This "Three Vice" Tells You How The Clothing Store Stock Came From.

Many clothing guide sales may exist in the "three vice", and is unknowingly committed. It is these "bad habits" that virtually increase the stock of clothing shops and impede the zero inventory goals of clothing shops. What is the "three evil" that causes clothing inventory? Let's take a look.

Bad habit 1: sell only the style you like.

What is the most important work of shopping guide when new models are listed? Hanging plate? Trial version? Invite old customers? Looking for selling points? One thing is more important than all of these. That is, we should have a thorough understanding of each new model and find out its selling points. But many shopping guides tend to do this:

"This is so beautiful. When I get my salary, I'll buy one, too."

"This is really ugly. No ghost will buy it. I don't know why the boss has ordered so much."

...

The above is obviously a personal color evaluation, so, finally, likes to sell well, do not like it can not sell, so shopping guide has become more "self-confidence", think of their ability to judge very strong. There is an idea that I sell goods every day, and I certainly know what to sell better.

Because you like it, so when you push it with confidence, if you don't like it, you will be invisible with personal feelings to make recommendations to customers, even if you are very good at introducing goods and praising customers, the turnover rate is still very low.

[right idea] buying and selling are not the same. You have different preferences from customers. Do not measure them by selling standards, nor do you want to influence customers with your own preferences.

Bad habit two: just like to sell new models.

Shopping guide is the most loathing animal in the world. Once new models are listed, the old ones are easy to be pressed.

For example, in autumn, when the woolen coat is loaded, the thin coat will not move. It is not the weather that is not suitable, but the shopping guide. After a little cold weather, the thin coat passed the selling season.

[correct idea] sales should be based on the sales cycle and the wearing cycle, and should first push the old money and push the new ones, so that the impression that the shop will give the customers will always be new.

Bad habit three: only sell uniform code.

Clothing shopping guide often complain that the broken code is not good enough to sell. Actually, Xiaobian thinks that there is no difference between the broken code and the neat code. Because any individual of a customer needs only one code.

For example, for L code customers, there is no difference between full code and only L code. Why is shopping guide only willing to push the code? Because TA does not need to remember, there is no "risk".

[correct idea] Remember to break the code's remaining size and deduce the code first.

If the shopping guide can discard the above "three vice", inventory will always preserve the optimal state, not only will the performance continue to be good, but the end of the season will be reduced to the lowest level, and even very easy to appear the result of zero inventory.

Resolvent:

　 Dull goods area

It is to make a sluggish commodity in each category and make a two category to sell sluggish goods. Sometimes, some products with better performance can also be used as sluggish products, so that users can feel the feeling of leakage. The dull goods area is a sluggish product that can be sold and not put on a sluggish product that can not be sold. For example, "PP machine", this probably many people do not know what it is. But like NOKIA 8810, it can still be sold out in sluggish zones. You can also make separate areas on the menu bar.

Bundling sales

According to different categories, they can be bundled with hot goods, such as father's Day leftover clothes, on children's day, bundled into family suits. It can also be put together with a variety of sluggish products, and then sold at a discount. Such bundles are more unrelated to commodities, such as large bundles of books and bundles. Another kind of promotion is to send, as long as you give postage, I give you, anyway, that is to collect so much money.

　 Reinstall

For example, there are many examples that can be sold by changing pictures, and then put on shelves again. Then, promotion for another area may have good results. Many people have preferences for new products. Another way is to wash white, use more clothing category, sluggish goods directly change a brand, or directly say that foreign trade original single sale, in the website to open the original single or similar nameless good area sales, for petty bourgeois consumer group for sale.