Fast Turnover, Signing The Bill Is Not Wordy: Customers Bargain Too Hard No Profit, The Price Is Too High And Can Not Sell? How To Deal With It?
As a shopping guide, many people will be distressed one thing - customers bargain. Customers are too tough to sell products, and products can not sell well, and naturally there is no good performance.
There are usually two ways for customers to bargain.
1, say the product is not good, although she may like it, but in order to deal with a lower price, she will be very critical.
2, pleading, saying that he will often patronize, earn an old customer at a low price.
Xiaobian wants to remind everyone here that you must not go into the bargain mode of customers. If you want to make sure that you pay a cent, your product is expensive.
Then how can we counter the bargaining of the "anti routine" customers, so that they can quickly conclude the transaction and sign the bill without wording?
Let's look at this case:
Ding Ding, the owner of a boutique women's wear shop, said:
Open up boutiques, make the site as big as possible, dress yourself well, stay pressed, do not be too enthusiastic.
When the price of a guest is very low, I will not speak for half a day, give her 5-10 seconds of cold, and emphasize that I give the real price.
My guests do not like to bargain everywhere, they just like me.
She didn't hear anything.
When she has finished speaking, you will be sure of her vision.
"The person who likes this dress has a long row, that is, the price is a bit high. It doesn't matter. Pick something else. "
Look at her, do not speak, cold 5-10 seconds.
Ask her, "why do you like this one?"
"Give you 30 yuan less, and if there is not much difference, you can try it."
You can go back to the last step: "make friends for the first time, make friends, and the friendship price is XX yuan!"
Why do you like this dress (the advantages of clothes), you know, at this time, you repeat the advantages she has said, and then say:
"Don't worry, you can pick one."
From the above examples, we can see that when faced with the customer's price reduction request, Ding Ding did not refuse, but rather adopted a kind of guidance skills.
For a few seconds, it is to stand firm and to split the bill. After that, ask why they like this dress to understand the needs of customers. After making certain concessions, repeat the advantages of products and enhance customer awareness.
We must note that many shopping guides face tough bargaining when facing such a bargain problem. This is very wrong. We should understand that selling at a lower price is better than staying behind. Your task is to sell products instead of setting prices.
Here are 3 suggestions.
One
Respect customers' requirements
When customers ask for a discount or discount, do not immediately refuse: "we do not bargain", "we do not discount activities". It is very unfriendly and unwise to let customers feel a sense of impinging. Irritated the customer, she may leave the shop directly to other home.
Respecting the requirements of customers is not to promise her right away. We can be silent like Ding Ding for a while. First, I want to express your request. The two is to give her an attitude, our products are very good, the price cuts make me very entangled.
Two
Guide customers into VIP
In the face of pleading customers, we can guide customers to register as VIP members in the store. Customers say that they will often visit the reality. This is just an oral promise. No one can guarantee that she will leave the store.
If she is only a one-time customer, she will lose. It is a good choice to guide customers into VIP. A VIP card not only satisfies the customers' desire to buy at a low price, but also ensures the customers' stickiness in the store. Who will take a discount membership card and choose to go to other stores to bargain?
Three
Shifting topics
When customers offer a low price which is totally impossible to accept, do not hesitate to reject it. Let the customer's attention not concentrate on the price, the focus must be the product itself.
You can ask customers' needs, emphasize the advantages of products repeatedly, and recommend other products with lower price.
When customers bargain, the first thing to be clear is that the ultimate goal is to sell products and never let customers have bad emotions. Secondly, we should be slow, slow down and slow to agree. Don't be impatient, step by step guidance, multi means marketing, flexible control of prices. Don't get bogged down in price misconceptions.
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