"Everyday Fashion" Delivers Beautiful, Semi Annual, 37 Fashion Launch Events

 

The fashion publishing, design exchange, technical seminars, personnel training...... Yesterday, reporters learned that since the beginning of the year, the "daily fashion" activities in our district have been re opened with the 4 modules of "interconnected fashion season", "multi fashion season", "innovative fashion season" and "dynamic fashion season". Many fashion activities are wonderful and promising, and a beautiful "half year answer" has been handed over.

Fashion release:

Enterprises and designers jointly interpret the beauty of fashion.

As one of the highlights of "everyday fashion", the "fashion day" event held on 8 th of each month focuses on the Keqiao design, Keqiao manufacturing and Keqiao brand with the most distinctive characteristics in Keqiao. By fully excavating and integrating all kinds of high-quality resources of Keqiao textile industry chain, we strengthen the connection between fashion design and Keqiao fashion fabric brand, promote the organic integration of fashion design concept and Keqiao local fabric products, and guide and boost the collaborative innovation and industrial transformation and upgrading of the upstream and downstream of the Keqiao textile and garment industry chain.

It is understood that in the first half of this year, 2019 "daily fashion" has organized 37 fashion publishing activities. "Keqiao design" leads the fashion trend of brand demeanor and fashion charm, and has gained full popularity and praise.

Among them, "2020 spring and summer China fashion city brand fashion press conference" under the guidance of the concept of "China textile fabric fashion trend", from the selection of fabrics, clothing design, site design, graphic design, video screen, model selection, lighting collocation and other factors to take a comprehensive consideration, and vividly display the 4 Keqiao fabric brand different corporate culture and product style. In this regard, fabric enterprises have expressed many benefits. Under the guidance of the trend, fabric enterprises and designers can better capture the fit point between textile design and costume design, thereby expanding their thinking and adjusting plans, and promoting product development closer to fashion trend and market demand.

The Keqiao fashion element of "characteristic, personalization, branding and internationalization" is the unique label and common attribute of Keqiao series fashion publishing activities displayed on the "everyday fashion" platform. These elements not only explain the beauty of fashion created by Keqiao's excellent textile enterprises and fashion designers, but also demonstrate the strong achievements of Keqiao's excellent textile enterprises and design brands and the strong trend of leading fashion in the increasingly strong fashion atmosphere.

Platform building:

Integrating advantageous resources and constructing the ecological chain of fashion industry

The "industry + fashion + Creative + design" platform, which is set up in "fashion day", integrates trend publishing, product development, product display, design communication and brand promotion. It brings together high-quality resources such as China's popular fabric suppliers, Keqiao textile brands, cutting-edge designers and clothing brands. It is understood that in the first half of this year, professional guests and designers who participated in all kinds of fashion activities in our district have accumulated over 10000.

The "fashion day" fashion publishing platform has not only created favorable opportunities for the promotion of local brands in Keqiao, but also created a quality window for displaying the strength and dissemination of images. It also promoted the construction of the textile creative platform and the cultivation of creative design talents in the fashion Research Institute of China's women's wear fabrics. Nowadays, "design + manufacturing", "design + brand", "design + Exhibition", "design + trade", "design + Internet" and many other "design +" new modes constitute the new normal of Keqiao's fashion industry, forming a fashion industry ecological chain with the core of textile creative design.

It is reported that, based on the strong industry reaction in the first half of the year, fashion show activities began in the second half of 2019. Among them, mainly for Keqiao fabric brand, design brand, clothing brand enterprises to carry out, participating in the release of enterprises will win the support of our district's fashion industry policy.

"Fostering local fabrics and clothing brands is an important way to promote the transformation and upgrading of Keqiao's traditional textile industry and to develop quality. It is also a powerful starting point for the construction of the" international textile capital "in the new era. China's textile and urban construction and management committee responsible person said that under the support and guidance of the district government's annual policy support fund of 20 million yuan, the "daily fashion" platform's innovation drive has become more powerful. Our district will normalize the "fashion release day" and "design exchange week" to further enhance the popularity, reputation and influence of Keqiao fashion industry, and promote the development of a new mode of integration of technological innovation, fashion creativity and ecological development.