Puma Latest Quarterly Sales Rose 16.9% Over The Same Period

German sportswear company Puma (Puma) released the key financial data for the second quarter of fiscal year 2019.

Driven by strong growth in the Americas and the Asia Pacific region, sales in the second quarter of fiscal year 2019 increased by 16.9% to 1 billion 227 million euros in the Puma fiscal year, and business profits increased 39% to 80 million 300 thousand euros over the same period. Sales and operating profits were higher than analysts' expectations. Puma has also raised its full year forecast for fiscal year 2019.

The second quarter of the Americas market grew by 22.7% to 463 million euros, while the Asia Pacific market grew second to second euros in the second quarter. The Chinese market is still growing at a relatively high rate. CEO Bj RN Gulden said the Chinese market will be shoulder to shoulder in the next five years.

Puma expects sales in the 2019 fiscal year to grow by 13% year-on-year (at constant exchange rate), up from 10% previously expected, and the EBIT profit of 4.10-4.30 euro is higher than previously expected 395 million -4.15 billion euros. After the news, Puma's share price rose 8% as of July 31st.

Driven by the Asia Pacific and Americas markets, sales of Puma 2019 increased by 16.8% to 2 billion 546 million euros over the first half of fiscal year.

In February, Puma snatched the contract of Manchester City Football Club from old rival Nike (Nike), the new team suit market responded well, and sales in July were higher than expected.

Last year, Puma returned to the basketball market and signed a contract with Toronto Raptor's Danny Green. Danny Green won the NBA championship with raptors in the 2018-19 season, and helped Puma enhance its brand appeal in the basketball market.

In addition, Puma has launched a joint series with star Selena Gomez and Jay-Z, and has achieved remarkable results.

Puma chief executive officer Bj RN Gulden said: "sales in the second quarter were excellent, and all sectors and regions were growing steadily. We have raised the whole year's expectations slightly. Besides, we are delighted to be a new partner of Manchester City. "

As of June 30th, the key financial data for the second quarter of Puma 2019 fiscal year are as follows:

Sales grew by 16.9% to 1 billion 227 million euros, up 15.7% from the same month.

Gross profit margin increased by 49.3% over the same period last year.

Pre tax profit increased 39% to 80 million euros over the same period last year.

By Region:

Europe, the Middle East and Africa: sales grew by 8% to 449 million euros, a year-on-year increase of 8.4% over fixed exchange rates.

The Americas: sales grew by 22.7% to 463 million euros, an increase of 19.7% over the same exchange rate.

Asia Pacific region: sales increased by 23% to 315 million euros compared to the same period, an increase of 21.6% over the same period.

By Sector:

Shoe sales: sales increased by 15.4% to 590 million euros over the same period, up 14.5% over the same period.

Clothing: sales increased by 23.6% to 432 million euros over the same period, an increase of 22.7% over the same period.

Accessories: sales increased by 8.6% to 205 million euros over the same period, an increase of 6.3% over the same exchange rate.

As of June 30th, the key financial data for Puma in the first half of fiscal year are as follows:

Sales increased by 16.8% to 2 billion 546 million euros over the same period, increasing by 15.5% over the same period.

Gross profit margin increased 0.8% to 49.2% over the same period last year.

Pre tax profit increased 31% to 223 million euros over the same period last year.

Net profit rose to 144 million euros, up from 99 million euros in the same period last year.

Earnings per share grew to 0.96 euros, up from 0.65 euros in the same period last year.

By Region:

Europe, the Middle East and Africa: sales grew by 6% to 951 million euros, a year-on-year increase of 6.9% over fixed exchange rates.

The Americas: sales grew by 21.3% to 879 million euros, an increase of 18.1% over the same exchange rate.

Asia Pacific region: sales increased by 28.2% to 716 million euros compared to the same period, an increase of 25.4% over the same period.

By Sector:

Shoe sales: sales increased by 12.6% to 1 billion 229 million euros over the same period, up 11.7% over the same period.

Clothing: sales increased by 26.2% to 900 million euros over the same period, an increase of 24.8% over the same period.

Accessories: sales increased by 11% to 416 million euros over the same period, an increase of 8.6% over the same exchange rate.

Puma 2019 annual forecast for fiscal year:

According to the constant exchange rate, sales growth rate was 13%, higher than previously expected 10%.

Gross margin 48.4%

Pre tax profit is 410 million -4.30 billion euros, higher than previously expected 3.95-4.15 billion euros.