National Fitness Promotes Sports Industry Development. In 2019, China's Sportswear Market Will Exceed 280 Billion.

The total sales volume of China's clothing market in 2018 reached 2 trillion and 77 billion yuan, up 7.8% from the same period last year, the highest growth rate since 2014. Influenced by the upgrading of consumption and the steady demand of local consumers after raising their living standards and incomes, the Chinese clothing market reached the highest value in 2017 and continued to rise in 2018. But economic instability has brought great challenges to the development of the clothing market. The year-on-year growth rate of China's clothing market is expected to drop to 3.5% in 2019 and sales volume of 2 trillion and 150 billion yuan.

From the perspective of market segmentation, women's clothing is still the largest market share in China's clothing market in 2018. Sportswear and children's wear outperformed women's wear and men's wear in 2018, and they all gained two digit growth rates. However, due to the overall instability of the overall environment, it is expected that all sub sectors of the clothing market will decline in 2019.

Data sources: Euromonitor Inter national, China Business Research Institute collate

With the government's policy of improving the participation of all the people in health and sports and promoting the development of sports industry, the market of sports goods and services in China has been expanding. Recent policies include: the outline of the 2016-2020 national fitness program issued in June 2016, the "13th Five-Year plan" for sports industry development in July 2016, and the guiding opinions of the State Council on accelerating the development of competitive sports industry in November 2018.

Sportswear increased by 19.5% year-on-year in 2018, far exceeding the overall market average year-on-year growth rate. Sportswear is the largest growth segment in all garment sub sectors, showing great potential for development. China Institute of Commerce and industry expects that by the end of 2019, China's sportswear market will exceed 280 billion yuan, which may be affected by the unstable factors in the clothing market, and the growth rate of sportswear market will slow down, with an expected growth rate of over 8%.

Data sources: Euromonitor Inter national, China Business Research Institute collate

In terms of sportswear, sports shoes and clothing are the two largest plates in the Chinese sportswear market. In 2018, China's sports shoes and clothing sales totaled 144 billion 500 million, accounting for 54.5% of sportswear market.

Data sources: Euromonitor Inter national, China Business Research Institute collate

For more information, please refer to the "Research Report on the market prospect and investment opportunities of China Sportswear Industry" released by the China Industrial and Commercial Research Institute 2019-2024 years ago. At the same time, the China Industrial and commercial research institute also provides solutions for industrial big data, industrial planning and planning, industrial park planning and industrial investment promotion.