Huang Weifeng, Shanghai Three Gun (Group) Co., Ltd., Revitalizing National Brand And Promoting National Spirit.

Shanghai three gun (Group) Co., Ltd. Huang Weifeng

In 1937, the Lugou Bridge incident broke out. When the Chinese nation came to the most critical stage, the national industry and commerce were struggling. It was also in that year that a textile brand "three guns" came into being, with a trademark logo composed of "shield" and "gun", which implied that Shanghai's textile industry should protect the country and strive for first class.

From the day of its birth, "three guns" are full of national sentiment and patriotic spirit, and have the spirit of "creating first class" and "competing for the first".

From the day of its birth, "three guns" closely linked itself to the revival and prosperity of the country and nation, and resolutely assumed the responsibility of revitalizing the national textile industry.

Looking back on the past 82 years, the strength of the "three guns" brand is getting stronger and stronger. It has withstood the test of the market economy and crossed the barrier of one market, moving from one peak to another. Behind the achievements and honors is the dedication, wisdom and responsibility of several generations of Shanghai textile workers.

Look! No. 888 South Huangpi Road, the old alleyway, simple factory building, three guns carrying the hope of our predecessors to build China's fine products, sailing from here.

Look! In 90s, under the background of the great adjustment of Shanghai's textile industry, "three guns", through the merger of many textile loss enterprises, started the burden of textile adjustment, alleviated the social pressure, and realized the brand's superiority expansion.

Look! 19 years ago, the "crossing the river campaign", a "three gun industrial city" that began to take shape, was built on the 555 of Kang Wu Road in Pudong New Area. The spacious factory building and advanced equipment, and three guns took the journey from the top of the world to the top of the world.

In the past 82 years, the "three guns" brand has been tempered, and "patriotic first, fashionable and healthy" has not changed.

Under the spring breeze of reform and opening up, now, "three guns" have turned magnificently. The Jiangsu Dafeng manufacturing center, the city level honor technology center, the perfect online and offline sales network, the more modern and fashionable three gun ULOVE living hall and intelligent store, and the strategic cooperation with Disney (DISNEY) and Kell NAVIGARE, and the joint designer studio established in New York, Tokyo, Italy and Milan, have made the brand "technology and fashion" image further upgraded, and the products are exported to more than 60 countries and regions in the world.

Achievements are hard won; competition is not allowed to slack off. Market brands are strong and strong are around. As New Oriental International Group and even the most famous time-honored brand enterprise in Shanghai, "three guns" has become a new business card of "global first-class and internationally famous fashion brand". It is a new business card of the group's "global layout and transnational operation" strategy. It is condensing the wisdom and strength of all the staff, keeping the initial goal of "patriotism first", and creating a strategic centenary of "100 billion billion" in the course of weaving "fashionable and healthy" good life for the people, constantly consolidating the core competence and building up the excellent skills.

The new starting point of the station era and the three gun people in the new era are guided by Xi Jinping's new socialist ideology with Chinese characteristics. According to the development requirements of the "four brands" and the "five major tasks" and "three leading" of Orient International, Shanghai municipal Party committee and municipal government shoulder the mission of Shanghai textile's "integration of technology and fashion, weaving colorful life", to revitalize the national brand as its mission, and strive to become a model for the development of the national traditional brand innovation, and become a model for the traditional brand to integrate global resources and build up brand upgrade. In order to be the world's "three guns", we should move forward towards a higher goal.