TOP50 Multi Angle Analysis - Women's Dress In The First Half Of The Hot Search Brand

The modern femininity has swept the dress market, and the style and durability have become the primary consideration of all brands. This article aims to integrate the brand's dress concerns and data in the first half of 2019, and extract the market click heat and topic high brand big data ranking list and style, details and other perspectives.

　 Dress brand ranking TOP50

TOP1--Sandro

Sandro is concerned about the highest temperature brand in the first half of 2019. In this series, the design concept of Sandro is a woman who is full of stories from afar. This place is between the streets of Paris and Dallas in 80s. Sandro women never deceive her appearance. She is loyal to herself, independent, full of femininity and yearning for freedom.

TOP2--MINE

The 19SS series of MINE emphasizes the fashionable silhouette and color sense. It displays the natural and beautiful female essential psychologist in the space of the integration of the emerald blue ocean and the modern architecture.

　 TOP3--THE TILBURY

19SS of THE TILBURY emphasizes the combination of retro and leisure to cater for the retro maiden temperament. The loose and comfortable profile becomes the main design point of this season, and the illustrative pattern is widely used in clothing.

Data analysis of dress brand style ratio

In the first half of 2019, Sino French style occupies a large share of the 40% of the dress market, and will continue to be hot in the second half of the year. The luxury market has the market share of 29% dresses. Feminization and comfortable daily wear are also the core of the market. In the era of Z, purchasing power is rising day by day. They require the unique personality and visual sense of clothing to make the new style design and light sports wind develop gradually.

French parsimony

French romanticism reached its peak in the 2019 heat. Compared with the sweet and Western style of Japan and South Korea, the law system wore this careless tone, revealing the delicate temperament in comfort and laziness. French dress such as LAGUNAMOON and C/MEO COLLECTIVE become online explosions.

Elegant retro diamond collar, shoulders and sleeves are equipped with rubber bands, worn on the body, comfortable and comfortable, and can also be pulled into a shoulder. The cuffs are long and streamlined, sweet and witty, tied by their own desires, and the hearts of girls are overflowing.

The V big Lapel design shows sexy clavicle and neck, with a cool and beautiful lotus leaf decoration, and adds a charming and charming person. High waist design improves waist line, plus comfortable rubber band, unlimited body size and comfortable clothing.

Celebrities are extravagant

Light luxury is still the trend of brand focus in the first half of 2019. Sequins, nail beads and other blingbling elements are integrated into Xiao Shu's light luxury style.

The very fine shoulder strap matches the V collar, sexy and elegant, and the fitting waist line highlights the modern femininity. The clear fabric of the gauze matches the luxurious sparkling ornaments, integrating the sexy and the dream, showing the graceful and proper dress.

Cutting-edge design

In the era of Z, the "no pay attitude" personality consumption has gradually become the main force of current market consumption and the style trend pursued by various brands. In order to cater for the consumption view in the Z era, the style of new and innovative designers like Annakiki and INXX is highly sought after.

A large number of neon lights, tie dye graphics, interesting characters and other elements are used in the casual fashion style of the micro wave, and the unique and unique details make people feel the changing tension of the dress in the cutting-edge design.

　　 Details analysis of dress brand details

The new femininity brings the romantic luxury of the skirt, and the details of the accordion pleat, balloon sleeves, collar dissimilation and structural hem become the 2019 most important design techniques in the first half of the year, which complement the two styles of French simplicity and luxury. The alienation of the collar and the structural bottom show the beautiful charm of the retro fashion and expand the application dimension of the dress to become the hottest key node in the market.

01 organ pleat

The classical accordion fold gives new texture and texture to the style and fabric. The open pleat, the loomed chiffon fabric, the romantic elegance and charm. The high profile design makes the dress neat and gentle.

The gentle long pendant skirt gives you a sense of dancing in the walk, adding a sense of design and sense of elegance, and adding different materials to make the skirt more rich.

02 balloon sleeves

From the change of leg sleeves, preserving the full sleeved body shape, combining the details of pleats and rubber bands to create a new balloon shape, is the best carrier of balancing romantic and rebellious style.

The fluffy sleeves not only cover the sense of meat, but also give the thin little girl a sense of security, showing a delicate wrist and hiding a sense of romance and nobility.

03 structural hem

The skirt design of the skirt is more and more exquisite and exquisite, and different design methods show the variety of ladies. The structure modeling breaks through the conventional, unfixed and random multi-storey structure features, creating a novel and unique style of small cake skirt, resulting in extremely rich packaging level effect, showing a natural spirit.

The headdress of the scarf is widely used in the dress, and the asymmetrical structure is used to break the Convention, resulting in the appearance of the girl next door.

　 04 collar dissimilation

The design of light deconstruction leads to a unique and elegant way to wear, which adds feminine sexy charm to simplicity. The exaggerated collar shape has been widely used in this season, highlighting the beautiful figure of women, deconstructing the design of shoulder and neck and so on, with a simple and comfortable skirt, simple and design sense.