Let Businessmen Earn The Tanabata Festival Marketing Activities

Tanabata, the Chinese Valentine's day, is the most romantic festival in Chinese tradition and is being praised by more and more young people. According to legend, on this day of the year, the Magpies of the world will fly to the sky and meet in the Milky way. For the owners of clothing stores, it is good for the whole year to do a good job of cleaning up the summer stock and promoting the new products.

Festivals are the magic power to promote consumption. Especially on Tanabata, whether lovers, couples, family members or even friends, everyone is in the romantic atmosphere of preparing gifts and waiting for gifts, so it is easy to be induced to promote consumption desire. Although the Tanabata will arrive on schedule, business will not come to them. Bosses must plan carefully so as to firmly grasp the pockets of women.

　　 Then how did an excellent Tanabata activity come into being?

Reasonable propaganda in the early stage

New activity highlights

Expectant activities prizes

Seeing here, the owner of the clothing store must have secretly thought that it would be a piece of cake for me to sell clothes, but I am a layman in the activity planning, but it will bring bad effects to my shop. Don't worry, Tzu Jun has arranged for all the big guys. There are many plans to carry out the activities of Tanabata. But we must combine our own stores to find the best ones for ourselves.

　 Shopping raffle:

First of all, this kind of activity plan can be called an old-fashioned way, but there are still many details to be polished to do well. After all, customers are increasingly demanding the user experience. When you hear the name of this activity, you can imagine the form of the whole activity. Holiday raffle can enhance people's enthusiasm. For probability events, everyone is a curiosity baby.

For such an event, it is not necessary to make a magnificent start. Businessmen only need to buy a simple design which can highlight the theme of Tanabata activities on a treasure store for a few days in advance. They can be placed in front of the shop for several days. (the price of Yi Bao Bao is around 30 yuan), and then some prizes can be prepared for some activities, which can be set into daily necessities such as rice cookers, cooking oil, summer drinks and so on. Of course, there are also essential roses. (the suggestion is set to be the Middle China option). The price of roses is generally high on the seventh day of the seventh day, and the boss can buy a few days in advance, and the boss can buy a few days in advance, with an average of about 6 yuan for a rose. As for the purchase of a full set of activities that can participate in activities and activities, the establishment of specific prizes and the probability of winning a prize, or the need for a comprehensive consideration of the boss, the decision is only given by Mr. Tzu Chun. The way of raffle can take the form of roulette or lots, so that the whole activity will cost about 500 yuan, but if you do well, you will gain more than you can imagine. Your energy is beyond your imagination.

　 Lovers' purchase price halved:

In the past few days, the slogan "lovers buy half price" has been typed in your store. I believe that many people will still be tempted by the temptation of half price. Of course, the boss is not a fool, and probably half of all the goods, it is definitely necessary to take advantage of activities to clean up the backlog of inventory in summer. For customers, we should say these are new products this summer.

Bosses are sure to know that although half of the clothes are folded, it is also based on the original price, and no profit is not lost. Good shopping guide can sell some new autumn styles to customers, so that the purpose of cleaning up the summer stock can be combined, and it can also make a good publicity for the new autumn shop. This activity plan is not like the first introduction of activities need to prepare a lot of gifts, businesses just buy an easy to pull and some roses to stimulate activities propaganda. As for the effect of activity, a large part is closely related to the ability of shopping guide.

Buy one get one, true love returns.

Buy one get one, this kind of real privilege is the most easy to move customers, and the difference between the activity plan two is that the number has achieved overwhelming advantage, of course, this is just a joke, in fact, this activity and scheme two can be very good combination, half and send can easily arrive to stimulate consumer desire to buy.

Here, let's make it clear that we must never be a businessman in the pit. When we buy a banner, we buy a bag of napkins. It's really a buy and sell one. Do you think it's appropriate? We should do this. Customers buy a short sleeved, shopping guide to match a pair of shorts for customers, or a customer buys a autumn coat and gives customers a comfortable interior. This is the right way to do so. The specific way is to make the decision by the boss himself, so that the shop problem can be better solved.

The above is the three major activities plan of Qixi Festival, which is carefully prepared by Mr. Tzu Chun, which may not be suitable for all clothing stores. When you really launch activities, you can combine with each other. Now that your circle of friends is so hot, you should make good use of WeChat's marketing tool, hoping that your bosses will make a fainting night on the Tanabata Festival, and see you next time.