Entity Retail Innovation, Van Ben Hyde Port Has Defined Quality Service Consumption.

In recent years, the rapid development of commercial real estate in China has made Xi'an a new tier city of the thirteen dynasties and ancient capital. The rise of new shopping malls has created an unprecedented market boom for Xi'an's business.

CityOn Xi'an port shopping center has been stationed in Xi'an since 2016. Today it has become a benchmark commercial landmark in Xi'an and even in the northwest.

From the 1 commercial era of commercial development to the 2 traffic age to the 3 value era, the CityOn shopping center of Xi'an port has also been gradually upgraded from the initial stage of operation to upgrading. By the end of 2018, there were 45 brands of CityOn shopping center in Xi di Port (Xi'an), the first 8 in the country, the first 16 in the northwest, 29 in Shaanxi, and 50 in the first in Xi'an.

At the same time, the government, industry organizations and media honor a total of 32, and 48 kinds of innovative services are leading industries. In the rapidly changing commercial market, many shopping center projects are faced with the same opportunities and challenges in the face of the constant change of consumption era and the rise of new talent. In the new retail era, the only step is to take the first step.

How to stand out in the fierce market competition? How to play a differentiated strategy card under the homogenization phenomenon? CityOn Hedi port (Xi'an) shopping center revolves around the ever-changing customer needs, based on the constantly innovative genes, constantly surprises consumers, and defines the quality of consumption through continuous service freshness.

The transformation of smart retailing enables big data applications to become drivers of business ecosystem chains.

Today, the application of big data and the entry of black technology provide a strong support for the intensive and meticulous operation of the business. Through the deep interaction between big data service practice and customers, consumers can match goods, marketing and services accurately. The intelligent operation of real business has become a booster and carrier for consumers' better life. The comprehensive data gathered by the 12 largest intelligent systems in CityOn shopping center in Xi'an port provide strong support for the management team.

Data refinement operation is the trend of the times. How to make huge data volume produce core value and how to use the latest technology platform to fine the core value of data to all aspects of operation? CityOn Xi'an port shopping center, as a pioneer of physical retailing, has made the strategic layout in the first step in 2018.

Through the comprehensive upgrading of the customer service system and powerful data analysis platform, we can accurately analyze the generated data, fully tap and analyze the potential deep needs of customers, and ultimately make data valuable. In the process of data application, CityOn Hedi port (Xi'an) shopping center will link 390 thousand members and retail tenant members to guide the direction of brand business.

In addition, in terms of publicity and promotion, CityOn Hedi port (Xi'an) shopping center, through accurate segmentation of consumer portraits and multiple dimensional data monitoring, accurately discriminate the choice of channels and release of content, and enhance the attention of each file with a more short time and effective way to attract customers' eyeballs, so as to make communication more strategic.

Thus, through the extraction and aggregation of various plate data, CityOn Hedi port (Xi'an) shopping center not only optimized the income model through data application and system innovation, but also achieved a win-win situation of cost control and precision refinement marketing. Really let data become the driving force of business ecosystem chain.

Endless service, technological innovation and upgrading, carrying new business temperament.

How to keep the vitality of shopping centers in complex and changeable business market? Apart from brand attractiveness, all kinds of innovation and service are the most direct and effective strategies to enhance consumers' sense of body. The innovation of services can effectively enhance the consumption viscosity, and the integration and innovation with some o2o Internet industry giants or rookies has added many differentiated features to the project, setting up a benchmark for the industry.

CityOn Hedi port (Xi'an) shopping center has been trying to create its own unique innovation since its opening. In 2017 -2019 CityOn new port Xi'an shopping center added 48 innovative services to customers, creating the largest number of customer services in shopping centers.

The first family in the world and the first across the country and the first in the northwest, such as the first experience store in the world, the first "sound library" in Himalaya, the first "Knight station" in the country, and the first "quality travel service station" of the first car in the Northwest of the country, have created more than 30 million brand value media value and more than 100 million of the cumulative cross-border marketing activities.

In 2019, interactive services such as "tourist interactive rest area", "animated light screen", "Art Gallery", "customer's heart wall" and "member's enjoyment of parking spaces" have built up a bridge between CityOn shopping center and consumers in Xi'an.

And in the past June, the CityOn Shopping Center (Xi'an) became the focus of the industry again. In June 14th, the Alibaba, the port of Xi'an (Xi'an) shopping center jointly launched the "first country of the first riding home" built by the takeaway platform. This innovation has not only become the industry's example for caring the delivery staff of the national commercial project.

Here, knights can not only enjoy the station space provided by CityOn Hedi port (Xi'an) shopping center, but also this cross-border innovation leap, so that the community / Office consumers with the radius of 3-5 km within the radius of the port of Hadi port will have the opportunity to enjoy the exclusive privileges and concessions jointly launched by CityOn Hedi port (Xi'an) shopping center and hungry.

Only 2 weeks after the launch of the project, the takeaway orders in the shopping center of CityOn Hedi port (Xi'an) rose by 12% and the volume of transactions increased by 8%. And the significance of this cross-border innovation is more than that. Hungry, takeaway strong Knight resources will enable consumers to get business information at Hedi port and enjoy quality takeaway service at home and in office.

And then the first steam car about the northwest first "quality travel service station" will not only solve the problem of normalizing the travel restrictions to consumers, but also provide quality services to consumers at the same time. Since June 2019, consumers of the port of Xi'an (Hedi port) can leave the shopping center and drive to the service center for free service. At the same time, they can also log into the port of Xi'an (VIP), and use their member's consumption points to exchange the 50 yuan stored value card of the vehicle.

On this basis, the vehicle will also be combined with the great activities of Xi'an, so as to distribute the exclusive travel packages and travel coupons with a high cost of 80 yuan for the new and old customers of the first car and the Xi'an members of the port of Hedi port every month, so that consumers can enjoy the convenience and get a real car discount.

Whether you are an ordinary consumer or a frequent traveling business traveller, the "quality travel service" will become your travel manager. As long as a black card member of the Xi'an port of Hedi port, it can enjoy many rights and interests in the lounge of the T3 bus terminal of the Xi'an Xianyang International Airport. Among them are pick up service, guidance and carry baggage service and gift return package service. This measure will also enable Xi'an and even the whole country's business travelers to travel easily and enjoy convenience.

As you can see, these endless changes in service and technological innovation are not simply changes. They are changing and practicing new ways of the shopping center 3 era. The commercial temperament of CityOn Hedi port (Xi'an) shopping center was constructed and a unique shopping ecosystem was constructed.

Solid Retail Intelligence upgrade, innovation and gameplay drive new member consumption

The age of barbarism has long passed. Meticulous operation is the main theme. At present, the mature shopping center already knows the importance of membership data, and builds its membership system at cost. It hopes that the system can help retain all kinds of data in operation and planning activities and analyze member information as the two marketing decision direction.

But how to efficiently operate membership and how to use mature tools to create a membership strategy is not only a constant topic for every shopping center, but also a key to winning a member's business.

In April 2019, a small program named "Xi'an port of the quality life circle" was born. On line trial operation week, along with the application of pull new, activation, payment experience, fission and other functions, the CityOn shopping center in Xi'an port has only 7 days to pull more than 10000 new members, and its membership consumption accounts for 12%.

Through links, identifiable, touchable, and operational four points, CityOn Hedi port (Xi'an) shopping center completed the integration of online data on membership, the integration of online and offline consumption of members, and the integration of online and offline brands. Through the solution to local conditions, CityOn Hedi port (Xi'an) shopping center has created a wonderful consumption experience for its members by using a new platform.

The scene of membership operation imperceptibly changed the consumption habits of members, but also widened the access path of members' information. Finally, in the process of intelligent upgrading, the new mode of "multi-channel and matrix" was realized.

Scene revolution, upgrading of stock property to create a warm and comfortable shopping environment.

With the rapid development of commercial real estate, in the increasingly fierce market competition, the upgrading of the stock property is becoming a new battleground for commercial real estate. The CityOn shopping center has a total construction area of 180 thousand square meters (including parking lots). The rental area is more than 9 square meters, which is directly connected to the shopping mall of Xi'an Metro Line 2 and line 4 subway channel.

How to enhance the publicity effect in the existing physical space and display the commercial civilization, bustling and modern temperament according to the living environment, cultural environment and geographical environment of Xi'an consumers has become another innovation and reinvention of CityOn Hedi port (Xi'an) shopping center in the past third years.

CityOn Hedi port (Xi'an) shopping center to create a warm and comfortable shopping environment in order to enrich the consumers' space experience. The plan will also introduce features of waterscape and green plants. The upgrading of future space scenes will not only enhance the micro climate of shopping centers, but also arouse customers' appreciation of nature through satisfying the spiritual and cultural needs of customers.

At the same time, in 2019, the CityOn shopping center in Xi'an (Hedi port) used the "animated screen" and "Art Gallery" in the existing space to make the commercial body interact with consumers deeply. Through sincere service, we should establish emotional bonds and enter the hearts of consumers, so that the brand value and essence of Hadi port can really be transmitted and extended.

epilogue

The service concept of CityOn Hedi port (Xi'an) shopping center is "comfort, touch and trust". In the past 3 years, we have been innovating, upgrading and merging. It enriches the content of consumers' experience, realizes the progressive progression with consumers' emotion, and guides consumers' life style. At the same time, it has also become an innovative model of physical retail. It has built its own quality life consumption circle and the good life of assistant consumers in the coming 3 consumption era.