UNIQLO This Year'S Most Anticipated "Minority" Joint Name

UNIQLO's joint name has long been nothing new. From the UT series of all kinds of movies and artists IP, to cooperate with former Herm s s designers, Christophe Lemaire and Alexander Wang, every year, we can hardly miss a few times.

However, UNIQLO can still make surprise cooperation happen. A few days ago, UNIQLO announced its cooperation with MARIMEKKO, a national treasure brand of Finland, to launch the 2019 autumn and winter series.

Yes, this is the second limited joint of Uniqlo x Marimekko. Many people have never noticed that they launched the spring summer series in 2018.

Many people may not have heard of this brand. They only look familiar with printing, and think it is a Nordic "niche" brand. But MARIMEKKO is the originator of selling lifestyle and girl power.

　 Art saves independent women

1951 in that year, Viljo's oil mill plan almost failed. At that time, after the war, Finland was shrouded in gloom. His wife, Armi Ratia, wanted to bring brightness and joy to people's daily life, and invited some artists and friends to create graphics for textile fabrics.

People liked these prints very much, but they did not change the situation of the cloth factories because no one bought them. But this did not frustrate Armi's original belief. Armi decided to take part in the fashion show, and designed a group of skirts with these designs, so as to show people how to use these fabrics.

As a result, the girls wanted to own these skirts. Although this is not the original intention of Armi, she decided to establish Marimekko on the fifth day after the fashion show ended. Armi's middle name is Maria, and is also one of the most common female names in Finland. The Finnish in dress is mekko.

　 She refused to print flowers.

Two pioneering designers laid a brand tone for Marimekko, Vuokko Nurmesniemi in the 1950s era and Maija Isola in the 1960s era.

So far, perhaps the most familiar poppies pattern was designed by Isola in 1964. But as the founder of Armi, he publicly declared that he did not want any patterns of flowers, because the state of flowers in nature is the most beautiful and should not be rigid.

But Maija Isola, as the creator, refused to be told what to draw. Inspired by poppy flowers in her own yard, she created a series of flower patterns. Unique and amazing, let Armi now confirm eight.

Marimekko bold fabrics and minimalist design greatly influenced the Nordic vision in the late twentieth Century.

Endorsement by the first lady of the United States

During Kennedy's election for president of the United States, Jacqueline Kennedy, who is about to become the first lady, is controversial because of his love for Paris's high fashion.

But since she bought seven MARIMEKKO dresses at a time and wore pink sleeveless on the cover of Sports Illustrated, she has become the most popular American fashion icon. MARIMEKKO also succeeded in occupying the US market.

　 Life is very important, so we do not go to work.

The founder, Armi Ratia, has long said, "we sell not clothes, but a way of life. They are design, not fashion. What I sell is a concept, far more than a skirt.

Bringing happiness into people's lives is also the beginning of the brand, so the company fully respects the balance between life and work, and even on the 31 day of July, employees can not reply to any mail without entering the office.

In addition, Armi Ratia hopes that brands can bring people together. MARIMEKKO has already had household products since 1960s. Whether from brand culture or product type, MARIMEKKO is considered to be the first selling lifestyle brand.

"Contracting" Finland Airlines

Since 2012, the bold design of MARIMEKKO has become an integral part of Finland's air travel experience. Because the two brands firmly believe that good design can optimize the experience of life.

At present, there are two models of "Marimekko" printing: Airbus A350 has "Kivet", and Airbus A330 prints the classic "Unikko". Even if there were no flights to print, all the textiles and cutlery used on Finland Airlines came from Marimekko.

Finland Airlines official website also has BHS videos to see how the patterns on the fuselage were painted by hand.

Brought goods by sex and the city

In the early days of 1990s, MARIMEKKO, who focused on details and persisted in experience, was caught up in a financial crisis and almost broke down. Fortunately, after the acquisition of Kirsti Paakkanen, the new business model has made the brand regain popularity.

Especially in the late 1990s, Marimekko has appeared in the hottest American drama sex and the city many times. Carrie Bradshaw was wearing flower bikini and dresses in the second quarter.

　 94% of the employees are women.

The pioneering designer Maija Isola, whose daughter also worked in MARIMEKKO, reorganized her mother's design at the time of brand 60th anniversary, which is the power of this brand's heritage.

Armie wants MARIMEKKO to become a brand that mothers would like to share with their families and the next generation. The company did not deliberately recruit female employees, but it also pleased women to work hard at work.

Brand clothing is also basically designed for women, but does not deliberately highlight the feminine beauty, more neutral and capable and independent.

Most of the boys are still greedy. TM's personal favorite is Maija Isola's Kivet series.

Because it is winter, besides the printed jacket and dress, there are also down coats, sweaters and warm accessories. For the first time, the design of girls and infants is also available.

One of the biggest advantages of UNIQLO is civilian prices, and this is no exception. MARIMEKKO usually has a high price, and even the most basic cotton tee has been broken.

The series will be launched in November 29th, except for Japan. Some of the joint products are limited in style. Do not people who are forced to impulsively consume double eleven feel a little lucky now?