From A To Z, Read The Centennial Snow Lotus -- A Series Of Reports Of "Centennial Snow Lotus" (Part One)

"Don't dream about being a centenary enterprise." Wu Xiaobo, a financial writer, once described this achievement as a high degree of difficulty in a century's enterprise. When it comes to a century old enterprise, it often comes to think of Japan and Europe and America, but few in China. Among them, Saussurea involucrate has become a symbol of cashmere industry in China.


2019, 100th anniversary of the birth of Saussurea involucrata. Founded in 1919, Ren Li has played an important role in China's political and economic history for a considerable period of time. After the public-private partnership, the breakthroughs in cashmere production technology and the creation of the national brand snow lotus have been accumulated for hundreds of years.


2020, Drucker, the father of modern management, said: "enterprises, like people, have their own lifecycle and can still survive for 100 years. The reason is that they can continue to make genetic reengineering. Therefore, a hundred years' history of an enterprise must be a process of continuous breakthroughs and continuous changes. "


2021, throughout the centennial of Saussurea, we can see that it does not follow the routine and runs through its transformation and sublimation. Therefore, when we talk about the Centennial story of Saussurea, we also change our thinking and do not talk about chronicles. Instead, we start with a series of 26 English letters from A to Z, and open up a trace and essence for the development of enterprises in the past century. In addition, the 26 English letters are scattered and arranged in order, which is a tribute to Saussurea involuning and constantly innovating and changing. It is hoped that a series of reports will be made by way of letter interpretation and case analysis, which will connect the past, the present and the future of snow lotus. From the point and the surface, a real and full snow lotus can be found, and the infinite possibility of Saussurea involucrata can be deeply explored and foreseen.


2022, the growth of an enterprise is intertwined with the changes of an era and provides more thoughts and guidance to and outside the industry. Snow lotus is undoubtedly such a model. Read the snow lotus, read cashmere, read the market, read the national spirit. Welcome to listen to the story of snow lotus.


NPQ -- the mood of cashmere kniters


N


Native


It means local brand, national tide return and national confidence.


Business interests producers, patriotic practitioners, two seemingly incompatible identity, snow lotus is well balanced.


The predecessor of the Saussurea brand was traced back to the Ren Li business in 1919. The founder is Zhou Yichun, founder of Tsinghua University, and is closely related to the famous cultural celebrities such as Liang Sicheng and Lin Whei-yin. Ren Li is the property of "hanging shop", which is self owned and sold on sale. The main products are carpets, antiques and handicrafts. Most of the customers are foreigners. Since the Qing government sent students to study in the United States in 1872, nearly 30 years ago, a large number of students came back from the United States, Britain, France, Germany and Japan, and they had been baptized by western advanced science and culture. Faced with the backward state of poverty at that time, they began to look for the truth of saving the nation and saving the people. In 1919, the "54 Movement" of the anti imperialist patriotic movement, which was supported by the workers and business circles, was launched in Beijing. The special historical node gave birth to the patriotic gene of Ren Li's firm.


The real emergence of Saussurea brand was in 1965, which inherited the patriotic and ingenuity of entrepreneurship in the first half of the last century, and became a reformist in the process of China's economic development. As a local brand and one of the earliest state-owned enterprises, through a series of historical figures and events in the past and the present life of Saussurea, we can see that this coincides with the trend and trend of regress and enhance national self-confidence.


Representative events


The Tianma brand carpet has been registered and become the first famous brand product brand in modern China's carpet industry. The pursuit of product quality and reputation has made "Ren Li" a famous brand both at home and abroad and has promoted national self-confidence.


In the 60s of last century, the blockade barrier of cashmere carding technology was broken and the breakthrough of Chinese cashmere sweater was realized, which changed the history that China could only export cashmere raw materials and was at the low end of the global industrial value chain.


Become the representative of the tall guest. Cuban President Castro, former Japanese Prime Minister Takeshita To, Nakasone, United Nations dignitaries... Saussurea cashmere sweater has been sent to foreign leaders and dignitaries by state leaders for many years as a gift of state guests. The president of the Eastern Republic of Uruguay, the speaker of the house of representatives of Romania, and Princess Tonga have visited the snow lotus company.


P


Professional


Refers to professional, cashmere knitting expert's identity.


The new China cashmere dress brand is the founder of the cashmere industry, and the initiator of the Chinese cashmere industry. As the first enterprise to produce cashmere raw materials and products in China, Saussurea is committed to promoting the popularization and application of cashmere carding and weaving technology, laying the foundation for the development of China's cashmere industry and opening up a new era of cashmere in China. One hundred years' dedication to one thing has made snow lotus training a recognized profession and authority in the field of knitted cashmere.


Representative events


PK international Dana, leading technology pioneer of cashmere industry in China


As early as 70s, the new technology and equipment of cashmere cashmere comb had reached the leading position in the world. The cashmere extraction rate reached 95%, much higher than that in Britain, Italy and Japan, and only 13% in snow damage, compared with 15% in foreign countries. Moreover, the length of new technology fiber of Saussurea increased by 2 millimeter than that of traditional technology. In general sense, the length of cashmere fiber increases by 1 millimeters, which is equivalent to 10 thousand yuan per ton. Experts estimate that this invention patent is equivalent to the annual production of 800 thousand cashmere goats in China.


Helping small partners


In order to promote the development of cashmere industry, Saussurea has helped many places in the country and many famous brand enterprises to build factories, teach them mature production and cultivation techniques, and train management and operation personnel.


Breakthrough of cattle team


Cashmere expert Miao Xiaoguang, a heavyweight member in the snow lotus talent team, has created three national patents leading the cashmere industry. In the past 1989-1994 years, the BSLD-95 cashmere combined carding machine has been researched for 5 years. This is also the first set of China's own air supply automatic joint combs with intellectual property rights, won the National Invention Award, and the world invention organization Patent Gold Award jointly issued by the World Intellectual Property Organization and the China patent office.


get on the list


China's Wool Textile Industry Association released the list of "top 10 competitive enterprises in cashmere industry in 2017~2018".


In May 2019, the certification of the national industrial production license (special labor protection products license) was successfully passed, indicating that Beijing Saussurea cashmere Co., Ltd. has the core competitiveness in the production technology and management of special and functional clothing.


Q


Quality


The ultimate pursuit of quality.


Not only is the pioneer of China's cashmere industry, but also the benefit of Chinese cashmere experience.


Consumer research shows that consumers today are more rational and more willing to pay for products that really touch their products. In this sense, products play a more important role in building a brand's core competitiveness. The beauty of soft gold can be enjoyed by the modern people. Thanks to the fact that Saussurea has always been based on how to bring better products to consumers, it has strives for perfection in technology and quality, and has also gained many super fans in the market for decades.


Representative events


The tortuous road of quality


The pursuit of quality was already in the period of Ren Li. At that time, Zhu Jisheng, a benevolence manager, followed the wool traders to buy wool in Zhangjiakou, Datong and Baotou. Although he had personally looked for wool when he bought wool, he thought he could save about 10000 yuan of funds. The result was that wool was transported to Beijing. Apart from sandy soil, it was a waste of grass, which had gone through the sinister trading field. It not only made the benevolence operators pay more attention to the pursuit from raw materials to products, but also made the quality and ingenuity inherit in the snow lotus.


Become famous in the international market


In 1964, the successful cashmere sweater was certified by the Ministry of textiles, Ministry of foreign trade and Beijing Municipal Committee. The quality of the cashmere sweater was basically up to the level of the British famous brand JAEGER cashmere sweater. In 1965, additional equipment was purchased, including domestic BC272 carding machine, domestic 584 ring machine, dyeing machine, flat knitting machine and other cashmere special processing equipment, forming four production chains, establishing a production management system, and strictly implementing the process operation and quality control system.


Worthy of praise for creating famous brand activities


In 1977, Saussurea cashmere sweater was awarded the title of high quality textile product. In 1978, the technical indexes of Saussurea cashmere sweater, such as handle, body bone, wear resistance, pilling, shrinkage and so on, exceeded British products.


The big winners of quality awards


In 1979, it was awarded the title of "brand name of textile products" by the Ministry of textile industry. In 1981, it was awarded the title of "Beijing high quality product" by the Beijing Municipal People's government. In the same year, the snow lotus cashmere sweater was awarded the first National Quality Gold Award in China's cashmere industry, and was reassessed in 1988. It became the only brand that the Chinese cashmere industry won two times of the National Quality Gold Award.


"Benchmark" benchmark


In 1995, the first batch passed the ISO9000 quality system certification, and put the whole process of raw materials into factory and finished products into the system to achieve international integration. In 2005, we completed the integration certification of quality, environment and occupational safety system. BSCI certification, OEKO TEX Standard100 products (ECO Textiles) and other standards certification have always been the escort of Saussurea products quality, production and services.