In Addition To Fried Shoes, There Are Now Popular Fried Hanfu Clothes, Making 6 Times The Scale Of The Industry Over 1 Billion.

A single spark can start a prairie fire. The interest of minority groups is fermented, and it can also become the product of a sensation, such as orchids in 1980s, stamps in 1990s and Tibetan Mastiff in 2000s.
When the time came to 2010s, the new generation of Internet culture baptism had already had more diverse interests. The sports culture represented by sports shoes and the two dimensional culture represented by the blind box came into being. The sneakers and the blind boxes have become the most popular two cultural trends. Of course, Hanfu and the traditional clothing culture behind them are not too many.
In recent years, Hanfu has developed from a quiet little hobby to a more than 1 billion yuan industry in our country. Nowadays, consumers of Hanfu are over 2 million, and are still in the two digit growth rate.
As we can see more Hanfu dresses in the streets and lanes, we can also hear more and more rumors about how to earn money through Hanfu: the one thousand yuan Han suit will sell three thousand or four thousand and make a net profit of three or four times. The price of the out of print Hanfu can rise to more than ten times.
It is said that the most expensive Hanfu in the world can't afford to buy a house.
　　 One
An indispensable Chinese garment
"Will you be beaten out in Hanfu?" Liu Jian, a little boy in Hubei, is a Chinese dress lover. This is the question he recently raised in a group of fellow workers.
The same robe is now the appellation of Hanfu lovers. The robe has the meaning of robe and is used to replace clothes in ancient times. In the Book of Songs, there is a poem called "no clothes and children."
Liu Jian's worries are not unreasonable. Because not long ago, there were media reports of several incidents of abuse or assault by Chinese Han dresses in public.
The left is Hanfu, the middle is Hanfu and the right is kimono.
Cherry blossoms at Wuhan University are known as a famous local landscape, but there is a ban on kimono and cherry blossoms. In March 2019, two men were mistaken for kimono when they entered the school wearing Hanfu and were mistaken for kimono. Then there was a physical conflict between the two men. "Two people were pressed to the ground by security guards." In addition, in July this year, the media also reported two cases of women being beaten in the streets in Wenzhou.
However, when Liu Jian asked questions, he issued a picture of a dragon robe. The worry of being played here was only a joke, and did not stop him from continuing. In October 2nd, he appeared in a park in Wuhan by wearing a gorgeous Ming flying fish gown, earning enough attention.
"I play Chinese clothes mainly because I want to show them to others. This feeling of concern makes me feel satisfied." Liu Jian said that he had a very poor academic record from his childhood, and that his parents were too busy to attend to their work. Teachers seldom paid attention to their achievements, which gave him a psychological need to be concerned.
However, Hanfu is expensive, ranging from hundreds of yuan to thousands of yuan, or even tens of thousands of yuan. Since then, Liu Jian has bought nearly 100 sets of Hanfu suits, and has invested at least 50 thousand yuan.
Compared with college students' struggling economic ability, this investment has made Liu Jian eat the soil frequently (the young generation has dubbed the overconsumption of overdrawn wallets), but he has tried many times to "not give up Hanfu".
"It's like a magic, so you can't quit." The cost of living 3000 yuan from home arrived in October 2nd. Only a week later, Wang Li, a female university student in Shandong, had spent 2600 yuan on two sets of Hanfu. She began to remorse for the next month's hard life. Recently, Wang Li sent out a help message in Baidu Post Bar Hanfu bar: who can tell me how to quit Hanfu?
Wang Li started buying Chinese clothes from junior high school, and now he majored in Chinese language in a key university in Shandong. She loves Chinese culture and prefers to take pictures in Hanfu, because it makes her feel "completely different and perfect herself". As for the amount of money invested and the number of Hanfu in the past ten years, Wang Li could not remember: "about 100 thousand yuan, no less than 300 sets."
Liu Jian and Wang Lidou said that their spirits were "addicted", and they were not very few of them. "Hanfu information" is a self media that collects, collects and provides information and information related to Hanfu. The 2018 Hanfu industrial report released in January this year shows that the number of Hanfu fans has reached 2 million 41 thousand and 800 by the end of 2018, of which 10 of the Hanfu suits are 10.56%.
In the past year, the number of Chinese clothing and robe has increased by 860 thousand, an increase of 72.87% over the same period. More and more people are becoming fans of Hanfu, especially the group of young students mainly after 95 and 00. Although the economic ability is relatively limited, the proportion of the young students is over 80%.
Driven by the trend of the new generation of spiritual consumption, the traditional Hanfu culture with a thousand year old history has been playing a magic role in the business. It is also characterized by "temptation", "overdraft" and "profiteering" and so on.
Two
Skirts also have scorn chains.
In fact, there are other reasons for worrying about "going out in Han clothes". It comes from the scorn chain between Hanfu fans.
Many Hanfu lovers are also LO lovers, such as Xu Jiao, the hero of the movie "Yangtze River seven". LO skirt, also known as Lolita skirt, and Hanfu, JK uniforms (Japanese high school women's uniforms) and also known as "bankruptcy three sisters", the three are attractive and attractive, and the price is high. Those who enter the pit are easy to buy addiction or even bankruptcy.
The same robe goes on a group tour with Hanfu.
In July 2019, a girl in Sichuan came out of the street wearing a copycat version of LO skirt. As a result, three LO skirts fans were abused and robbed of mobile phones on the road, just because three people thought they would be scolded out of Shanzhai.
This kind of genuine version looks down on the copycat version and the limited amount of money and despises the despised chain of ordinary money, which has a strong expression in the "bankrupt three sisters". It's like a video game designed at the beginning of the game, with clear boundaries, different levels of spiritual experience, so that students who have no source of income have racked their brains and squeezed them into higher levels.
Of course, in the process, consumers also emptied their wallets, even as reported in the media, malformed to the body can be paid as an exchange price.
When the expensive official restricted Hanfu appeared, when Liu Jianhe was in a circle of friends or a group of colleagues, Wang Li said they would get higher satisfaction and a sense of accomplishment. But when they get back to reality, they have to worry about their livelihood.
A consumption habit of "selling and sucking" is formed in the same circle. On the second-hand trading platform such as leisure fish, Hanfu's trading page can often see some special words of the same robe, such as "eating out of the soil", "filming the film out", "receiving not erupting" and so on. At first glance, it is a bit of a puzzle.
Transfer information of Han clothing hanging from idle fish
However, the meaning of these words can be basically understood from the literal meaning. "Avoiding eating out of the soil" is due to financial difficulties and choose to trade Hanfu; "taking the film out" means that the transferor has already finished the photo in Hanfu, so he chooses to trade.
It is not uncommon to buy Hanfu, experience the transfer through second-hand transactions, and transfer the funds transferred to the new Hanfu purchase behavior, which is not rare in Hanfu circle. Some veteran players can get profits from the latter by transferring the so-called "star money" Hanfu.
In the second-hand trading platform, the original price of 800 yuan of the out of print "nine tail Fox" rose to nearly 6000 yuan is still hard to find, Phoenix and fly, and other out of print Hanfu prices have risen two to three times. On Taobao, there are not a few Chinese clothes that are worth tens of thousands of yuan. The price of traditional Chinese embroidered lute sleeves and Han clothing is 50 thousand yuan, and the price of the ancient clothes of Wei, Jin, Han, and swordsman cloaks is also 23800 yuan. In September 12th this year, the Taobao 2019 festival was held in Chongqing. A couple of couples carried the exhibition of "mud and small building", which also sold for 60 thousand yuan.
In the robe circle, the most expensive Hanfu is invaluable. It is a "Chinese style clothing" which is not sold by the house. Because the material is taken from the rare animals kingfisher, the pure jade technology has been banned, and this hair ornament has become a out of print, standing on the top of the Hanfu disdain chain.
　　 Three
A lucrative industry?
Whether it's Clivia in 80s or stamp in 90s, a small minority's hobby, from entering the public view to becoming a popular selling product, is bound to emphasize its scarcity and value preservation / value-added performance. This emphasis is sometimes based on reality and sometimes from hype.
The uniqueness of Hanfu is derived from design and technology, and its value and value preservation rate are hard to define. For example, the Chinese clothing with a price of up to 60 thousand yuan, including natural silk, freshwater pearls, agate, lapis lazuli, emerald and other precious stones, can be estimated by this part. It is difficult to evaluate the cultural value of the craft and its representative. This work is made up of two embroidered girls who spend two months in hand-made bead embroidery, with a Tang Dynasty wedding dress.
According to media reports, "mud mud building" is a Hanfu brand created by a pair of Hanfu lovers, and its sales volume has been several million yuan in 2018. At present, the selling of the expensive Chinese Tang Dynasty wedding dress has been sold out of the shop, or has become an out of print version of the Hanzi disdain chain.
Ming Hua Tang has been in the works for a year and a half.
Hanfu production process is complex, and the production cycle is longer. The front page of Ming Hua Tang, a well-known company in the Hanfu industry, is now at the end of March 2021, and customer service is still dealing with the order submitted in October 7th. That is to say, even if the order is placed on the platform immediately, customers will have to wait for at least a year and a half before they can get their favorite Hanfu suits.
Such a frenzied consumer, such a long order cycle, has given the illegal businessmen an opportunity. There are Han clothing enthusiasts to the times weekly new media reporter said that in recent years, Hanfu production platform running is not uncommon, old Chinese clothing stores also collected monthly, mirror heart words and other platforms have heard the boss donated to run the news.
On the other hand, there are still various kinds of tutorials that are borrowed from Chinese clothing on the Internet. The tutor claims that the cost of Chinese clothing is 50 yuan, 300% yuan, that is, a 200 yuan Han costume can cost 150 yuan to get rid of cloth, while the wholesale cost of 10000 yuan Han clothing is only more than 1000 yuan.
"Entering millions every year is not a dream." The publisher of the above tutorial said.