The Story Behind Kamakura Starts With Supporting Women'S Clothing Changes.

These two days saw an article introducing Japanese women in the workplace, which is very interesting.
The article points out that nowadays, the Japanese OL office worker (OL is the abbreviation of "Office Lady", which means collectively referred to as working women in the company), and is growing stronger and stronger than last year.
The total population of Japan is 126 million, and the working population of women is about 30 million.
Originally, women in Japan were generally absent from work. When they married and had children, they became housewives to take care of their parents and children. But now, Japan is gradually stepping into the old society, and there is a trend of less children, and the decline of the working population has made the once housewives come out to work.
Of course, this is not politically correct. Equality between men and women is a normal thing for women to participate in the workplace for a long time. They are housewives. It's a bit too traditional.
However, from an objective point of view, women's career is quite different from that of men.
This article mentions a phenomenon in Japan. The career of the OL family has been showing a "M" shape before, but now it is changing.
The "M" shape means that when women enter the workplace from the beginning to get married, between 22 and 25 years old, they will enter a small peak of their career. When they are 25 to 30, once their children are born, their careers will immediately decline; when their children go to school, they will return to work; at the age of 30 to 40, the career of women will go online to the age of 40, and women will enter the peak of their career. However, when they get to the bottleneck of promotion, they will drop again.
This is originally a routine route for women in the workplace. However, in recent years, the "M" curve is slowing down. There is no such obvious crest trough, but a slowly rising curve. This is because more and more women want to be independent.
At present, the females at the bottom of the word "M" are between 35 and 39 years old. Women in this age group are the least working hours. But even so, more than 70% women go out to work. This is a great progress under the idea of a patriarchal marriage in Japan, which represents the fact that women are struggling to get rid of the identity of "Housewives".
However, what needs special attention is that in 1970, the proportion was only 45%. By 2008, it was 64%, and now it has reached 70%. Although the trend of growth is obvious, there is a special detail here. 60% of the women who give birth to their children still do not enter the workplace, and the proportion of women entering the workplace has been improving. It is because many women are not married or have no children.
Another detail is that 55% of all Japanese employed women have previously signed staff instead of formal staff. The contract staff, like the contract workers of CCTV, have low treatment and are unlikely to renew their contracts.
Therefore, the whole OL family in Japan is lower than the developed countries in Europe and the United States. Their support, development space and the proportion of working women are still low. There are some distortions in the Japanese occupation in Japan.
On the one hand, women's professional needs are growing. They want to find some quality jobs and have more career space. Social development also requires women to go out and participate in the workplace. But in the workplace, women are hard to support.
Japanese women's workplace problems remind me of another little story. Today, when the famous Japanese brand of Kamakura was founded, it was also developed by the rise of the OL family.
In 1993, Zhensue Ryu, the founder of Kamakura and his wife, both resigned, and founded the Kamakura brand on the two floor of a family convenience store in Kamakura. Standing at the door was Zhensue Nako, the president's wife.
Our previous article only introduced the classic story of Mr. Zhen's 53 year old venture. He never introduced his wife. In fact, Zhensue Miko was the first person in Kamakura's reputation.
In 1993, Zhensue Ryu wanted to create a new fashion brand, but because he just started his business, he often went out to look for cloth. The person who saw the shop was his wife Zhensue Miko. While looking at the shop, the president kept writing to the magazine to express his brand idea: let the customers get the best clothes with the price of 1/3 of the ordinary brand.
As the chairman wrote letters one after another, aroused curiosity of the magazine, they decided to go to the store to find out.
After talking to Mrs. president, the reporter felt very grateful and went back to write an article to introduce them, so Kamakura began to fire.
In addition to introducing the quality of Kamakura products, the key reason for this article is that the leading role of the article is the wife of the president.
In Japan in 1994, it is still a society that is particularly patriarchal. It is a sensational social news that a woman can start her own business as a clothing brand. Many women readers are encouraged by the courage and encouragement of their wife.
However, at that time, there were not many women's business clothes in the clothing brand, and few brands specialized in serving women in the workplace. Even if there were, there were no special designs.
Zhensue Miko felt that the pressure of women's work was very great. If their clothes were very repressive and stereotyped, they would make the occupation discrimination which was ubiquitous more "have no fear".
Therefore, the clothing of the workplace should embody their charm. Therefore, the design of Kamakura women's clothing pays special attention to quality and taste, which can highlight the professionalism, competence and independence of women's workplace, and also satisfy women's pursuit of beauty and individuality.
The Kamakura shirt supports women's pursuit of independence and allows them to open the market very quickly. So, the best thing that Kamakura started selling was women's clothing, rather than the men's clothes that we saw now. Men's wear was later slowly surpassed that of women's wear.
However, up to now, Kamakura women's clothing is still a very important part, and Mrs. Zhensue Miko, a 71 year old female entrepreneur, still works in the company last year.
Zhensue Miko is a typical example of women's career.
So now Kamakura can become the most popular shirt brand in Japan.
Now, Kamakura women's dress is also very stylish and tasteful. In addition to adhering to the comfortable cloth, the exquisite Japanese tailor's tailor has its own characteristics in the design style.
Having said all this, how can women's clothes in Kamakura convey the woman's independent and warm personality?
Let's take a look at several styles.
Simple and charming small suit, wherever you feel, you are professional:
One can see the simple quality of the female cotton shirts with quality luster.
Who can see beauty without showing the elegance of women's business mix?
100% pure wool coat, classic lattice coat, as long as it is basic, how to build it is beautiful.
How can you get a classic Beige windbreaker when working at CBD?
Autumn and winter are the home of caramel color. This warm coat and blue and red scarves are beautiful pieces that must exist in the picture.
There are many women's clothes in Kamakura, but they are basically simple and simple, yet they are graceful.
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So, you see, the rise of Kamakura and the formation of style are not accidental, nor are they following the trend of fashion and constantly pursuing some perseverance. This has both the founder's concept and the historical background.
Clothing and ideological emancipation are often related. A history of clothing culture is also an open history of thought. Kamakura encouraged the independent women in the past, not only achieving customers but also accomplishments.