Build Up The Fashion Bay Area To Enhance Cultural Confidence And Promote Business Upgrading. 2019 China Liuhua International Garment Festival And Guangdong Fashion Week - Autumn Dress Ceremony!

On the afternoon of August 23rd, under the strong support of the Guangdong Provincial Department of Commerce, Guangzhou Business Bureau, Guangzhou Yuexiu District people's government, Yuexiu District Business Bureau of Guangzhou, China Textile Industry Federation, China Apparel Association, China Textile Industry Federation Circulation Association, China Fashion Designers Association and other units, the 2019 China Liuhua International Fashion Festival and Guangdong fashion week, sponsored by Guangdong clothing and apparel industry association and Guangdong Clothing Designers Association, held the curtain on the ceremony of the Sino Soviet friendship building in the guild Liuhua exhibition and Trade Center in the autumn, and co hosted the online fashion week with the Alibaba 1688.

The opening ceremony attracted guests from fashion designers, fashion elites, entrepreneurs, industry experts and news media. During the fashion week launch ceremony, Guangdong fashion week ambassador, rhino king and a host of ceremonial guests jointly lit the scene of the fashion scene.

China Liuhua international clothing festival has been held successfully for 11 years. As a landmark event of Yuexiu District Liuhua mineral trade circle, it witnessed the development of Liuhua mineral clothing business circle from the distribution center of clothing to the trend, from promoting the distribution of goods to independent brand hatching, from enhancing the awareness to building core competitiveness, and from domestic to international. Guangdong fashion week, as an old fashion week active in the fashion stage, has become the most vigorous, influential and longest running fashion week in Guangdong province after more than 20 sessions of development. It has established a certain reputation and position in the apparel industry at home and abroad. This year, Liuhua International Fashion Festival and Guangdong fashion week again joined forces and worked closely together to extend the glory of the past years and to write a new chapter in the fashion and fashion industry.

Focus on "fashion Bay Area" to help create "fashion capital"

On 19-30 August, the theme of this fashion week is "salute the dream", 12 days of fashion, more than 300 agencies / platforms / brands / designers participated in the release. Nearly 60 fashion events include the new fashion show of Wang children's Fashion Festival, the release of trend, the release of new products, the order meeting, the issue of main theme, the conference forum and the multiple cross-border activities.

Luo Yun, director of Commerce Bureau of Yuexiu District, Guangzhou

Luo Yun, director of the Commerce Bureau of Yuexiu District, Guangzhou, said in his speech that the fashion festival will focus on creating a fashion festival of traditional culture and fashion industry collision and popular red live sharing. We will fully promote the implementation of the spirit of precise poverty alleviation, transform traditional heritage culture into industry, and link the content of the business media with the "net red belt" mode to promote the consumption boom.

Bu Xiaoqiang, President of Guangdong apparel and Apparel Industry Association

Bu Xiaoqiang, President of Guangdong apparel and apparel industry association, said at the opening ceremony that this fashion week focused on the construction of the "fashionable Bay Area". The main highlights were: first, to enhance cultural confidence, to promote "non heritage" fashion, to lead the consumption of "new supply"; the two is to integrate resources in an all-round way, to help the innovation and development of the garment trade base in our province; three, to integrate online and offline development, to open the net live broadcast, and 1688 platform online fashion week; four, to link up specialized markets and department stores, to create Festival promoting consumption activities, and to promote business upgrading. In the future, the association will continue to play the role of Guangdong fashion week as the carrier of "fashion capital". It will help Guangzhou create a world-class fashion city and create a global business center for the three international Bay areas.

Zhang Qinghui, chairman of China Fashion Designers Association

Zhang Qinghui, chairman of the China Fashion Designers Association, said in his speech that at present, China's fashion industry is in a period of historical development. How to better promote the development of China's fashion industry is a historical topic we are facing together. As the source of China's fashion industry, Guangdong is at the forefront of the industry in terms of its industrial foundation, innovation ability and fashion trend. With the implementation of the national strategy of Guangdong, Hongkong and Macau, Guangdong has ushered in an important opportunity to shape the new advantages of the industry. Creating a "fashionable Bay Area" has become a new consensus for development.

Promoting the fashion of "intangible heritage" and leading consumption to "new supply"

The report of Yao culture collection in Lian Nan Yao Autonomous County is the highlight of this year's opening ceremony. In May this year, the people's Government of Lian Nan Yao Autonomous County and the Guangdong clothing and apparel industry association and the Guangdong Clothing Designers Association jointly launched the "Yao nationality culture collection report of Lian Nan Yao Autonomous County and the ambassador selection of Lian Nan Yao culture promotion", which opened the new journey of "non Heritage + time".

Fang Jing Jing, vice chairman of the CPPCC Vice Chairman of Lian Nan Yao Autonomous County, introduced activities to reporters.

The theme of this event is "sweet and beautiful hills and colorful relics". The Qingyuan Lian Nan Yao Autonomous County, which is assisted by Yuexiu District, has an International Intangible Cultural Heritage Representative project folk folk cultural activities Yao nationality singing hall and provincial intangible cultural heritage representative project Yao embroidery, which has a splendid culture of costumes and folk activities.

On the brilliant T stage, professional models vividly demonstrate the 16 groups of design works that combine traditional culture with modern fashion through improved design, selected materials and optimization techniques, with strong visual impact and stage presentation. The exhibition is a concentrated display, publicity and promotion of the culture of Yao nationality in Lian Nan. It helps to excavate the fashionable commercial value of traditional culture and improve the overall quality and market competitiveness of the traditional technology products of Yuexiu District.

At the briefing, the organizers jointly awarded the honorary titles of Li Huining, Sun Enle, Li Guizhou, Cai Weitu, Tang Qiaoli, Guo Pei Jun, Jiang Runan, Jiang Runan, Kuo, Kuo, Kun, Kun, Kun, Lai, Lai, and 16 designers, "Lian Nan Yao Culture Promotion Ambassador", thanked the designers for their efforts to promote the culture of Lian Nan Yao nationality, and looked forward to more non vogue products in the future.

Lead the new trend of the industry and create a brilliant new fashion.

Net red live broadcast is another highlight of this year's opening ceremony. The organizer joined the relevant new media organizations to invite the fashionable red net with high popularity in the whole country to participate in the clothing week, and set up a live room in the important position of the main venue of the opening ceremony. The multi-media coverage of the garment week is promoted by the mainstream consumer group's "net red live" mode, which improves the influence and attraction of the event.

Xu Jianhua, vice president of Circulation Association of China Textile Industry Federation, issued the "green clothing professional market development standard".

In addition, at the opening ceremony this year, the Circulation Association of Yuexiu District and China Textile Industry Federation issued the "green clothing professional market development standards" and related results, which is the industry standard of the first garment wholesale market in the industry, and has important guiding significance for the transformation and upgrading of garment specialized market. The opening ceremony also held the signing ceremony of the strategic cooperation framework agreement of the real estate industry promotion alliance of Guangdong, Hongkong and Macau, and further promoted the development of garment industry in Guangdong, Hongkong and Macau.

It is understood that this year's Liuhua international clothing festival and Guangdong fashion week continue the past Fashion Week activities of their own characteristics. 活動期間，將舉辦發(fā)布會、交流會、專場秀成果展等時尚活動：包括2019廣州白馬服裝市場X中港皮具城時尚周將為我們展示“越時尚 粵原創(chuàng)”的新風尚;第十九屆廣東十佳服裝設計師發(fā)布會、 “中國·潮，耀·全球”AliExpress 2019 A/W Fashion Show暨阿里巴巴全球速賣通2019秋冬Fashion新品全球發(fā)布等發(fā)布會將發(fā)布最新時尚潮流;嶺南文化?非遺廣繡嫁衣發(fā)布會將為我們呈現非遺文化的魅力;廣佛新階聯時尚創(chuàng)新交流會、“非遺?新造”廣東服裝非遺技藝保護與時尚化價值開發(fā)研討會等論壇將探討產業(yè)熱點話題;2019廣東服裝外貿轉型升級基地創(chuàng)新發(fā)展論壇暨產品集中展示推介會、2019廣東服裝外貿轉型升級基地創(chuàng)新發(fā)展成果展等將全方位整合資源，為紡織服裝類外貿轉型升級基地及企業(yè)提供集中展示、交流對接、推介宣傳等方面服務，通過活動搭建交流合作橋梁，促進資金、技術、 The docking of talents and industry will further promote the transformation and upgrading of the foreign trade base, enhance the global influence and competitiveness, and promote the construction of a strong trade province in Guangdong.