Return To The Main Outdoor Industry, Turn Around And Find New Ice And Snow Fulcrum.

After returning to the main industry to achieve a turnaround, domestic outdoor products leader Pathfinder issued a risk warning notice for suspension of listing.

In September 16th, the Pathfinder issued a risk warning notice that it might be suspended from listing. It said that due to the failure to reach the expected investment projects, it continued to raise a large amount of goodwill, investment and assets impairment, which led to the loss of Pathfinder in 2017 and 2018 for two consecutive years. According to the regulations, the company was facing the risk of suspension of the listing of the company's stock.

This is also the third time that the Pathfinder has issued a risk warning notice that it may be suspended from listing this month.

For continuous losses and the risk of suspension, the Pathfinder official said that the brand had successfully turned around the deficit in the first half of this year, and launched its own skiing related product line, and continued to increase investment in outdoor products. In the second half of the year, with the advent of winter, the weather turned cold, and the related product advantages in winter projects will also appear.

It is understood that since the beginning of 2015, the Pathfinder has extended the strategy of extension, and after the company changed its way to controlling the Pathfinder, it has conducted large-scale foreign investment, and has invested in Xiamen Tu Tu, Yi you world and Lu Ye international travel agency. However, a series of foreign investment failed to produce synergy, which has dragged down the company's performance.

Data show that in the first half of 2017, the net profit of the pathfinder was 58 million yuan, which resulted in a loss of 246 million yuan in the second half of the year, resulting in a loss of annual performance.

In the first half of 2018, the net profit of the pathfinder was 6 million yuan, but the net profit was 219 million yuan in the second half of the year.

Faced with losses, Pathfinder management put forward the strategy of "returning to main business" in 2017. In the first half of 2019, the Pathfinder has achieved net profit of 81 million 860 thousand yuan, up 239.36% over the same period last year.

In addition, Pathfinder expects net profit of 102 million yuan in the three quarter of 2019, up 302.58% over the same period last year, and said that "efforts will be made to ensure the achievement of the annual performance goals".

The person responsible for the Pathfinder said that in the second half of 2019, the company will continue to focus its resources on promoting the steady development of the main business of outdoor products, while continuing to optimize the business structure of the non main industries, rationally strengthen the cost control and control, and continuously enhance the profitability of the company.

Despite signs of a rebound in performance, it is not easy for industry insiders to maintain profitability in the 2019 year.

According to the first half of 2019, during the reporting period, the Pathfinder's operating income continued to decline, and in the first half of 2019, the company's revenue was 691 million yuan, down 21.16% from the same period last year.

At the same time, the environment of outdoor and domestic markets has changed, and international brands are rushing to the domestic market.

Cheng Weixiong, general manager of clothing industry observers and Shanghai Liang Qi Brand Management Co., Ltd. believes that the layout of the outdoor layout has been wasted for many years. Pathfinder will inevitably suffer from pains in the process. In the future, how the Pathfinder can grasp the development of the main business is the key.

In this regard, Pathfinder responsible person said, the current Pathfinder is already selling products related to ice and snow. In the future, it will focus on the core sports category of the Winter Olympic Games, consider investment cooperation and other ways to integrate external resources, consolidate product lines related to skiing, conduct thematic planning, and expect to bring sales promotion.