"I must go to Sneaker Con once a lifetime!" This is the flag of many sports shoe lovers. Recently, Sneaker Con, the world's most popular sneaker show, released the official announcement. On the 21-22 th of December, the Sneaker Con Guangzhou Railway Station, which is exclusively sponsored by Jingdong fashion, will arrive. Gather up the cutting-edge, the cool shoe store, bring a "Carnival feast for all sports shoes" to the fans.

For many Chinese shoe lovers who are unable to attend the exhibition, the second news may be even more exciting. In November 13th, Sneaker Con world's first online flagship store landed on Jingdong. This means that in the future no matter where Sneaker Con goes, as long as the Jingdong APP is opened, online orders can be made, and Jingdong logistics can directly send the global synchronized sneakers from overseas to consumers' homes.

This is also the first time that Sneaker Con has worked with the electronic commerce platform to talk about the heavy hand with Jingdong. Sneaker Con founder Alan Vinogradov said: "Jingdong fashion has been keen to embrace young culture, and is committed to promoting the development of the tide brand. With strong marketing capabilities and peaceful Taiwanese sources, it has been favored by many tide brands, and entering Jingdong is our best choice. In the future, we hope to join hands with Jingdong to spread the brand culture of a wide range of shoes, and to make more Chinese fans feel the multiculturalism of Sneaker Con.

Since Sneaker Con was first held in New York in 2009, it has attracted widespread attention from all over the world, and is one of the most representative exhibitions of world sneakers culture and trend culture. At present, Sneaker Con has organized tours in 6 cities outside the United States, including more than 35 cities in the United States, and London, Toronto, Berlin, China, Hongkong, Melbourne and Shanghai. Over the years, it has accumulated more than millions of people's participation. The number of trading shoes has reached about 500000 pairs. It has become the "strongest surface shoes exhibition" in the hearts of global footwear enthusiasts.

2019 coincided with the creation of Sneaker Con 10th anniversary. The Sneaker Con joined the Jingdong fashion and launched the second station in mainland China with the 2 upgraded version. It added a series of new elements such as stage scene interaction, basketball half court and spectators, free trade area of sports shoes and other new elements to activate the scene atmosphere, providing exclusive benefits for Chinese footwear lovers. At the same time, including Spalding x Sneaker Con limited joint basketball, limited full set of exhibition surrounding, the first trend toys, Sneaker Con Guangzhou Railway Station double day tickets, VIP priority entry channel, super privileges and other heavy rights, including the "super toe bag" will also be sold exclusively in Jingdong limited. Don't miss the senior fans!

In recent years, the tide brand culture market has become more and more intense. In 2011, the global tide brand clothing market scale was 60 billion US dollars, in 2017, it rose to about 200000000000 US dollars, and maintained two digit growth year by year. According to multiparty data, the growth rate of tide brand consumption is 3.7 times that of non tidal brand, and its growth rate is 62%.

In the trend of fashion, Jingdong fashion is constantly strengthening its young "cool" gene. Its focus is to build an interactive community FANBOX, which brings together the best tide brand. It brings together the latest trend cards, selected sharp goods and frontiers to provide a one-stop service for tide Lovers. At the brand operation level, Jingdong fashion has also launched the trend business circle to accelerate the plan to solve the pain spot of tide card, and create a better environment for the tide card, including a number of measures to reduce the threshold and enhance operational capacity. In addition, Jingdong has also made use of the big data and technical advantages of the platform to provide fine support services and resources support for the tide brand, providing more exposure and so on. The Sneaker Con shoe carnival, FANBOX will also present online interactive activities such as raffle sweepstakes, original price starting, etc., to create an online and offline interaction experience.

What is more noteworthy is that Jingdong fashion has been carrying out an international layout. At present, it has established close cooperation with many authoritative international fashion organizations. Not only can it promote China's tide brand "go out" but also "import" more international brands to meet the diversified needs of consumers. In the face of the emerging trend market, Jingdong fashion is based on internationalization, quality and trend, providing more international channels and operational capabilities for entering the Chinese market, and accelerating the overall development of the trend culture. Based on the resources and advantages of the e-commerce platform, the unique tidal brand community operation and the rich international resources, the Jingdong fashion has rapidly grown into a new force in the tide brand domain.

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