2019 China Fashion Fabric Design Contest Is Being Reviewed In Beijing, And More Than 300 Overseas Products Are On The Spot.

In September 10th, "OK" Promotion BV / 2019 China fashion fabric design competition international group review meeting was held in Beijing. At the scene, more than 300 products from more than 60 enterprises from 11 countries including Italy, France, Britain, Germany, Spain, Portugal, Belgium, Turkey, Japan, Korea and Indonesia have been competing internationally. Finally, the gold medal, silver medal and bronze medal were awarded by 6 experts.

The assessment will be held by Li Binhong, director of the national textile product development center, Chen Baojian, chief engineer of the national textile product development center, Fu Kui, director of art design of Beijing white collar fashion company, Liu Rui, manager of garment research and Development Department of Beijing Lining sporting goods Co., Ltd., director of fashion trend Department of China Textile Information Center, and vice chairman of China Fashion Color Association, Qi Mei.


Li Bo, deputy director of China Textile Information Center, Liu Zhaoxiang, director of industry cooperation department, and Chen Xiaoli, director of product development department, attended the meeting. This competition is jointly sponsored by China Textile Industry Federation, China Textile Information Center, national textile product development center and China Light Textile City Construction Management Committee. Shaoxing Hua Yi Shui Jia Textile Technology Co., Ltd. and China Women's wear fabric fashion trend research institute are sponsored by Sai Deli company.


In the opening session, Li Bo said that the China fashion fabric design competition was held in 2017. In order to further integrate and integrate the raw material resources, design and research resources, brand resources and market channel resources of the world textile industry chain, the international group was set up for the first time in 2019, aiming at promoting the close integration of events and integrating into the global innovation chain. He pointed out that internationalization will become an important direction for future development of the competition. The organizers expect to promote the Chinese textile industry to enhance the voice of fashion with creative design and reconstruct the new competitive advantage through fashion transformation through the mirror competition between China and foreign countries.


"Only one thing in life." Li Binhong said that the pursuit of perfection and craftsman spirit is a profound feeling brought to her by high quality fabrics abroad. Although China's textile fabrics have shown a competitive trend, but how far away from the top level of the world and how to shorten the gap is still a problem that the industry needs to think about. This requires Chinese fabric enterprises to match the top international "Pyramid" level, benchmarking the world's top fabrics in terms of technology, technology and quality, and strive to create core competitiveness on the high quality and gradually upgrade the high-end value chain of the global industry.


"International Fabrics generally use functional fibers to embody little function, but form special handle and style through special treatment of dyeing and finishing processes. For example, Italy enterprises use wool and nylon shaped sandwich fabrics, feel full and elastic, Japanese enterprises are still exquisite and delicate handle, pure cotton fabric has smooth and bony texture, and the same is the color spinning products, through the overall design of color spinning and lattice, makes the color elegant, fashionable and harmonious. Speaking of the highlights of international fabric products, Chen Baojian said.


As Fu Kui and Liu Ruijun, the representatives of clothing brand designers and buyers, fashion quality fabrics occupy an important part in the supply chain of their brand enterprises. Overseas high-end products have always been one of the key concerns of enterprises. Qi Mei said that the fashion fabrics of international enterprises are bright in many aspects, such as fashion trend, technology application, raw material development, ecological environment protection and so on. The awareness and idea of high quality fabric development is worth learning and learning from domestic enterprises.


The jury in strict accordance with the criteria and rules of review, from the fashion, innovation, business and other dimensions of the competition products were severely professional evaluation. In terms of fashion, it mainly focuses on whether the color matching of products is harmonious, whether the creative designs such as patterns or patterns are unique and beautiful, and whether the styles of products are in line with the trend of the season. In the aspect of innovation, the product is mainly emphasized on the application of new materials, new technologies and new technologies, which can give the fabric new value in the aspects of handle, style, quality, function and ecology. In terms of business, the main focus is on whether the product has clear product positioning and good market potential, and meets consumer demand, attaches importance to docking with the terminal market, and has mature technology and technology, stable quality and high value of taking.


The judges believe that there are still some differences between the Chinese market and the international market in terms of fabric quality, color, fashion trend, consumer aesthetic interest and advanced customization. The international high-end fabric enterprises speed up the innovation and change of new products and new elements, adopt advanced dyeing and finishing technology and meticulous finishing technology, etc., making the fabric's novelty, richness and quality more and more high. Despite the high cost, high-quality fabrics often play a crucial role in the entire design and development process. They can not even be replaced. This creates a strong market demand for high-end fabrics. In the long run, it will be a high growth industry in the future.


The judges also pointed out that in the new era of new technological revolution and industrial transformation promoting global value chain reconstruction, Chinese fabric enterprises should seize this excellent opportunity to achieve industrial leadership and improve value-added products as a development goal, and jointly promote the leading position of China's textile industry in the field of fashion.