Won The Alibaba 500 Million Yuan C Round Investment Three Dimensional Dream House Industry Platform Company.

In the daily necessities of life, "living" occupies the bulk of consumer spending, and only the home track is the 5 trillion largest market. However, the market has been in a state of extensive development for a long time. There are problems such as low efficiency, high cost and backward use of software.

Faced with this situation, the Guangdong 3D Mdt InfoTech Ltd (Mdt InfoTech Ltd) came into being in 2013. From SaaS software, the company aims to digitize the nodes in the home industry, and enhance the synergy efficiency among different roles in factories, stores, designers and other industries.

After nearly seven years of development, three dimensional home has formed a SaaS tool matrix system including 3D home cloud design system, 3D home cloud manufacturing system and CNC system. The company's customer scale covers more than 4000 factory users, 25 home building materials listed companies, and designers have over 1 million users, and there are more than 500 enterprises with integrated cooperation.

In the process of rapid development, three dimensional family has gradually gained the favor of capital. In 2015, three dimensional family got tens of millions of A financing from Softbank China and GF. Subsequently, in 2018, the company received a 300 million yuan B round of financing from Hongxing Mei Kai Long, Softbank China, gf and Sindh.

In October 30th, the three dimensional family officially announced the 500 million yuan C round investment from Alibaba. Three dimensional family founder and CEO Cai Zhisen told the twenty-first Century economic report that after the current round of financing, the value of three dimensional homes reached billions of yuan, and financing funds will mainly be used for the sustainable development of IT products.

What changes will the Alibaba's holdings bring to the three dimensional family? How will this company start with SaaS software evolve in the future?

Resource complementarity + common goal

"China will become the world's largest home market in the future, but at present, there are not many home businesses with a market value of over 10 billion, and no global giants such as IKEA have yet to emerge, so the industry is full of opportunities. At the same time, there are also problems such as high passenger cost and low repeat purchase rate in the industry. Tang Xing, vice president of Alibaba.

As a result, Alibaba recently launched a new home application platform "lie flat" and invested in three dimensional home industry chain. "Three dimensional home has a large number of factory users, offline store users and a relatively mature industry IT technology. These are very valuable to Alibaba, and we have a deep understanding of the home industry." Cai Zhisen said that for a three-dimensional family, Ali needs ecological and flow resources. Therefore, both sides have complementary points, and they share common goals. They all want to solve the problem of efficiency in the household industry.

After accepting Ali's investment, the two sides also began in-depth cooperation in business. It is understood that three dimensional home and Ali will integrate platform resources, give industry full link data empowerment, and build a benign new ecosystem of home industry.

Specifically, the three dimensional home will lie on the B side and the consumer C side. Together, we will create free content producers. We will make use of about 2000000 designer resources to provide consumers with a one-stop shopping experience of "WYSIWYG". The cooperative customers of three dimensional home will also be able to reach the C end consumers through this platform, improve the selling efficiency, and accurately grasp the consumers' preferences and trends, produce on demand and improve the utilization of capacity.

From pure SaaS tools to industry service platforms

At the same time as Alibaba's strategic cooperation, the three dimensional home is officially upgraded from the "design tool" to the "full channel sales solution service provider", setting the new strategy of "one body and two wings".

Cai Zhisen explained that "integration" is the SaaS tool matrix, and the company will continue to take IT technology as the core engine. One side of the two wings is F2B2C's new retail new manufacturing and marketing platform. It takes the effect graph as the core and lies flat as the carrier to generate consumers' traffic through the production of high-quality content. On the other side is the S2b2C's integrated small B product distribution platform, which takes the designer as the core for product distribution.

"The way out for SaaS is not just SaaS itself, but we need to gradually become a business tool to provide more services such as diversion for business customers, which also helps the three dimensional families to broaden their income sources." Cai Zhisen told the twenty-first Century economic report.

Three dimensional home has done a lot of work on the popularization of IT software in the home industry. The company has achieved a certain scale and has broken through the bottleneck of revenue in the SaaS industry. But the three dimensional family will not be content to become a company with tens of billions of revenue in the future. If you want to do more business, you need more partners to participate.

"We want to serve the whole industry and become a tool platform, a traffic platform and a trading platform for the household industry." He said that in order to achieve this goal, the company will continue to develop financing next year, and the scale of the new financing may be around 1 billion yuan.