2019 Women's Clothing Purchase Taboo Novice Women Shopkeeper Must Know Several Misunderstandings

Doing women's clothing shop seems simple, and there is no threshold. In fact, how to purchase goods is a very high threshold for women's shoppers. They don't do well in the purchase process. The follow-up is a lot of trouble, maybe some styles, maybe some colors and some size codes. A good sell is sold out, and then it is pushed by customers. All kinds of tucked up shops are hard to sell. Perhaps the goods can not be sold at all. Maybe all the money they earn is on the clothes that are squeezed. Maybe they can earn a small sum but only break even. Combined with the mistakes made by women in the past years, I summed up the following mistakes.

　 Women's clothing stores mistaken 1, only buy their favorite.

I believe that most of the friends who make clothes shop are because they like clothes. They feel like opening a shop. They have countless clothes to wear, and then they can sell clothes to make money. And then to the wholesale market, most of them enter their favorite money, buying and selling goods, when they enter the shopping mall ~ ~. Often come back to find that sales situation is too far from their expectations, not only losing money, but also self confidence. Before buying, it is necessary to take into consideration the aesthetics, consumption habits and consumption levels of the location of the store.

　　 Women's clothing stores mistaken ideas 2, each average.

The average size of the selected colors is even, and even the proportions of all the colors and sizes are the same. This will lead to late sales no sales focus. When you go back to the store to sell, you do not know which items can be mainly promoted and which items are to be sold as soon as possible. It often happens that people are very depressed. They sell well. If they sell well, they will be sold out. If they are not ready to sell, they will probably not move.

　　 Women's clothing stores mistaken ideas 3, pursue the explosive money blindly.

The store sells well, sells well, and sells a large quantity of goods, such as the chiffon dress in the store, and sells a lot of chiffon dress. It looks like a lot of walking and busy. However, the problem of this situation is that the proportion between categories is not considered, there is no matching, and there is a poor link between them. The imbalance of category ratio will often encounter the situation of selling only one single garment after sale in stores, which will directly affect the turnover and profit. If the chiffon dress goes well, you can get some clothes that can match the chiffon dress, such as knitted cardigan and so on. This is a combination of sales, originally selling only a piece of dress. Now it is accompanied by a knitted cardigan, the turnover and profits can be improved a lot. It can earn 100 thousand, but it only makes 10 thousand. Is it more painful than losing money?

　　 Women's clothing stores mistaken ideas 4, blindly follow suit.

After several years of clothing stores, you should know that buying a product usually involves 35 friends, or buying a group of friends on a group of goods. Maybe they are lazy. Maybe they do not have enough confidence in themselves, look at what their partners are going to get into, and then go along with them themselves. (of course, there may be some set of stalls, and find a lot of support to grab the goods, then they are not careful enough to take the time to catch up with the wind. The problem is that small partners have different customers, and their aesthetic and consumption are not the same. There are also regional and regional differences. For example, even if it is the same city, you may live in a community where your shop is located in a large number of residential units. Your small partner living in the district is mostly employed by working people.

　　 Women's clothing stores mistaken ideas 5, follow your feelings and be too confident.

After several years of clothing stores, they often feel more, what kind of money to go, what kind of money will not move, they will probably know that at this level generally do not lose money, but with the problem of feeling, do not take into account the size of their shops, the base of the customer base, as well as the speed of goods turnover, the proportion of product mix and so on. When you go out into a product, you can earn one hundred and eighty thousand of it, but you earn only three hundred fifty thousand. You say it hurts!

The above is a few of the misunderstandings that the novice women shoppers must know when they buy their products. There is something wrong or incomplete. You are welcome to fill in the discussion.