Southern China Oriental Elegant Life Brand Settled In The Mixc, Shenzhen

Under the influence of consumption upgrading, consumers are now looking forward to finding products that really express their individuality to declare their unique values. Recently, the world's fifth boutiques / Southern China Oriental elegant life brand "up and down" settled in the Mixc, Shenzhen (thematic reading).

It is reported that the Oriental and elegant life brand, which is created by the famous designer Jiang Qionger and the French Hermes group, is characterized by "made in China". It takes "home" as the origin, covering furniture, household goods, clothing, leather goods, jewelry, accessories and tea related items. It not only conveys the new luxury consumption culture and value, but also is a vivid interpretation of the combination of traditional culture and modern style.

According to the information obtained from the win business network, the brand name "up and down" stems from the Oriental philosophy pursued by China from all ages to the present. It embodies the brand's goal based on emotion, rooted in China and pursues the contemporary elegant life of all people.

Adhering to the brand concept of "communication tradition and modern, past and future", as a combination of retail, culture and art experience space, the Mixc store's overall design and log minimalism style are simple, generous, natural and harmonious atmosphere. The Mixc store will present its latest furniture, tea set, elegant furniture, clothing, jewelry and other classic works.

Take the tea set as an example, for example, displaying different kinds of tea drinking tools and environment tea sets, unique tea drinking furniture, flower utensils matching tea table atmosphere, jewelry and living ornaments inspired by tea, the clothing design is also a material that is elegant and natural in tea. Its contemporary design style combines exquisite craftsmanship, Chinese culture and excellent quality to deduce gorgeous and plain Oriental elegant life.

As MS. Jiang Qionger, chief executive of CEO and art director, said, "what we have been doing all the time is to inject new life into traditional culture with contemporary design, like flowing water, which flows into people's daily life. In this way, traditional aesthetics and exquisite craftsmanship can be passed down. " The constant pursuit of balance between traditional technology and modern style is the Oriental elegant lifestyle that its brand wants to share.

It is understood that there are stores in Shanghai, Suzhou, Hongkong, Taipei, Hangzhou and other places. The Shenzhen the Mixc (thematic reading) will bring Shenzhen consumers a new consumption experience of traditional oriental aesthetics and modern style.