The World's Tesco Women's Clothing Market, Big Yards, Bright Prospects

Target population exceeds 2 billion, the market value exceeds $1600 billion.

With the improvement of living standards, obesity has also become popular all over the world. Data from the WHO showed that in 2016, over 1 billion 900 million adults were overweight, of whom over 650 million were obese (390 million women, 281 million men), and over 340 million of children and adolescents were overweight or obese.

More and more overweight and obese women have led to an increase in demand for large size women's clothing. They want clothes not only for their own shape, but also for the latest fashion trend. Therefore, large size women's clothing has become the fastest growing subdivision category under women's clothing.

The Credence Research report shows that in 2017, the global market for women's clothing was $165 billion 200 million, with a compound annual growth rate of 4.4% between 2018 and 2026.

According to different product types, large size women's clothing can be divided into tops, T-Shirts, dresses, underwear, trousers and so on. Among them, underwear will be the fastest growth in the forecast period.

From an age perspective, 25-45 year old consumers dominate the market and expect similar trends in the coming years.

Regionalization, the Asia Pacific region dominates, mainly due to the increase in the number of consumers, and is expected to grow significantly in Europe and North America during the forecast period.

Google's search volume soar, big code and bright future.

Google trends show that the search volume of the word "plus size" has been rising over the past eight or nine years. The highest search countries are Latin American island countries, Trinidad and Tobago, followed by the United States, Australia, the United Kingdom and Ireland.

What if this trend continues?

The study points out that the growing consumer base and the increase of large size clothing retailers will help further develop the market. As fashion pays more and more attention to user experience and virtual technology, we are expected to see more interaction between big consumers and their online shopping trips.

Similarly, as the profit advantage of large format fashion becomes more and more widely known, we have reason to predict that more luxury brands and commercial street brands will invest funds and resources, and create a large code fashion department to supplement their current business scope.

Global Tesco first entered the game with more than 22 million active users per month.

There is no denying that the prospect of big code fashion is bright. With the development momentum of the industry in the coming years, there will be more players coming into the game.

Among China's cross border sellers, the global self purchase website of Rosegal is the first cross-border clothing business channel for B2C clothing. The fashion business brand of the main consumer consumer group takes the big size clothing as the breakthrough point, serves the obese customers and expands the peripheral category. The product mainly adopts the pattern of "designer + buyer system".

The company's 2018 annual report shows that Rosegal registered users are 17 million 370 thousand, the number of monthly active users is 22 million 530 thousand, the monthly average traffic is 103 million 20 thousand, the number of online SKU is 55 thousand, and the average passenger price is 37.91 dollars.

With the growth of the big size clothing market, the competition is increasing. If sellers want to be invincible, they must first win the trust and loyalty of potential users, and create their own brands. After all, these people have been ignored by the fashion industry for too long.