NEXY.CO Guan Xuan: Wang Luodan Becomes Brand Spokesperson

In August 1, 2019, China's famous high-end women's clothing brand. NEXY.CO Officially announced: Wang Luodan, the famous Chinese actor, has become the spokesman of his brand. This is also the first time since NEXY.CO was founded in 2009 that it has launched a star as a brand spokesperson.

The best of you is always on the road.

NEXY.CO (nekou) brand creation 10th anniversary, hand in hand with the versatile artist Wang Luodan to open a new journey. Just as Wang Luodan sent NEXY.CO's 10th anniversary birthday blessing, he said, "the best of you is always on the road." Looking back on the past ten years, whether NEXY.CO or Wang Luodan, he has always dreamed of being on the road, growing in precipitation and changing in the process of change. 　　

The NEXY.CO brand was founded in 2009. The founder of the brand is a legendary figure in the Chinese women's clothing industry, Ms. Chen Lingmei.

At that time, the global luxury industry entered a downturn, and China's fashion industry was thriving. Under the background of rapid economic development, a large number of well-educated women realize their self-worth and stand out in a class that can lead the lifeblood of the times.

They are successful in their careers and are active in the Chinese political, economic and cultural arena. They possess good cultural details and have unique aesthetic taste and taste. They are the new generation intellectuals who coexist with wisdom and beauty.

Unfortunately, there is no one China. Lane Bryant It can perfectly show the charm of both inside and outside, and the beauty of intelligence and beauty. Many famous international brands can hardly show the characteristics of Oriental women in terms of color and shape.

In this case, Ms. Chen Lingmei, the founder of the brand, led the team to repeatedly study the high-end women's clothing brand in China and foreign countries, combined with the life style and information of the Chinese urban smart women group, and created the NEXY.CO, which was inspired by the European fashion and the Oriental humanities.

Since 2009, NEXY.CO has been committed to providing women with smart, simple and intelligent images for the smart women in the city. In addition, NEXY.CO has created a brand new philosophy for Chinese women: wisdom is never outdated fashion.

Ten years of ingenuity, grinding the classics

Since its inception, NEXY.CO has been standing firmly in the changing fashion trend with a determined attitude. She insisted on using the simple design, black and white classical colors, advanced fabrics and unique tailoring to show the unique charm of women in the city.

SOFT POWER SUIT suits, crowned "tens of thousands of women in the workplace" to accompany them in the workplace.

Of every 10 customers, 3 have 62080 classic small black dresses, which are both suitable for commuter wear and elegant dress, perfect for workplace and social interaction.

Fashion pet pants, 70% of women wear out of the problem and stop, and NEXY.CO created a separate patchwork patented version, so that beauty and practicality coexist.

The natural skin and the classic version of every skin that can be breathed is a classic single product that is not afraid of time.

　　 Supermodel, Secret Angel Karlie Kloss opens NEXY.CO 2018 spring summer Milan fashion Zhou Daxiu

From the first store in Hangzhou to 141 stores in the whole country, from Shenzhen fashion week to Milan international fashion week, NEXY.CO has never forgotten the original intention and mission of "let smart women have their own charm and enjoy the beauty of intelligence." while adhering to China's original creativity, it has joined the international fashion, winning the follow of many urban women and winning highly recognition from the industry. 　　

In the past ten years, the dream has never stopped, and the current brand director, Ms. Yi Jie Ping, said, "I have a dream. We want to turn NEXY.CO into an international brand." In the next ten years, NEXY.CO will embark on a new fashion journey and shine in the bright stars.

NEXY.CO & Wang Luodan opens the new journey of Chi Mei

It fits the brand proposition of "wisdom and beauty", and is comparable to the extraordinary significance of brand 10th anniversary. At the time of NEXY.CO 10th anniversary, Wang Luodan became a brand spokesperson. This is not accidental choice, but destined to attract each other.

From the "Mille" of "struggle" that is daring to love and hate, to the "Du Lala" who gallops in the workplace. From the goddess of art to the ambassador of Norway fjord tourism, Wang Luodan is willing to act for every role and be loyal to his own heart.

She is the "skateboarding girl" who is the ultimate youth. She is a glamorous "crossover singer". She is also a "star producer" of the dialogue architect. Life is a one-way street. She turns it into a rainbow bridge. Every stage of life, she is exploring more possibilities and releasing more energy.

Wang Luodan's temperament of intellectual independence has been searching for more wisdom and courage on the road, which coincides with the spirit of NEXY.CO brand.

In the 2019AW blockbuster and the brand 10th anniversary micro film, Wang Luodan represents the urban intelligent female voice, passes the power and attitude of the urban women, and deducts the "intelligence, simplicity, intelligence and beauty" more moving. 　　

This season's blockbuster is made by the famous fashion photographer fan Xin palm mirror. Wang Luodan is wearing NEXY.CO 2019 autumn and winter new products, which will turn fashion into a personal style expression. In the On the way directed by Tian Yuan, a multi talented woman director, she portrayed the growth process of contemporary urban women along the way. She said, "the best of you is always on the road." For fashion, she also has a unique view: "fashion is the first self expression that can be seen". Simple lines, neat shapes, delicate details, NEXY.CO brand is naturally her wardrobe, she controls relaxed and free, the unity of form and spirit, perfect interpretation of her own image and fashion attitude.

From "the first look to love" to "the upper body is very texture, the mirror is very self-cultivation", Wang Luodan think NEXY.CO design makes women look more intelligent, it is very suitable for the workplace to show professionalism and sense of professionalism. With a unique fashion sense, Wang Luodan and NEXY.CO jointly launched the 10th Anniversary Limited series, the fine quality, the tailored suits, the capable and free windbreaker, the low-key luxurious overcoat, all of which gave the city women the beauty of intellectuality, and showed the wisdom beauty from inside and outside.

Ten years of exploration never stopped. NEXY.CO will work with Wang Luodan, the brand spokesperson, to continue a new journey. Let fashion become the expression of connotation, and turn experience into opinion, so that every urban woman can be more beautiful because of wisdom.

Note:

NEXY.CO (NAI Kou) is subordinate to Winner fashion Holdings Limited (that is, original Letil Holdings Limited, stock code: 3709.HK). The winner fashion group was founded in 2007 to work hard for the high-end women's clothing industry in China. The company went public on the main board of Hongkong in 2014. Integrated brand collective listing in 2019. The group is mainly engaged in the design, promotion, marketing and sales of high-end women's garments, outsourcing products, including dresses, skirts, trousers, knitwear, jackets, coats and accessories. At present, the group has eight independent brands: Koradior, La Koradior, Koradior elsewhere, NAERSI, NAERSILING, NEXY.CO, CADIDL and FUUNNYFEELLN.