Antarctic Electricity Supplier In The First Half Net Profit Growth Of 32% GMV To 10 Billion 900 Million Yuan Increased By 6

On the evening of August 21st, the South China electricity supplier (002127) disclosed the 2019 China Daily report. In the first half of this year, the company's performance maintained a rapid growth momentum, and realized operating income of 1 billion 634 million yuan, an increase of 32.44% over the same period last year. The net profit attributable to shareholders of listed companies was 386 million yuan, an increase of 32.37% over the same period, and the net cash flow generated by operating activities was 150 million yuan, up 43.10% over the same period last year. This shows that, relying on e-commerce channels, Antarctic electricity providers continue to provide consumers with high cost performance, penetrate the consumption level and consumption cycle of personalized basic products, through brand licensing and industry chain services to create a leading consumer goods innovation enterprises.

On the consumer side, the rapid growth of GMV has become a strong driving force for sustained release of the company's performance. In the first half of this year, the company's GMV reached 10 billion 980 million yuan, an increase of 61.72% over the same period last year. From the dimension of the brand, the GMV of the south pole, which locates the brand of the popular family lifestyle, reached 9 billion 540 million yuan, an increase of 67.64% over the same period last year. The GMV of the cartel crocodile GMV, which locates the young people's favorite international trend brand, reached 1 billion 266 million yuan, an increase of 36.66% over the same period last year, and the GMV of the international IP brand reached 89 million 193 thousand and 700 yuan, an increase of 51.62% over the same period last year.

From the dimension of the electricity supplier channel, GMV73.62 billion yuan was achieved in Ali channel, an increase of 55.64% over the previous year, accounting for 67.04%; in Jingdong channel, GMV17.62 billion yuan, an increase of 37.56% over the previous year, accounting for 16.05%; in the social business channel, GMV13.60 billion yuan, an increase of 130.74% over the previous year, accounting for 12.38%; in the vip.com channel to achieve GMV4.37 billion, an increase of 167.78% over the previous year, accounting for 3.98%.

In terms of brand licensing, the division of labor in authorized stores at all levels of the company is more clear. Comprehensive stores do "burst funds and explosive groups", while the waist shops rely on the supply chain system for distribution, and small shops grow grass. This division of labor fully reflects the trend of the emergence of comprehensive stores under the changing rules of the electricity supplier channel. The company is in line with the trend, implementing the strategy of large stores, and supporting the distribution of the waist shops through the industrial chain routers, and implementing the exit mechanism for the shops with bad management and negative list behavior.

In terms of brand management, we should continue to strengthen brand management, learn from the successful experience of Disney and Hello Kitty, and pay more attention to the upgrading and promotion of brand image. We plan to carry out strategic cooperation with a number of leading service companies such as Rococo, Italy famous design company HDG and other integrated innovation design service companies to further enhance the company's commodity tonality and image tonal. At the same time, we focus on the new positioning of the southern people, namely, "my family brand", and multi scene layout brand promotion.

At the same time, the supply chain service continues to deepen and upgrade. The company has been relying on the electricity supplier for nearly ten years, with a huge user base, a high rate of repeat purchase, a strong ability to cooperate with distributors, a low cost of acquiring customers, and a sufficient supply of production orders for cooperative suppliers, so as to maintain the right pricing strategy. Through the data supply, quality management, and reference to 7-Eleven and other advanced retail enterprise supply chain management experience, we take the road of the industrial chain router with Antarctic characteristics, and continue to give energy to the industrial chain.

In particular, the Antarctic electricity supplier has continued to work hard in quality management. As of the end of June, the company has established strategic cooperative relations with 9 third party quality inspection organizations, of which 3 have signed new contracts in the first half of the year, and have increased the investment of the Inspectorate and quality management Department to further improve the access and exit mechanism of the supply chain partners. In addition, the company is going to build 20-30 branches in the major industrial zones in the future to further enhance the effectiveness of the industrial chain services.

In addition, the company's subsidiaries' time interconnection constantly consolidates the cooperation advantage of the original mainstream media, and becomes the exclusive agent for small and medium-sized customers of information flow. It has become the core agent of Tencent's application consumption, ranking the first, and has become the core agent of the VIVO electronic commerce industry. The time connection has expanded 286 new customers to expand H5 type customers and enrich customer categories while maintaining APP customers such as original electricity providers, network services, finance and educational tools. At the same time, time networking has opened up collaborative business with listed companies and generated new growth points.