Ya Ying 2020 Advanced Custom Launch Show

In November 1, 2019, the elegant and elegant 2020 advanced custom show was released at the Roof garden Mandarin Oriental Hotel in Beijing. This is the first time that the brand has been independently released for the new season series. With the majestic and solemn and representative the Imperial Palace of the Chinese culture as the background, with the sunset of sunset, the fashion show has witnessed the great vision of the brand and the importance of its exquisite Chinese culture in today's world.
Ya Ying 2020 advanced custom launch show
Ya Ying 2020 advanced custom show takes "China Fan" as its theme, and aims to break the boundaries, create new traditions and shape the present. In the 600 year of the Imperial Palace, the inspiration came from Chen Xi, a creative fan in the the Imperial Palace. As an ancient civilization, China has a long history of utensil culture. The creative team is inspired by "fan", paying tribute to Chinese traditional culture, inheriting the Chinese royal aesthetic elements of the past and beautiful, and presenting a strong modern visual language with deep and emotional design aesthetics and extreme craft.
The elegant and creative team has presented the Chinese aesthetics and traditional elements in a more abstract art form, from the "folds" technology that inspired the emperors' authority and strength, the traditional folding fan and the fan fan, and the "flower" form, such as flowers blooming, and fused with the symbolic elements such as Ruyi Yun pattern and peony pattern, which were always inherited by Ya Ying, blending in the charming outline, making the traditional, contemporary and future intertwined to show the independent, confident and graceful contemporary female images.
Hand in hand with the temperature in the past and future, brand hand workshop and design team close cooperation, creating the unique design of this season. Hand stereoscopic cutting, combined with Chinese aesthetic elements, combines with the current trend structure design, injecting exquisite embroidery and piling techniques, and inspires Chinese New Aesthetics under modern style, forming a new scene after weaving traditional crafts and modern styles. The suit that highlights women's strength, its concise and tough profile, and the design of the forward camping shoulder line of the three dimensional radian are carefully constructed by manual cutting. The body part of the body is outlined by the craftsmen with the beads and small beads to represent the elegant elements, such as Yi Yun, and through the Chinese rope and small beads to create a relief shaped geometric cliff like mountain and sea pattern, which takes 351 hours. The black dress, which is simple and complex, outlines the elegance of the female. It is rendered with all hand three-dimensional cuts. The flowers, like flowers blooming like a flower, are pieced together by 1032 small fans, which take 205 hours to complete.
　 30 years of brand development and growth of China's strength
Chinese fashion, under the empowerment of Chinese culture, is increasingly concerned and valued by the world. Ying Ying group started from garment processing and production in 1988 and followed the pace of national development in Jiaxing, South China. It has grown into a modern fashion group with more than 5000 employees and many well-known high-end brands.
In 2016, the main brand EP elegant elegant upgrade, open dual brand strategy, dedicated to the shaping of "the world's EP, China's elegance." EP brand combines the aesthetic and art of East and West, from the perspective of global fashion, combined with Chinese contemporary lifestyle, to create more contemporary and modern style of products. China Ya Ying brand traces back to the origin of China, focusing on the continuous exploration and deduction of Chinese traditional culture, aesthetics, clothing and crafts, integrating contemporary aesthetic tastes and creating a high quality lifestyle with Chinese characteristics.
　 Ya Ying 2020 advanced custom launch show
Today, EP has more than 210 more quality stores covering more than 500 cities. In 2020, EP will enter the US and Australian markets and share with the global consumers the contemporary elegant fashion aesthetics from China.
At present, Ya Ying group is actively implementing the responsibility strategy of enterprises, and building an artistic and cultural platform, "HWA Hua Fashion Art Center", with a total area of 15 thousand square meters. The center will have various kinds of fashion, art and culture space, and will continue to increase investment, research and construction in the field of art and culture. The completion of the Art Center will open to the society, not only provide endless inspiration for creativity, but also support the development of fashion art and cultural undertakings, and promote more cultural and artistic exchanges at home and abroad.
Looking forward to the next 30 years, Zhang Huaming, chairman of the group, said: "we will always strengthen our cultural confidence and root in the oriental culture. In the global perspective, we will uphold the world outlook of the Chinese nation," the world's great harmony and the world's one family ", so that culture can revive in China's fashion industry and show the East's beauty from China to the world.