because we always put the product in the first place, "Qi Xiaoqiu, President of ABC KIDS, said." we always believe that only by being professional and sticking to the profession can we make the product well. ABC KIDS pays attention to product development and technological innovation, and is committed to providing children with comfortable wearing experience. From appearance design to new material application, all of them reflect professionalism and ingenuity.

The persistent pursuit of product innovation has laid the leading role of ABC KIDS in children's shoes industry. ABC KIDS has set up product design centers in Hangzhou, Shenzhen, the United States, Japan and Korea, and highly focused on the innovation and application of new technologies and new materials. Take the lead in applying 3D printing to achieve a variety of shape and structure of children's shoes to make materials more diversified and create excellent products with excellent cushioning properties. ABC KIDS also repeated research and experiments by collecting large data from children of different age groups, trying to create a shoe model that meets children's different growth stages.

By the end of 2018, the initial shares had 239 effective patents, including 13 invention patents, 200 utility model patents, and 26 design patents, thus forming a strong and effective technical barrier to industry.

　　 Create explosive funds, use love to explain ingenuity.

If you want the product to stand out in the industry competition, you should not only stick to the principles, stick to your major, but also look for the competitive advantage of differentiation. ABC KIDS has the unique eye and ingenuity to launch the super single product - "birthday little red shoes" in the industry.

In order to cater for the new generation of parents' consumption psychology, ABC KIDS and Transformers have reached a strategic cooperation to create ABC KIDS X Transformer joint sneakers, comfortable, intimate and fashionable. Design And many parents and children love it.

Children's shoes are "children's fun", ABC KIDS's "flash stars technology lights shoes", the use of Ai+Flashape technology and Ai+NiceHUG magic tape design, let the children in comfortable walking, experience the soles with the walking rhythm of the beating of the fun.

ABC KIDS advocates the idea of fashion, comfort, technology and environmental protection, and applies them to the design and manufacture of meta power running shoes, doughnut running shoes, boot shoes and so on. Each single item has the explosive gene. The ultra light three generation "light running shoes" is constructed by using advanced flying weaving technology. The Ai+CUP stable cup design makes the sole experience of children feel soft and wrapped. It is light and soft like no shoes.

Keep abreast of the trend of the times, and constantly explore and innovate, so that ABC KIDS always stands in the forefront of children's footwear industry. At the 2019 world brand conference, ABC KIDS won the "500 most valuable brand in China" with a value of 8 billion 298 million yuan, becoming the only brand in China's children's products industry for 10 years.

"Professional love kids" is ABC KIDS brand The core spirit, because love, so professional, but also because of professional, ABC KIDS can better love children. In the future, ABC KIDS will continue to launch fashionable, comfortable products with strong market competitiveness and care for every step of children's growth.