Mogujie.Com Double Eleven Live Broadcast Carnival Depends Entirely On Anchor Empowerment?

Mogujie.com double eleven live broadcast Carnival live GMV grew 155%
In November 13th, mogujie.com announced this year's double eleven "live Carnival" campaign: in November 10, 2019 -12 days, mogujie.com's whole category live GMV grew by 155% over the same period last year, including the beauty of makeup, women's clothing and other core categories of live broadcast GMV all showed a three digit growth trend, of which beauty, home and other gains rose by 200%, and the medical and American health increased by over 1000%.
This year, mogujie.com focused on the core role of live broadcast in the double eleven. With the idea of "11. 11 do not play the game, the anchor helps you pick", the idea is to define the double eleven as "live Carnival". The final data also show that live broadcasting has played a significant role in promoting mogujie.com's GMV growth and category expansion.
Three factors contribute to mogujie.com's "live Carnival" data climbing
During the "live Carnival", mogujie.com's whole category live GMV grew by 155% over the same period last year, and the turnover of sub categories also showed explosive growth. Peng Xiao, head of mogujie.com's double eleven project, believes that the achievement of this achievement mainly comes from three factors: the improvement of the content of live broadcast and the number of anchors, the further improvement of the structure of goods in the live room, and the change of user's shopping habits, so as to jointly promote the "live Carnival" to achieve leapfrog growth.
In July of this year, mogujie.com launched the "live double hundred plan". It recruited high quality broadcaster anchor, organization and live supply chain for the whole network. It attracted many S class and A-class show anchors to transform the electricity supplier, the number of anchors increased significantly, and the content structure of live broadcast became richer and richer. During the carnival, dozens of "double hundred plan" newcomers, including the anchor, Xiao Yue and Su Sufan, had a total sales of eleven.
In September, mogujie.com's live Selection Center Project landed and further improved the live supply chain system. In the field of beauty makeup, we actively expand the international brand resources, including La Mer, SK-II, Lancome, Estee Lauder and many other beauty products, which are led by mogujie.com to enter the main broadcast live room. In the field of clothing, we integrate the resources of clothing industry in the whole country, select the best quality products with high cost performance, match the anchor with one person to one person, and help the anchor to improve the structure of goods in the live room.
At the same time, the advantages of live broadcasting in the electricity consumer are increasingly prominent, changing the consumer habits of consumers. Live broadcast has the characteristics of instant interaction, authenticity and reliability, which has been highlighted in the traditional categories of mogujie.com, such as makeup and costumes, and has played a significant role in improving user stickiness and repetition rate. "This year's double eleven, the proportion of the total users who subscribe to the mogujie.com live room has greatly increased." Peng Xiao introduced.
Continue to strengthen the standardization of the direct seeding of e-commerce, deepen the anchors' empowerment.
The results of this year's live broadcast of double eleven mogujie.com show that live broadcasting has played a significant role in promoting GMV growth and category expansion of mogujie.com. Roy, senior vice president of mogujie.com, also said that in the future, mogujie.com will continue to strengthen the standardization of the live broadcast of e-commerce, as a "universal socket" platform for the live broadcasting industry, providing docking services for different participants in the live broadcast business.
This year's double eleven, the platform's advantages in supply chain integration are highlighted, and the category of live broadcasting is further expanding. A large number of international first-line beauty brands are anchoring live broadcast rooms. Under the promotion of the strong carrying capacity of the head anchors such as sweets, leaves and so on, after the Korean top skin care products WHoo, the weather Dan box has become the sales champion of cosmetics category. In addition, the explosive growth of food, medical beauty and other health purposes also confirms this point.
At the same time, mogujie.com will further strengthen the standardization of the direct seeding of e-commerce. It will continuously deepen the anchors' empowerment from four dimensions, namely, the anchors' capabilities, live site operations, selected product groups, and supply chain's richness, so as to enhance the overall efficiency of the direct seeding industry.