"Luo Xiao Hei War": Mini But Charming

The summer heat gradually disappeared in September. Before it was "the devil's descendant of the Zha Zha", there was "Luo Xiao Hei war", which made people exclaim. After the long paving of many films such as "the return of the great sage" and "big fish Begonia", the animation produced by China itself seems to have springboard in the market.

Over the years, the "Luo Xiao Hei" series, which has been updated quickly and unhurried, is a good idea for the anime fans in the circle. Although the speed of the new drama has been very fast, the film side has successfully absorbed a lot of loyal fans through the facial expression package and the surrounding products, providing a solid foundation for the long-term popularity of the fermentation. However, even for many successful IP, the transition from small screen to cinemas is not easy, but Luo Xiaohei took the first step in the world.

The precise strategy of marketing is indispensable in this process. The film has grasped the persistence of the audience for the sprouting pets. In the early stage of publicity, Luo Xiaohei's big cat with big eyes was magnified. It not only occupied the most attractive position of the poster, but also promoted the warmth to the extreme with the slogan "where you are home". Although the film itself depicts the symbiotic coexistence of the two worlds between human beings and goblins, it is undoubtedly more helpful to break the barriers of the circle and attract the audience's attention than the bold and speculative themes.

The Luo Xiao Hei war is quite clear in the setting of the world view: the harmony between human beings and the fairies has reached a delicate balance. In the same world, the Chinese Communist Party has become the common aspiration of the mainstream society of both sides. However, there are still a handful of evil spirits who want to rebuild their own heaven and earth and destroy the human beings who have taken their living space. While another group of goblins tried to maintain the peace of reality, the human beings led by infinity also kept practicing their own magic and became the guardian of the stability. Luo Xiaohei, who has a super ability and does not know himself, becomes the object of competition between the two parties. From ignorance to maturity, he gradually found his way in the long struggle between the two parties.

The drama of grounding gas and the solid style of painting laid the second step in the success of Luo Xiao Hei's War record. The audience attracted by the little black and cute appearance did not shout loudly. Instead, with the appearance of the characters, it naturally entered a more complicated plot setting. The movie is a Ghibli style of endless yearning for nature, also has a Japanese comic book like smooth fighting and weird people, is full of rooted Chinese culture visual presentation, but also retain the wonderful jokes of contemporary urban life. Fundamentally speaking, the attraction of Luo Xiao Hei's war is that it takes animation as the carrier and extends the imagination space indefinitely. From the construction of the goblin world to the introduction of all kinds of magic techniques, the audience naturally gets the joy of imagination. But at the same time, the topic of reality as the core power of narration promotes the gradual improvement and self growth of people's world outlook. There is no real villain in the movie. As a leader of the rebels, wind and interest, though wishful thinking to choose a fierce way to destroy, is not evil. He should be seen as a disillusioned idealist, trying to achieve his resistance in an unrealistic way, but he has committed himself to hatred.

Although the source of inspiration and touch are heterogeneous, the film has achieved an organic unity among different styles. The temperament of the mixture has not only made a mess, but has made the audience get what they need in the effective transformation of style. The movie YISHION 2D is mainly hand-painted, presenting a childlike innocence. The fighting scenes are slightly rough by using 3D technology, especially in certain groups of dramas, which often result in a dazzling battle, which does not highlight the interaction among different camps. But in general, it still achieves the natural convergence with the 2D part.

Although in the box office volume, "Luo Xiao Black War" and the performance of "Big Mac" Na Zha is slightly smaller than that, but nearly 300 million of the results, no doubt announced the success of the "bubble noodle" on the Internet, and showed its charm to the larger screen and wider audience. And the recognition of such a correct and quality online work will inspire more creators.