Down Jacket Warm Clothes To Grab Jobs? Cashmere "Cool" Price Reduced By 30%

The temperature dropped suddenly today, but the cashmere market, which keeps warm and the price has always been relatively high, is getting colder.

According to the statistics of the agriculture and Animal Husbandry Bureau of Erdos City, the price of cashmere is 200 yuan / kg this year, compared with 300-320 yuan / kg in the same period last year, down 30% from the same period last year. Although this year's average sheep yield more than 1-2 two cashmere per year, the output is much higher and the price is not sold.

According to insiders, cashmere prices are showing high quality and low price. Besides being influenced by external market environment, the cashmere market competition is also increasing.

Internal and external attack

At the beginning of 2018, the price of domestic cashmere rose steadily as a result of China's grazing ban policy and the rising import price of raw materials cashmere. However, sustained Sino US trade friction has poured cold water on the domestic cashmere market.

In June 15, 2018, the US government issued a list of tariffs to raise tariffs of about 25% on goods imported from China for about 50 billion US dollars. In July 10th of the same year, the United States released a list of proposals to levy 10% tariffs on Chinese products for 200 billion US dollars. This list covers most textile materials, semi-finished products and a small number of clothing accessories. The United States accounts for 37% of the total export of Chinese cashmere sweaters, which is no good news for the cashmere industry. Since May this year, the cashmere market has begun to fall. Affected by this, the downstream textile enterprises take a single look at the production enthusiasm is not high.

In addition, China's economic growth has entered a stage of adjustment, which also has a certain impact on the cashmere market. In 2018, China's GDP growth rate was 6.6%, down 0.2% from the previous year. In the first half of 2019, the growth rate of GDP was 6.3%, down 0.5% from the same period last year. As a light luxury product, cashmere products have higher demand elasticity of income, which is obviously affected by economic growth, and consumers have changed their views on "soft gold".

Perfect substitute

Reporters on the Internet about cashmere products message area to see that we generally respond, expensive and bad cashmere sweater can be replaced by warm clothing, down jacket and velvet sweater, and these categories of technology limited, smaller style design is more fashionable than cashmere sweater.

In the newly concluded Tmall "double 11" global carnival, Bosideng, snow flying, ice cream and other down jacket brands have achieved good performance. According to the analysis of Soochow securities, the sales of Bosideng brand Tmall flagship store increased by 58% to 650 million yuan on the day of "double 11", and sales of the whole network increased by 43%. The brand of Tmall, the "double eleven", sells more than 1 billion 500 million yuan, ranking fifth on the list of platform export brands. From the perspective of market performance, people's demand for winter clothing is still very large, but they are more willing to consume high-quality feather and cotton clothing.