The Rise Of "Hanfu Craze": Brand Orders Are Ranked By 2021, And The Total Industry Size Is Over 1 Billion Yuan.

In recent years, the trend of wearing Hanfu has been rising among some young people. Many Chinese Hanfu fans buy up to hundreds of sets. What kind of economic accounts do they have behind the "Hanfu craze"?

In September 2nd, CCTV financial channel "economic information network" reported this. According to preliminary estimates, the total number of consumers in the Hanfu market has exceeded 2 million, and the total industry size is about 1 billion 90 million yuan. The founder of a Hanfu brand said their time limit was in early 2021.

Reported that in recent years, with the emergence of ancient costume games and the emergence of antique games, more and more Chinese clothing enthusiasts. A Hanfu enthusiast told reporters that in order to promote Hanfu, they basically would not buy other fashions. Instead, they would wear Han clothes wherever they went, and they would wear short sleeved Hanfu or improved Hanfu in hot weather.

The Han costume enthusiast said that since 2010, after the exposure to Hanfu, it has roughly estimated that the number of Hanfu suits has exceeded 240 sets. Over the past nine years, it has spent seventy thousand or eighty thousand yuan on Hanfu, and the most expensive single item is 6000 yuan.

As for the "Hanfu craze", Wang Jiawen, President of the Guangdong Provincial Traditional Culture Promotion Association, the Chinese clothing culture committee, also has a deep understanding. In the interview, he said that the number of Hanfu culture associations in 2017 was more than 1300, and by 2019, it had reached more than 2000, with an increase of 46% over two years.

With the promotion of Hanfu, some rental shops with main Hanfu experience also came into being. The reporter noticed that from April to August this year, Beijing's hanwear rental stores rapidly increased from 3 to 4, to more than 20.

A shopkeeper told reporters that because of their close proximity to scenic spots, their monthly sales can reach 60 thousand, and a set of costumes and jewelry will come down to nearly 2000 yuan. "Rent a suit, make hair and make-up is about 300 yuan. If you need 1 hours to 2 hours of travel service, it may be between 1000 and 2000 yuan."

In addition, the report pointed out that according to the statistics of an electronic business platform, the sales of Hanfu clothing increased by 146% over the past year, and the sales of Guofeng creative accessories also increased by 94% over the same period last year.

Different from western style tailored modern clothes, Hanfu has higher requirements for workmanship, tailoring and raw materials, and most of them need embroidery. Therefore, Hanfu production requires more technology and time. With the rise of Hanfu, some high-end Chinese clothing brands, which specialize in private ordering, are in short supply.

The founder of a Hanfu brand said that their time limit is now in early 2021. High-end clothing prices range from 3000 yuan to 10000 yuan, different styles will have some different collocation.

In addition to high-end brands, the market for cheap Chinese clothes is equally hot. According to the statistics of large domestic e-commerce platform, in 2018, Han clothing priced between 100-300 yuan accounted for more than 60% of the sales share, and the ratio of more than 500 yuan was more than 30%. This has also led many businesses to try to produce regular size Han clothing.

However, the industry also pointed out that the appearance of Hanfu is always closely related to traditional etiquette and culture. Hanfu production enterprises should not overly cater to the market, reduce the production process of Hanfu, and deviate from the cultural significance of Hanfu itself.

Li Wei, Professor of art and Design Department of dyeing and weaving, Academy of Fine Arts, Tsinghua University, said: "we can inherit form, but we should inherit its spirit more."