National Cards Are Becoming More And More Popular. Lining, Anta And Other Top Brands Of "Hottest" Clothing
Recently, China's brand culture IP such as the Imperial Palace and white rabbit has been very popular, and many domestic markets have been blowing up the "national tide". Baidu and the people's Network Research Institute jointly released the "Baidu national pride big data" report shows that from 2009 to 2019, 10 years, the brand's attention ratio increased from 38% to 70%.
Among the "hottest" Chinese brands, the white rabbit, old godmother, Wang Laoji, the Imperial Palace, Dunhuang, "wandering earth", Lining, Bosideng, Geely, HUAWEI, CHCEDO, and the beeches are among the most famous brands in China.
Based on the analysis of user portrait, in the 10 years, the 20-29 year old young people's attention to Chinese brands grew the highest. In the geographical area, the users in Guangdong, Shandong and Hebei were most concerned about the domestic brand; but they agreed that the top three people who knew the most about food were three areas of electronics, entertainment and clothing.
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