How Can Clothing Guide Sales Be Properly Tested And Promoted?

Trying to wear is the premise of purchase. Only by pushing customers into fitting rooms can we seize opportunities and create achievements. But in clothing store sales, we often encounter many customers who go around after entering the store and have no plans to try them on. So, what should clothing guide do to enable customers to try them on and promote Lian Dan? Now let's see what skills we can find.

　 When is the best time for customers to try on clothes?

(1) the early arrival of shopping guides can easily lead customers to leave in advance.

When customers find a desirable style, they will need some time to think. When customers haven't decided to try them on, they will have a better understanding of the characteristics of the style. At this point, shopping guide needs to help customers to introduce the characteristics of the styles they are wondering about, rather than to urge customers to try them on. If we urge customers to try on clothes, it will easily lead to the interruption of customers' thinking style, and customers will go away.

(2) sometimes too much enthusiasm makes customers feel bad.

Because the terminal shopping guide has many services are too enthusiastic, causing customers to feel disgusted habitually; customers will also often see the shopping guide come, the habit of subconscious go away.

(3) shopping guide deliberately ignored customers.

This method looks bad on the surface, but it is actually smart, so though it can't give customers any help, at least it gives customers room for thinking and freedom, but if it is a promotion, it is not good.

(4) close to customers in combination with customer characteristics.

If we still don't grasp the idea of customers at this time, it is easy to grasp the way of approaching the customers on the basis of understanding the style and characteristics of the products and combining the physical characteristics of the customers. Professional and targeted introductory remarks can definitely attract customers' attention and win customers' favor.

　 Two. What do customers need to do when trying on clothes?

When customers try on clothes, shopping guide needs to do some coordination work. A more appropriate approach is to guide customers to the fitting room and wait for customers to try on clothes. When customers walk out of the fitting room, arrange for customers to unbutton buttons and zippers for trying on clothes. Proper evaluation is also very important. It should be sincere to evaluate the trying effect, but with exaggerated words and compliments. Regardless of the way to approach customers and introduce products, the guide must pay attention to the following points:

(1) observe and observe the expression and response of customers.

(2) be careful in asking questions and avoid personal privacy.

(3) distance from customers should not be too close or too far away. The correct distance is about one meter from the inside shoulder, which is also the social distance we usually call.

Next, we'll bring you some templates to guide customers to try them on.

　 Enter the shop to stabilize customers

Shopping guide: welcome to * *.

The customer replied coldly, "let me have a look."

Shopping guide: Yes, sir. It is better to buy clothes than three. Choose carefully and suit yourself best. I call it X. you can call me Xiao Xun, please call me whenever you need anything.

Analysis: at present, customers who buy clothes on street generally know what kind of products they need, and do not like to follow them too closely. Too enthusiastic shopping guides will only force customers out of stores. Too cold shopping guides are also unable to retain customers. The right way is to agree with customers' practice and convey the attitude that customers are ready to serve at any time.

Before fitting it is made for you.

Situational exercise:

Customer: are you the old one last year?

Shopping guide: (identification + interpretation) Yes, thank you for your attention to our brand. This is our classic. Last year (last season) bought very well, many customers did not buy it, and then called to ask. We contacted Brand Company and made a batch. It is a classic improvement, improving the process, fabric, designer, production line and size. You will have more temperament and charm when you wear it.

Analysis: customers begin to focus on products, which is a prelude to push customers into fitting rooms. This step is very important. At this point, shopping guide needs to do away with all kinds of doubts and answers to customers' confusion. Each answer starts with "yes". It not only respects customers, but also gives customers the feeling of "shopping guide agrees with their own views".

When you try it on -- the string that hits the customer's heart.

　 Situational exercise:

Customer: it's not good. I don't like it.

Shopping guide: Yes, I can understand your feelings. It may not be the same as your usual habit of dressing. Feeling is very important. Feeling plus professional is more important. We will be responsible for your image and our brand image. I can tell you very responsibly that this dress is very suitable for you and walk out of this door. You are the image spokesman of our brand. You can rest assured that if your family and friends say it is inappropriate, you can always bring it back and exchange it.

Analysis: when customers walk out of the fitting room and have not looked at the mirror, the only thing to do is to express your appreciation and affirmation.

If you are a new customer, you can say "Wow, this dress suits you too".

Old customers, shopping guide can be accompanied by exaggerated expression and action: "Wow, this dress is tailor-made for you, wear this dress, you are the image spokesman of our brand", and then around the customers turn around, look up and down. Make sure you are telling the truth!

How to make customers try to dress and promote sales? The above is a few skills shared by Xiaobian. I wonder if you have gained anything after watching it. I hope the above content can help you better manage the clothing store.