Eleven Former Reporters Visited Tai'An'S "Autumn Pants Village" To Explore The "Commercial Code" In Autumn Trousers.

"Mountains and rivers are always in love, but not wearing pants." As winter approaches, only those who wear pants will have the courage to face the midnight and early morning.
The village name of Yao Jia Po is far less famous than that of "autumn trousers village". As the weather gets colder, the village of Tai'an is once again "burning". This "fire" is not because of the "double eleven" combustion, nor is it due to the increase in sales, but also because of its "anti tide" choice. Zhang Xiangang, a village branch member, said, "I really can't remember how many media interviews have been made.
　 The industrial chain of autumn trousers Village
In November 6th, the New Times reporter visited Tai'an Yao Jia Po village on the spot.
At 9 in the morning, the cloth wholesale market in the village was bustling with butter, green, fluorescent green and caramel. The popular color that can be thought of for nearly two years can be seen here. The colorful cloth is stacked up in tons, and a dust is flying with one hand. In big cities, these fashionable colors are sought after by the tide. In the village of Yao Jia Po, these coloured fabrics, like gray, black, big red, big green, big blue and all kinds of broken flowers, are made into autumn dress pants, sweater pants and underwear briefs.
Yao Jiapo village, located at the foot of Taishan, has been making autumn trousers since the 70s and 80s of last century. Nowadays, there are nearly two hundred households in the village doing business related to autumn trousers. The village has formed a complete industrial chain of autumn trousers and has its own sales environment. Walking around the village, reporters found that there were knitting industry associations, cloth wholesale markets, sewing machine repair points, restaurants and Breakfast shops. More than 3 migrant workers have been attracted.
The cloth wholesale market of Yao Jia Po village is the former village primary school. Later, after the merger of primary schools in several villages, schools were empty. In 2007, the village decided to use the empty classroom in the school to set up the knitting Association and the cloth wholesale procurement market.
Wang Yuncheng sells cloth in the market, and business is one of the top in the village. In a year, he will spend more than 200 days in Jiangsu, Zhejiang and Shanghai. After entering the autumn, there are at least two trucks loaded with fifty tons of cloth trucks to report to the village every day. These fabrics are sold by ton, according to the quality of fabrics, from eight thousand or nine thousand to 10000 yuan per ton. "They are all big factories with the rest of the cloth, they are all good cloth."
On the same day, the villagers Zheng Xiue bought two tons of cloth from Wang Yuncheng, which she needed to carry six times with Wuling Hongguang van. Her family workshop can use a whole car's fabric one day. The reporter asked if she could go to her home for an interview. She shook her head and said, "busy." Then he picked up a roll of cloth from the floor and threw it into the carriage. The villagers standing on the side were making a big noise. "She's afraid of dew!"
Yao Jia Po village is known as "autumn pants village" on the Internet. The wholesale price of the production trousers is between 3 yuan -30 yuan, which is extremely competitive in the middle and low market of autumn trousers. In Zhang Xiangang's words, every 200 people in China wear a pair of trousers made in their villages. The data is accurate and not accurate. It is also reported that now Yao Jia Po village can produce more than 5000 pieces of autumn trousers in one year, with an annual output value of 160 million.
In Li Mei's family workshop, the villagers are making autumn trousers.
　　 Fashion awareness in autumn trousers
"Wearing the autumn clothes and pants is the least respect for the cooling, and the autumn clothes fortress is in the trousers, and the autumn trousers are in the socks." Sun Ye, a 20 year old girl from Yao Jiapo, rolled up his trouser legs, "wearing my own autumn trousers." The reporter looked at it, gray. Like her, Yao Jiapo people almost wear autumn trousers. "Do not wear cold? Trouser legs drill." Zhang Xiangang asked reporters.
Far away in Ji'nan, Wang Lanyu, a 20 year old college student, not only does not wear autumn trousers, but also looks like he did not wear trousers in the past. It is called "bare leg artifact" hidden under a short skirt, that is, thickened meat stockings. "Autumn trousers are worn by my grandmother, not even my mother." Do you think that on a formal occasion, it is embarrassing to put your trousers in your stockings?
The reporter randomly asked 20 people, the men wearing pants were significantly more than women, "women have more substitutes, such as Bottomwear." Jia Yumei, 54, sells underwear for 12 years at the old Dongmen shopping mall in Ji'nan. She said: "nowadays young people do not like to wear autumn trousers. They may be baggy and look fat, and then they look great. Although they sell their own trousers, their son has not worn trousers for many years.
In order to "look good" and not wear autumn trousers, it has become the last stubborn of many young people. But many people also say that they do not wear them because they are not cold.
Like knitted bags, autumn trousers are already moving out of the country and heading for the world. At the beginning of September this year, Tmall joined the 2020 spring summer New York fashion week with three guns, Taiping bird, Rizhao and other Chinese brands. Among them, a series of Chinese "autumn trousers" developed by three guns appeared for the first time in the international T stage. "In winter, how cold is it in New York? Where can I buy such trousers?" "(autumn pants) is the Savior of winter. Why is there only such invention in China?" after watching the show, foreign friends issued a series of soul torture on INS.
Some people summed up the "7 red trousers competition," did not mention the "autumn pants village", there will be no "autumn pants village" products. Zhang Ye said that no matter whether they wore it or not, anyway, every year it was cold.
　　 The rhythm of autumn trousers Village
"The quality is not even up to Taobao. It may be a micro dealer or a market." Wearing fashionable Li Mei is a big producer, and has been doing 16 years of autumn trousers. Not long ago, the TV media in the province came to the village. She was interviewed as a representative. The content was also broadcast on CCTV financial channel. In her "factory", nearly ten skilled workers were busy.
Will the upcoming double eleven have an impact on production and sales? Li Mei said, "a little, but not much." There are not many people in the village who actually supply Taobao stores. Zhang Xiangang's answer is: "No. The same rhythm throughout the year, the autumn and winter trousers produced in spring and summer are also reserved for autumn and winter. As Li Mei said, the village produces low-end goods and eventually flows to large collections in the countryside, or in the low and middle business and wholesale markets. "The reason why business is continuous is that people in circles know that our goods are cheap."
At 18:15 on November 10th, reporters searched for "autumn trousers" on Taobao. The most expensive set was a cashmere drawstring with a total of two colors, rice white and dark grey, the original price was 4200 yuan, the double eleven Carnival price was 1680 yuan, and the post coupon price was 1480 yuan. According to the original price, this can buy nearly one ton of cloth in "autumn pants village", of course, the quality is not good.
Search for "Tai'an autumn trousers" from Taobao, suggesting that "the baby is too small". Similarly, the production of "clothing", Ding Lou village in Caoxian, Heze, has become the "first village of Taobao in China" by producing "performing costumes". Li Mei told reporters that some people also bought money from them at the price of several yuan, went back to a simple package, put it on the electronic business platform, sold 19 pieces and 9 packages, and still earned a lot of money.
The reporter asked Li Mei, what is the difference between the production of the trousers in the village now and 16 years ago? "The original sewing machine is stepping on the foot, and the work is slow, dozens of pieces a day. Now it's a high-speed intelligent sewing machine. A worker can make more than 200 or more than 300 pieces a day." She paused for a moment.
The passage of time, industrial changes and changes in the trend did not seem to bring much change to the "autumn trousers village". Most of them are still engaged in the production of the most simple autumn trousers. They are cheap for a few yuan, and the quality is better than twenty or thirty yuan. "I also want to try the electricity supplier, but everyone is used to this mode of production." Zhang Xiangang said.
But Zhang Xiangang was not the "conservative" old man. He began to produce jeans for the manufacturers. Although the production was small, he made almost the same money. Some large producers in the village have begun to develop the complete industrial chain of textile, dyeing, cutting and selling, but only a few.
Low end demand is still in existence, the market is still very large, and it is double eleven a year. "Autumn pants village" still keeps the existing production mode, and also continues its own rhythm.