A Very Practical Promotional Event For Tanabata Festival In 2019

It's only a week away from Tanabata Valentine's day. In this romantic and costly holiday, clothing owners must also seize the opportunity to promote sales. The following is the 2019 clothing store organized by Xiaobian. Tanabata Festival Promotional activities, I hope that your clothing store sales promotion has a certain reference.

1. Do publicity work ahead of schedule.

"Wine is also afraid of deep alley", a good sales promotion way consumers do not know, and it is useless. Propaganda work before the Tanabata promotion is essential. Timely posting posters and sending small biographies before the Tanabata Festival is also a good way of publicity.

2, clever promotion policy

Whether the promotion method is reasonable or not is directly related to the sales promotion effect. When formulating the promotion policy, we must first investigate the target customer market, have a overall grasp, and formulate pertinent policies accordingly, so as to achieve better results.

(1) give play to the charm of the gift.

What are the reasons for the holidays in McDonald's shops? What is the reason? It is not only the healthy, convenient and delicious fast food that attracts the diners, especially the toys that are more attractive to the children. Each toy has different styles and originality. The children's needs brought the whole family's consumption, and the children enjoyed it, and the toys were happy, and the parents paid more for their pockets. The cost of the gift is not high enough. Because of the large quantity and low cost, fast food shops bring a lot of rewards with a small amount of free gifts.

(2) pay attention to innovation

Nowadays, there are more and more sales promotions, but only by meeting the customers' psychology and needs can they get good results. Generally speaking, stores should choose the right way to win by combining the nature of products, the characteristics of different ways, and the shopping habits of consumers. But no matter which way it is, we must put an end to the falsity in the promotion process, otherwise it will damage the reputation of the store, and only "lift up a stone and hit it on its own feet".

3, publicity in the middle and later stages

In the process of promotion, we should not neglect the propaganda in the middle and later stages. On the one hand, we can make consumers feel the trustworthiness of businesses to cash in on their actions. On the one hand, they will arouse more consumers' attention and desire to buy. Another important aspect is to enhance the good image of shops and form a good reputation in exchange for more customers.

4. Issue coupons.

The biggest difference between coupon sales and cash discounts is that it can attract consumers who are not planning to buy clothes to find the terminal for identifying activities.

5, other Tanabata promotional activities

(1) excellent sales promotion

Boutique sales are much more profitable than regular products, so clothing stores are suitable for boutique sales, which are different from the sale of tens of thousands of goods in supermarkets. Therefore, the clothing store must always have the sense of fine quality, and do well in the planning and sales promotion planning of boutique sales.

(2) dot Taobao

The Internet is a product of the new era. We must take part in it. The combination of clothing stores and online stores is a popular practice at present. It can attract a large number of customers who are far away from clothing stores. At the same time, we must control prices and services well, control and control measures well, and achieve online and offline interaction.

(3) group buying

Group buying and spelling buying become popular mode. Clothing stores can also set up such passageway for sale. Group buying uses large quantities, attracts consumers' eyeballs with low discounts, and promotes sales through the Internet.