Beijing Dahua Listed "Old Brand" To Inherit Old Brands And Breed New Brands -- Dahua Fashion "Beijing Time Honored Brand" Ceremony Was Held

In November 19, 2019, Beijing Dahua Fashion Technology Development Co., Ltd. The Beijing time honored brand association has been identified as the "Beijing time honored brand" enterprise. The ceremony is held at Dahua Tiantan building, Beijing.

Shao Minghong, director of the urban industry department of the Beijing Municipal Bureau of letters, Wang Hanyang, the circulation development office of Beijing Business Bureau, Liu Xiaohong, deputy secretary general Zhu Yingnan, propaganda minister Jiao Dejing, deputy general manager of Beijing fashion Holding Co., Ltd., Yuan Tianxiang, director of the brand development department, director of the information center, Zhao Yan, general manager of Beijing Dahua Fashion Technology Development Co., Ltd., Dahua fashion leading group and all the staff participated in the ceremony, together with the testimony of the time-honored brand, and Dahua fashion also opened a new journey of fashion development integrating traditional culture with modern commercial value.

　　 The "Beijing old brand" encourages the innovation and development of Dahua

Kong Haiyan, general manager of Beijing Dahua Fashion Technology Development Co., Ltd., presided over the ceremony.

Zhu Yingnan, Deputy Secretary General of Beijing time-honored brand association, read out the decision of Dahua fashion as "Beijing time honored brand".

Liu Xiaohong, chairman of the Beijing Time-honored Brand Association (right), presented the "Beijing old brand" certificate to Dahua fashion party secretary and chairman Zhao Yan.

Shao Minghong, director of the urban industry department of the Beijing Municipal Bureau of letters, Wang Hanyang of the circulation Bureau of the Commerce Bureau, and Liu Xiaohong, President of the Beijing time-honored brand association, jointly unveiled the time-honored plaque.

Zhao Yan, secretary and chairman of Dahua Fashion Party committee

Zhao Yan, secretary and chairman of Dahua fashion party, said in his speech that this year is the 70th anniversary of the founding of new China, which has gone through 65 years of history with the development of new China. Dahua We always adhere to the spirit of cultural leadership, technological innovation, excellence and pragmatism. We have become a comprehensive enterprise and a key enterprise in Beijing. The business was registered in 1955. "Tiantan" The trademark has been appraised as a famous trademark in Beijing for many times. The products of Tiantan are loved by consumers. They have won hundreds of honors such as "National Quality Gold Award", "Chinese fine shirts" and "Beijing famous brand products". Since the "13th Five-Year", around the construction of Beijing cultural center, enterprises have been guided by brand clothing, deeply excavated the fusion of traditional culture and fashion culture in Beijing, formed the brand pattern of multi brand differentiation development, and made positive efforts for Beijing to build the world fashion capital.

Zhao Yan said that Dahua fashion was awarded the "Beijing old brand" enterprise, which is not only the honor and brand of the enterprise, but also the impetus and innovation for the enterprise's innovation and development. "As a state-owned enterprise in Beijing, we must never forget our original intention, stick to the spirit of ingenuity, and inherit the good cultural genes of old brands of old enterprises. We should also take a good mission, always grasp the rapid iteration of scientific and technological information in the new era, focus on the needs of people for a better life, constantly inject new elements into enterprises and brands, explore new models, blend old brand culture with modern commercial values, improve the quality of products, speak well the story of Beijing brand, let the old brand continuously shine new brilliance, contribute to the heritage and innovation development of Beijing's traditional culture, and make greater contributions to the construction of Beijing cultural center.

Liu Xiaohong, President of Beijing Time-honored Brand Association

Liu Xiaohong, President of the Beijing time honored brand association, said at the awarding ceremony: "Dahua has been identified as the fifth batch of" Beijing old brand "enterprises, a happy event of Beijing's time-honored brand, and a major event in the development of Dahua. It will promote Dahua's inheritance and continuous development of corporate culture and enhance Dahua's brand value and social influence.

Beijing Dahua Fashion Technology Development Co., Ltd. has a history of 65 years. It is a state-owned enterprise that has grown up step by step with the development of new China. It has witnessed the construction, reform and development of new China. Over the past 65 years, the great Chinese generation of generations has been adhering to the spirit of pragmatism and innovation, constantly deepening the technological process, and has interpreted the spirit of great power artisans in pursuit of excellence, excellence and customer supremacy. Dahua has participated in many national events such as the National Day procession, costumes and Olympic Games, garden fair and so on. It reflects the social responsibility of state-owned enterprises. In recent years, Dahua has actively promoted the transformation and upgrading of the manufacturing industry, and launched many new brands on the basis of the original "Tiantan" brand, showing the inheritance, innovation and development features of the traditional state-owned enterprises.

Liu Xiaohong said that in the new era of historical nodes, Dahua is recognized as "Beijing old brand", which is both an honor and a mission and responsibility. Beijing old brand association sincerely hopes that Dahua will take this opportunity to remember its original intention, remember its mission, inherit the excellent culture and traditional skills accumulated by enterprises, continue to focus on technological upgrading and product innovation, constantly meet the needs of people for a better life, add splendor to the time-honored brand in Beijing, contribute to the construction of four centers in Beijing, especially the construction of cultural centers, and strive to create a better future for Dahua's better future, and create brilliant results again.

Yuan Tianxiang, deputy general manager of Beijing fashion Holding Co., Ltd.

Yuan Tianxiang, deputy general manager of Beijing fashion Holding Company Limited, said that as a wholly owned two level enterprise of the fashion holding company, Dahua has a history of 65 years. It not only accumulated exquisite craft of shirts, but also accumulated thick and excellent corporate culture. Dahua is recognized as the "Beijing old brand" enterprise.

Eighteen years ago, in the context of China's constant demand to enhance cultural confidence and create the "four centers" function orientation of Beijing, the "time-honored brand" enterprises have attracted much attention from the government and the society. Especially the tide has become the new fashion at present. Both ordinary consumers and the national level have high hopes for the traditional "time-honored brand" enterprises and brands, and are full of confidence. Yuan Tianxiang hopes that Dahua fashion will take this opportunity to strengthen the brand building and management of the old brand, inherit the excellent culture accumulated by enterprises, carry forward the honest business culture of the old brand enterprises, and combine the modern technology and the fashionable culture into the development and empowerment of the old brand, so that the old brand will shine more brilliance in the new era, and strive for the Beijing brand and the Chinese brand to have greater voice in the world stage.

Yuan Tianxiang, deputy general manager of Beijing fashion Holding Co., Ltd. (left) and Liu Xiaohong, President of Beijing time-honored brand association, take photos with Dahua's Beijing time-honored plaque.

　　 A new leap forward in the development and innovation of Jia Da Hua

Beijing Dahua fashion was founded in 1954 (formerly Beijing Dahua shirt factory). It is a wholly owned two level enterprise in Beijing fashion holding limited and a key enterprise in Beijing. It is a comprehensive enterprise integrating brand operation, business services and cultural and creative services.

The Dahua fashion, which has gone through 65 spring and Autumn Periods, can be regarded as a witness and witness to the construction and growth of industrial enterprises in New China. Since its establishment in 1954 and the registration of "Tiantan" brand in 1955, Dahua fashion has always been adhering to the spirit of being practical, innovative, open and inclusive, and persisting in the spirit of craftsmen striving for excellence, excellence and customer supremacy. Its "Tiantan" shirt is loved by consumers. In the 80 and 90s of last century, it was the most brilliant period of "Tiantan" shirt. When the efficiency is good, Dahua once opened the workshop to all parts of the country, even Hainan Island has production workshop. The "Tiantan" brand has won hundreds of honorary titles such as "National Quality Gold Award", "China famous brand product" and "famous brand product of Beijing". Tiantan trademark has been awarded Beijing famous trademark for many times.

After more than 30 years of reform and opening up, the Chinese market has undergone drastic changes. Especially after the global financial crisis in 2008, China's manufacturing industry, which is mainly manufacturing and exporting, is facing urgent pressure of transformation. Entering the late 12th Five-Year, with the establishment of the new function of Beijing capital, Dahua fashion has gradually established the direction of transformation from brand manufacturers to brand operators, focusing on building its own brand. In 2015, it changed its name to Beijing Dahua Fashion Technology Development Co., Ltd., and completely opened the fashionable chapter of the time-honored brand. During the "13th Five-Year" period, in the face of rapid technological information technology and tremendous changes in the consumption environment, Dahua fashion actively promoted the development of brand development with brand clothing as the guide and technological innovation as the starting point, combining brand traditional culture with modern consumption culture, creating a new transformation of old brand and old brand.

　 Chinese shirt "Whampoa military academy" "ashes powder" collected more than 500 pieces.

The reputation of Dahua fashion in the industry is quite clear. It can win the national shirt competition contest for the 7 time in a row. Many shirts companies come to learn from their own products. After their own business, the names of the enterprises are brought with a "Hua" word to show their respect. These are not legends but legends. Dahua is also known as the "Whampoa military school of men's formal shirts" by the industry.

More than 500 pieces bought by customers as collectibles are not legends. "The only hobby I have in my life is to buy" Tiantan shirt ". I collect stamps and collect shirts. Liu Bingyao, more than 80, an old professor at Beijing Institute of Technology, has been collecting "Tiantan" shirts since 70s of last century. Up to now, it has been nearly 50 years. In Liu Bingyao's home, over 500 pieces of "Tiantan" shirts were neatly placed in boxes, almost occupying every corner of the house. Each box is tagged with labels, marking the purchase time, location, price and fabric of shirts. Speaking of the reasons for loving the "Tiantan" shirt, Liu Bingyao has endless words: "good quality, plate type fit, collar is suitable, the number is also complete, wearing is more comfortable than other brands of shirts. Especially the salesperson is warm and thoughtful, so that my heart is warm, just like his own child. At the age of age, each child has never been bored by the hours they spend. "

It can be said that Liu Bingyao is not only a shirt, but also a "feeling". Dahua also specially made a couple shirt for Professor Liu Bingyao's old two, embroidered the names of two elderly people to commemorate this precious "shirt love".

　　 Keep up with the trend of the market and create a new brand of fashion.

In addition to the classic "Tiantan" brand, Dahua fashion is still running two new brands of "PURE TOUCH (touch life)" and "no blame", forming a brand pattern of multi brand differentiated operation. "No blame" is the most popular advanced customization route nowadays. The "no blame" comes from the book of changes. It is no fault or mistakes and mistakes. It can be matched with the right. Through the three dimensional volume tailoring and the private custom design service that is in line with the international TPO rules, the clothes that are most suitable for you are made. The PURE TOUCH brand is more young and fashionable, focusing on the expression of modern consumer lifestyle and life philosophy. The three brands jointly or independently participated in the Beijing fashion week concept release and new product launch activities for four consecutive years, showing the brand development concept of Dahua fashion "heritage classics, integration and innovation", and the fashion attitude of integrating traditional Chinese culture with modern fashion culture.

In brand operation, Dahua fashion is actively adapting to the needs of consumer upgrading in the new era. Product design pays more attention to human nature, excavating modern consumers' culture, values and aesthetics, and sincerely and kindly provides consumers with moving products and brand vitality; brand marketing actively uses modern information technology to develop Internet channels of different platforms, and effectively integrates online and offline, so as to achieve O2O operation, meet the needs of convenient and safe consumption, and constantly improve the consumption experience.

The 65 year old Dahua fashion and new China entered a new era of socialist development with Chinese characteristics, and will continue to create new glory for the time-honored enterprises in the development of the new era. (reporter Jiao Yanling)