Clothing Business, 80 Girls Opened A Women's Clothing Store, No Money Still Succeed In Business.

As the rent and transfer fees are getting higher and higher, it is becoming more and more difficult to make clothes in a physical store. No clothing store that is not good at business, even a good clothing store, has earned most of the money. Many people have nothing to do with it but can barely support it. And a Post-80 girl opened shop and still made money. How did she do it?

Today, Xiao Jie's career seems to be very successful, just like an individual small boss, but when I recall the naive and aggrieved years, Xiao Jie said, "opening a small clothing store is not easy. Now I am two people with me 7 years ago. He's a real businessman. "

Xiao Jie is 27 years old. In October 1999, she followed several classmates and friends to work in Dinghai, Daishan county. Without any working experience, she became a salesperson in a clothing store of people's North Road in Dinghai with the help of her classmates and sisters.

Because she is introverted, she only keeps silent beside customers, and doesn't know how to attract customers. A month later, she ended her first job in the euphemistic refusal of the landlady. When she left the house, she overheard her saying to her friends: "this little girl has no voice. The guests come and move." With her stubborn personality, at the moment she walked out of the door, she was determined that one day she would have a clothing store.

"It may have been felt and not thought about at the beginning, but later I really became a boss, and I realized that the boss was really hard to do." Xiao Jie chuckled. After her unemployment, Xiao Jie began to look for a job. She worked as a salesperson, typist, hotel attendant, salesman, etc., but finally returned to the clothing store, just as a boss. After the Valentine's day in 2000, Xiao Jie established a relationship with taxi driver.

In May, with her boyfriend's support, she rented a small shop with a friend on the commercial street of JieXi Road, opened a clothing store, and finally became an individual boss. "At that time, I was happy. I think if you have the money to open a shop, you will succeed. It was very naive at that time. Xiao Jie said with shame.

Xiao Jie said that although the past few years had undergone social training, people were no longer young, but after all, it was the first time that they had fought the world differently from working for others. I remember that the first time we entered the goods, there was a backlog of 40%. Because there is no concept, a small clothing store is like a department store. Everything has a mess. So, it lost 1500 yuan in the first month, which is a big sum.

At the beginning of second months, Xiao Jie felt that both the attitude and the price of clothes were better than those of the first month. Why is it still not popular? Xiao Jie and her friends, two, can never figure out the crux of the problem.

One day, because of the bad business in the store, Xiao Jie and her boyfriend got up, and her boyfriend said angrily, "you have to open a shop. What kind of things are you doing now? It's a mess. What clothes are there? It's not a store."

The speaker is unintentional, and the listener intends. Xiao Jie's friend, when he heard the words of little Jie's boyfriend, was busy with Xiao Jie, saying that business was bad. Maybe the clothes we entered were too complicated, and the style was a bit old-fashioned, so it became a mess shop.

Later, they took a look at the introduction of fashion magazines, rearranged the storefront, and determined the consumption objects, mainly based on the underwear of young fashion people.

At the same time, Xiao Jie and her friends immediately began to close the shop and stop their business. The two went back to Hangzhou to get new products and put the new fashion clothes on the shop.

It was easy to get things done. That day, they had just walked out of the Hangzhou east bus station exit. They only heard a scream from their friends. Her handbag was scratched. Some belongings, mobile phones and money were stolen. They lost more than 3000 yuan, including 1500 yuan. Fortunately, at the beginning, two people were also trying to prevent thieves, and 3000 yuan of goods were collected separately by two people. Less money, less goods, and the relative price is higher, and 2000 yuan of new products are not much. At that time, Xiao Jie really felt that everything was going against him.

However, the new products they entered were mainly fashion magazines and popular fashions. So they attracted the attention of many fashionable female friends, and they generated gross profits that month. They only lost money due to the great loss of theft. However, they also increased confidence in Xiao Jie.

In the days to come, Xiao Jie's business is getting better and better, and the boss is getting more and more decent. In the second half of 2002, a friend who shares her shares withdrew, and Xiao Jie took over the clothing store. Sometimes, because I can't get busy, I have to catch my boyfriend for one day, and I go out early and come back late every day. Though it is a little hard, it is worth considering the prosperous business day after day.

Nowadays, Xiao Jie is already an old "fried bread stick", and the business is becoming bigger and bigger. From the original operation of the brand name clothing to the brand clothing now, the store has been moved to the main road. From the initial rent of several thousand yuan to the annual rent of more than 5 yuan, it can be imagined that today's little Jie is no longer the "little Niang" who can not speak. In the words of her boyfriend, she was almost "business smart".