Shenzhou Ma Jian Rong, Hurun Rich List, Clothing Industry First Place At 60 Billion

In October 10th, the Hurun Research Institute released the "2019 Hurun rich list" in Shanghai. The list shows Ma Yun topped the list with 275 billion fortune, and became the richest man in China third times, and Ma Huateng ranked second in the 260 billion yuan. The clothing and apparel industry has three enterprises to enter the top 100, namely Shenzhou knitting, Hai Lan home and Anta sports.

It is worth noting that the proportion of the richest people in the clothing industry is 3% in the total list. The Shenzhou knitted Ma Jianrong family ranked fortieth in the 60 billion fortune, ranking the first place in the clothing and apparel industry. The Zhou Jianping family in the Hai Lan family ranked seventy-fifth in 37 billion fortune, while Ding Shizhong 35 billion and Ding Shijia 34 billion in Anta ranked eighty-first and eighty-sixth respectively.

As a representative factory, why can Shenzhou knitting become the highest value clothing listed company in China?

In recent years, Shenzhou knitting industry has maintained rapid growth, and has jumped to become the most valuable clothing listed company in China. Shenzhou knitting sales in 2018 amounted to 20 billion 950 million yuan, an increase of 15.8% over the same period last year, and net profit increased by 21.4%. Gross profit margin increased by 31.6% on average by 20 basis points, and gross profit reached 6 billion 614 million yuan, up 16.6% from 5 billion 671 million 300 thousand yuan in 2017.

As the largest vertical integrated garment manufacturer in the world, Shenzhou knitting company integrates weaving, dyeing and finishing, printing, embroidery, tailoring and sewing processes. The production of garments includes sportswear, casual wear, underwear and so on. It is a foundry of famous brands such as Nike, Adidas and UNIQLO.

Data show that Shenzhou knitted fabric produces 600 tons of fabric and 1 million 700 thousand garments a day. Shenzhou International has tried to deliver tens of thousands of fans to Shanghai, Nike in 16 hours. The key lies in technology development and upgrading of equipment.

With the increase of domestic labor cost, Shenzhou knitting attaches importance to automation equipment instead of manual operation. Shen Zhou knitting chairman told the media, "what is high technology? What we do not understand is not high technology. High technology must be combined with our industrial production. It is necessary to combine with the needs of consumers in the market, combine technology with materials, and get better cost and higher value. "

In 1997, Shenzhou knitting began to make technological innovation the first focus of promoting enterprise development. Upgrading equipment from the first 2 million 800 thousand US dollars to 2015 with HK $more than 900 million for technology upgrading is to speed up production quality and create greater value.

In 2003, Shenzhou knitting began to develop fabrics independently, and developed the corresponding fabrics according to the design and functional requirements, and made garments, which avoided the uncertainty of fabric supply and ensured the quality. At the end of 2017, Shenzhou knitted fabric had 90 patents for new material fabrics.

Nike, Adidas, Anta and UNIQLO regard the Shenzhou knitting as an important foundry, and attach importance to the quality and productivity of sportswear and fabrics. Shenzhou knitted fabrics emphasize the functional properties of fabrics and make products relatively standardized for sports products. At the same time, sports products Shenzhou knitting income is an important part. In 2018, the income of Shenzhou knitting movement achieved 14 billion 275 million 600 thousand yuan, an increase of 18.5% over the previous year, accounting for 68.1% of total revenue.

If Shenzhou knitting has any secret of success, it must be focused and innovative.