Let Fabric Become The Added Value Of Brand, And Fabric Planning Can Not Be Ignored.

Speaking of the value-added items of clothing brand, people first think of style, star effect and popularity, but the fabric itself is actually one of the key elements that can retain consumers. Nowadays, more and more brands invest in materials research, strengthen the uniqueness of fabrics, make products difficult to reproduce through fabrics, and then improve the value and uniqueness of products. Among them, through planning and creativity to touch the market, can inject strong identity, cultural connotation and internal strength for the brand.


In August 22nd, CFU TALK second "material and shape" fabric planning salon was held in the business center of long hair. CFU creative fashion alliance consultant Xu Renyu combined with the trend and finished product display, from the classic case sharing, product explosion rehearsal, and other aspects, to bring a reduction in operating costs, efficient matching customer resources and optimization of the structure of the product sharing. With more and more on-the-spot interaction, more than 30 representatives of fabric enterprises discussed with Xu Renyu the method and practice of planning, and got the inspiration source of fabric planning, and understood the direction of fabric planning from raw material processing to independent research and development, so that fabrics could be more story telling.


Change the situation and set up the fabric planning consciousness.


As one of the three elements of clothing, fabrics can not only interpret the style and characteristics of clothing, but also directly affect the performance of clothing in terms of color and shape. For fabric enterprises, how to stand out in the competition of competitors, how to find their own positioning in complex market environment, and how to design and transform them into fashion products that combine fashion trends are all the problems they face when developing and producing fabrics.


Xu Renyu said that the significance of fabric planning is to let fabric enterprises realize that this is from "show you the fabric" to "help designers to prepare the right products." Fabric enterprises can help brands to spread culture from product positioning, seasonal demand, brand analysis, planning sharing and sales techniques, so as to achieve market promotion.


Chen Yuanyuan, general manager of Zhejiang Angwei Textile Technology Co., Ltd. believes that the fabric planning salon changed her original knowledge of fabric sales. "We are a major foreign trade enterprise of fashion women's wear fabrics. Before selling fabrics, they were pushing the fabric into the trunk and running around blindly. Now I know that we can collect sales information, popular information and market information from the former Road, clarify customer needs, package the concept of goods into main products and additional products, and then carry out the promotion plan.


In the future, we can pass the confidence of Keqiao transformation.


After introducing boundary and collection, the long hair commercial center also grafted the high-quality consultant resources of CFU creative fashion alliance to provide more value-added services to local fabric merchants and merchants in Keqiao. This event has provided us with an in-depth understanding of the operation planning of the long business center. In the field of the industry integrated services, we can not only experience fashion trends, fabric libraries, intelligent publishing, publishing space, nomadic office, training classrooms, live broadcast and design subscription centers, but also participate in activities, expand more resources, create new landmark of Keqiao fashion, and lead the new trend of "selecting money to grow hair".


Xu Renyu is also an independent designer who runs his own brand, MEZZO MEZZO. He told reporters that he will bring his new clothing brand to the studio in September. "When I put my brand in Keqiao, I saw the huge fabric market here. However, as the demand for product development, application, dissemination and manufacture of explosive products increases, the fabric enterprises in Keqiao need to seize the key nodes such as trend research, product planning and brand promotion to enhance the status and appeal of the industry. Xu Renyu will also combine his own experience of many years planning consultant to provide fabric business planning cooperation program, from fabric combing to sample album research and development and garment series development, to promote transformation and upgrading of fabric enterprises.


Jiang Chenchen, head of Shaoxing Haidi Textile Co., Ltd., said, "the traditional outlets in Keqiao may be more likely to be the middlemen who face the initiative to come to inquiries. Now when the younger generation takes over, we really want to jump out of the traditional mode and gradually innovate. I think fabric planning is a good point. After that, I will take the initiative to go out and get more contact with clothing brands and foreign trade enterprises. Keqiao's traditional textile industry will be available in the future.