Bosideng "Yu Li Quan Kai", The Appearance Of China International Yoobao Will Lead The New Start Of Down Jacket.

In November 18th, the twenty-fifth China International feather and down Fair (hereinafter referred to as "Yoobao club") was held at the Changshu International Exhibition Center, Jiangsu. In this fair, the Cannes amFAR charity evening and the international fashion brands such as CHANEL, LV, Gucci and other international fashion brands show up in Milan fashion week. The famous Chinese feather clothing brand Bosideng, once again attracted the attention of exhibitors from all over the world with the high quality and high quality down garment products, and deeply interpreted the ingenuity of Chinese brands.

Domestic and international down jacket products come together.

Bosideng ingenuity Charm

This Yoobao will take the theme of "upgrading industries to enhance quality, brand innovation and expand the market" as the theme. The quality products and services in the supply chain of the down industry will be displayed in all directions. From raw materials to intelligent machines, from design and development to logistics and warehousing, from product production to product testing, the aim is to promote the industry to provide more high-grade feather products for the market and meet the high quality consumption needs of people.

Founded in 1976, Bosideng has been focusing on down jacket for 43 years, and has never stopped exploring, researching and innovating in the field of down garments. In this Yoobao conference, Bosideng, through displaying the international technology and fashion design, integrating high quality and high quality products into a down garment brand, has gained wide attention. It shows the frontiers of "Chinese quality" and shows the charm of Chinese brand.

Focus and innovate heavy pound

Bosideng achieves brand gene enhancement

Boston's amazing performance at Yoobao conference is not surprising. Since the new strategy of "focusing on the main channel and focusing on the main brand" in 2018, Bosideng has accelerated the promotion of brand initiatives such as improving quality and expanding the market. From last year, it was stunning to debut in New York fashion week and launched the three designers' joint series. This year, once again embarked on the international stage, landing in Milan fashion week, salute the spirit of Dengfeng to launch the global top mounted "Dengfeng series".

In September this year, Bosideng became the only Chinese down garment brand to enter the official schedule of Milan fashion week. It won professional and fashionable media such as Oscar, Niicole Kidman, super model Ken bean and many other fashion media such as VOGUE.

Once the show was on sale, there was a long queue in Milan's showroom and the big flagship stores in the country, setting off a global panic buying rush.

As a leading brand in China's apparel industry, Bosideng actively participates in international competition, and enhances its international competitiveness with professionalism and innovation.

At the professional quality level, Bosideng adheres to the focus and professionality, and strives to break through with the spirit of climbing and constantly striving to break through. At the end of October this year, the global top grade "down peak series" down jacket was released.

Dengfeng series has gathered Bosideng for 43 years to focus on the accumulation of down jacket field. It integrates many industry leading design concepts, emerging technologies and innovative crafts in one body, and has been produced by 489 processes. It is Bosideng's once again showing the ingenuity of the brand and its strong accumulation of resources. It has redefined the professional feather clothing and the breakthroughs in the technology and production limit of the down jacket with the three core functions of "extreme warmth, no fear of extreme environment and professional protection".

The "Dengfeng series" is inspired by the world-famous peak, taking the core section "Mount Everest section" as an example.

It selects the top grade velvet, the "century cloth" GORE-TEX fabric and the space nano insulation material of the north latitude 43 degree gold down belt. It has the world's highest grade of over 1000 5A and its fluffy volume reaches 95% of the theoretical limit. It has been produced by 489 processes through the application of honeycomb three-dimensional filling, waterproof glue processing and RECCO life detector.

Dengfeng's professional evaluation of shell and Coldplay's third party organizations has performed well, with all aspects of top matching and the world's leading technology and technology over many foreign brands.

43 years of professional standing

Bosideng's strength

A group of data showed that in the double eleven shopping carnival that just came to an end, Bosideng's total channel sales exceeded 1 billion. Among them, Bosideng Tmall flagship store had double sales of 7 minutes on the same day, and the total sales volume was 650 million, up 58% over the previous year, and ranked the top in the sales of Chinese clothing brand stores alone. The sales volume of the company was 1 billion. With 43 years of ingenuity, Bosideng has continuously improved the quality of products and led the innovative trend of down garments.

Bosideng, with its professional foundation and innovative measures in the field of down garments, constantly upgrade its brand strength and product strength, and bravely face international competition, leading the Chinese clothing brand to march into the international market.

In the future, Ainobu Namishito will continue to focus on the field of down garments, continue to make efforts to upgrade the brand, and carry out his "warm world" brand mission.