Anta Shares Surged 101% In The Year To Market Value For The First Time To Exceed 200 Billion Hong Kong Dollars

Anta sports market capitalization for the first time exceeded 200 billion Hong Kong dollars, an increase of 2% during the year, which has risen 101% during the year.

From the industry perspective, sporting goods is an excellent industry. Guosheng securities research report said that in 2018, the global sports shoes and clothing market exceeded US $330 billion, and the Chinese market size was about US $40 billion 100 million. China's per capita sports shoes and clothing consumption expenditure was only 28.8 US dollars. Compared with Japan and Europe and the United States, there is still a big gap. The broker estimates that the Chinese sports shoes market will break through 65 billion US dollars in 2023.

Judging from the characteristics of the industry, head competition has become a major feature. The broker also pointed out that the global market showed a "double super strong" situation, and in China is "leading dialogue" industrial chain pattern. Because of continuous investment in science and technology and scarce marketing resources, the trend of strong and strong will continue.

For Anta, the brokers pointed out that Anta sports as a leading domestic competitive edge is obvious, and international group management has been carried out smoothly. The core competitive advantage of the company lies in building a brand matrix that will continue to grow under the strategy of "single focus, multi brand and all channels". Continuous R & D investment will bring product innovation and core marketing resources to create brand effect. In the first half of 2019, the company's overall revenue is expected to grow by more than 35%, operating profit growth is more than 50%, and net profit growth is more than 25%.

For Lining, Guosheng Securities pointed out that the founder of Lining's return, with his core as the core, reorganized the management structure, and put forward a "single brand, multi category, multi-channel" business strategy. As a well-known brand, the company has a high quality racetrack, which enjoys higher average growth rate than the industry.

It is believed that the development of the industry and the growth of the leading enterprises have become one of the reasons for their rising share prices.