Brand Women'S Wear Shop Shop Manager Is Difficult, These 5 Big Hole 90% People Can Not Hide.

A good store manager is not only the spokesman and operator of a store, but also the conductor and promoter of the work. It is also the maker of the atmosphere and the terminator of the contradiction. If the enterprise is large enough, it needs to bear the training of talents.

So the manager takes on many roles. It's not easy to be a famous brand woman shop manager.

But when people are in a bad state, if they encounter poor performance in the off-season stores, how can a brand woman shop manager avoid inner pressure and overcome the management difficulties of brand women's clothing stores?

In the following 5 cases, maybe you have met.

01

After the new store takes office, it is difficult to integrate quickly.

It is no longer a new topic for the new manager to integrate into his new role, but the focus of this issue is not integration, but more importantly, mentality.

When new officers take office, they should conduct on-site inspection on the business environment, staff situation, strengths and weaknesses of the store, rather than the news of trivial events in the store.

Now, many companies are emphasizing that grass-roots employees should take their present career as a career. Since you choose to do it, you must achieve the utmost in a limited time.

There is such a story:

In a small town, a passer-by asked three masons what he was doing.

The first stonecutters sighed helplessly, "I move stone walls dryly and dryly every day."

The second masons said solemnly, "my work is very important. I have to build up the wall so that the house is strong and strong, and it is comfortable and safe to live in."

The third masons looked very proud, and said proudly, "my responsibility is very great. This is the first church in town. I want to make it a symbol of a century."

Ten years later, the first Mason was still laying a wall at another site.

The second stonecutters were sitting in the office drawing drawings, and he became an engineer.

The third stonecutters traveled across all the major cities of the country. He became a famous builder in China.

Therefore, the transformation between career and career depends entirely on attitude towards work and attitude. Therefore, no matter what the new and old shopkeeper is, it is the most important thing to keep the mindset and stick to it.

02

What is the difference between the shortage of manpower and the difference of ability?

The shortage of stores is an indisputable fact in the service industry, but in turn, the manpower and the per capita income are always inversely proportional, so improving the comprehensive ability of a single salesperson is the key.

A store is a team. When it comes to the test of the shortage of staff, managers should consider more about how to redistribute work, how to reassess performance, how to redistribute wages, how to build teams again and again, instead of complaining all the time, so that the result will always be "negative".

03

How can some employees communicate with each other?

Most of the time, store managers do not directly face customers, but communicate with their employees.

People are not machines, can not preset the program, so there will be uneven communication with different employees, but sometimes it will be found that communication, but only a small number of employees really understand, so communication is "Tong" instead of "ditch".

When communicating with employees, we first have to put down the concept of hierarchy and regard ourselves as a part of the staff. We should regard each other as a friend and put our hearts to mind, and try to let him walk into your heart first, so that he can let you into his heart.

Secondly, when a manager communicates, he may encounter employees' working years longer than himself or his superiors before, and now you are his superior.

At this point, the store manager must unite with all those colleagues who have given their support or help. Even though these senior employees can not be promoted, there are more or less worth learning.

04

Staff enthusiasm is not high, how to motivate?

As a matter of fact, when the company is short of manpower, the general subsidy will be given to show the affirmation of the strength of the existing staff.

However, many stores fail to understand the real intention of the company, and give the distribution of subsidies to dividends as an average.

Therefore, when the company gives the subsidy to the store, the restaurant manager should evaluate each person according to the Department's shortage ratio, sales ratio and labor intensity, and finally calculate the coefficient, and calculate the employee allowance according to the coefficient to show that it is reasonable.

Complain about the lack of enthusiasm of the staff, often in the incentive to employees do not make good use of the company headquarters incentive resources.

05

How can we quickly adjust our performance?

The turnover is not as good as expected. In communication meetings, you may say that the product design is problematic, the price is not attractive enough, and the company's overall support is not enough.

Some stores in order to achieve sales targets, sales accounted for more than 25% of the sales, so that the impact of gross profit; some stores promotional products accounted for less than 10%, resulting in sales difficult to complete, and lose sight of one another.

So in addition to regular sales promotion, stores can also envisage other sales promotions, and assign small teams and individuals to the sales target to achieve the overall goal.

　　 Conclusion:

For the brand women's clothing store, the quality store manager not only brings good performance, but also affects the overall business status, store vitality and salesperson's mental state.

Therefore, we need to have meticulous management experience to bring the storefront to the team while building the whole team.

The store manager himself also needs a strong heart, trying to adjust everyone's state to the best and make joint efforts to bring more unexpected results.