For China's foreign trade enterprises, the challenges facing foreign trade this year are unprecedented. The Sino US trade frictions fluctuate and the market uncertainty increases. Many enterprises take the initiative to reduce their dependence on the US market orders, and focus on broader market risks. At the same time, China and Australia have already signed the FTA under the background of signing the FTA. In early 2019, fifth tax reductions were completed. Our country has enjoyed zero tariff treatment for textile and clothing exports in Australia. 。 Stable and mutually beneficial economic and trade relations, tariff concessions and trade facilitation increase, so that the Australian market with its unique advantages, attracting more and more Chinese textile export enterprises to find room for development.
As the most influential textile and apparel Procurement Exhibition in Australia, sponsored by the China Textiles Import and Export Chamber of Commerce and the Jiangsu Provincial Department of Commerce The nineteenth China Australia textile and apparel Exhibition (CHINA Clothing Textile Accessories Expo 2019, referred to as "Australia Exhibition") was held in Melbourne on November 12~14. The exhibition is divided into Clothing, home textiles and fabrics, shoes and bags, personal and underwear, clothing accessories Several exhibition areas were set up specially. Xiamen exhibition area 。 The exhibits include: Casual wear, suits, sportswear, women's wear, children's wear, underwear, swimwear, frock / uniform, home textiles, fabrics, shoes, bags, hats, scarves. And so on. There will be a total of this exhibition. 501 booths The scale of the exhibition has also reached a record high.
Business opportunities in "small batch boutique market"
In this year's exhibition, "China textile daily" reporter learned from the interview that many exhibitors brought professional and high quality market segmentation products, showing the achievements of independent research and development and transformation and upgrading of foreign trade. They want to fully demonstrate the quality control ability and flexible market adaptability of enterprises, and merge with the Australian market. Xiamen Yi Shang Yi Garment Co., Ltd. It is the first time to participate in the Australian exhibition. General manager Zhang Xiaoqin "We have more than 10 years of experience in exporting to the Japanese market, and have strong quality control capabilities and sharp grasp of market trends," he told reporters. We export to Japan the brand underwear bra products of electric business, this year set up a single 100 thousand explosions sales record. Although the Australian market population is relatively limited, I am still confident that I hope this platform will establish a cooperative relationship with local designers, better grasp the local market demand in product design, and gradually establish channels. She briefed reporters. The company sells its underwear for sale in Japan: the design of this product comes from the flower arranging work of the famous Japanese flower master, and the floral works are made into digital print fabrics through photographic pictures. The material of the underwear is skin friendly and the design is prominent in functionality. The unique design of the underwear can prevent the body's chest fat flow, ensure the stable chest shape during the night's sleep. After its introduction to TV shopping channels in Japan, the product has become popular and sales are increasing steadily. The exhibition also hopes to test the Australian market through this hot product in Japan.
Xiamen Yi Shang Yi Garments Co., Ltd.'s high-quality underwear products for the first time exhibitors attracted buyers' attention. Xiamen ISI sells Japanese brand bra products for sale in the Japanese market.
Reporters at the Australian exhibition site interview noted that many Australian customers in the sample to communicate with suppliers, are very concerned about the minimum order, small quantities of a single one hundred or two hundred pieces of demand is very common. Many exhibitors are fully prepared for the market characteristics of Australia's small batch ordering. "We do not expect to receive large orders of quality, or we can come here for" small and fine ". I believe that with the superb design and quality, the Australian market can be done little by little, and I believe in that. Zhang Xiaoqin said so. Suzhou Gao Dun Fei Er Textile Co., Ltd. It brings colorful knitted hat products with many fashionable designs. Company manager Gu Xiangping Although the orders in Australia are not very large, a good cooperative relationship with customers can be maintained steadily, and the prices of orders are matched.
Changzhou Suxing century Garments Co., Ltd. Formerly, the foreign trade business was mainly oriented to the European and American markets. This year is the first time to participate in the Australian exhibition. Liu Jianjian, senior business manager of the company Told reporters: "we have brought a large number of exhibits, including light down garments, blouses, knitwear, men's casual wear and other categories, because we do not understand customer needs, so this is the test of the Australian market, to see which buyers are interested in what products, and then gradually build up the establishment of the Australian market customer relationship." On the first day, enterprises encountered buyers who wanted to buy light and feather products for riding.
Pure natural products are popular.
At the exhibition, Rushan Han Tai hemp textile Co., Ltd. The customers on the booth are always consulted, and the staff hardly ever have time to rest. The reason is that the enterprise has brought unique products from raw materials and fabrics.
Rushan Han Tai hemp textile Co., Ltd. Zhao Xiaoxiao, manager of clothing department "We first participated in the Australian exhibition in 2016 and found that the acceptance of cannabis products in the Australian market was much higher than that in other regions. So we brought fabrics made from hemp, organic cotton, regenerated polyester, recycled nylon and so on. Indeed, we have attracted a lot of attention from Australian buyers. The company invested millions of dollars in research and development every year, and developed hundreds of new fabrics to market, giving customers a large choice of space, so that customers can see new products from suppliers every season. Although the volume of the Australian market is not large, with the improvement of the recognition of cannabis new fiber products in the European and American markets, the popularity of the products is far beyond our expectations, and has also strengthened our confidence in the development of this market. "
Xuzhou Yonghe Home Textile Product Factory It is one of the few home textile products exhibitors in the exhibition, but its effect is very gratifying. Ren Yingying, general manager of the company The interview said: "we mainly bring mulberry silk bed sets, as well as Tencel, recycled polyester and other materials bed products. Our recycled polyester products have been very successful in the Japanese market. At present, the demand for the Australian market is also being proofed and tested in terms of product cost performance. " Speaking of product characteristics, she said: "mulberry silk products are of high quality and natural skin affinity, which are very popular in Australia. At the same time, with the help of the geopolitical radiation of the Australian market, it has attracted many New Zealand customers. They are very fond of our products, and even often complain that they are short sellers when they buy goods, and make requests for replenishment as soon as possible. It is understood that in the Australian market known for small quantities, Yonghe home textile major customers can have a few container orders per month, which is a high quality order for exporters. "Although buyers have high requirements for product quality, our quality control ability is strong, and the prices of orders negotiated with customers are also quite matched, and both sides are quite satisfied. "Ren Ying Ying added.
The home textile exhibitors have elegant design and excellent home textiles complete bedding, attracting customers to stop and ask. During the interview, more than one exhibitors said that they used to be "what customers need and what we produce". Now they are passive and active, providing customers with a series of designs such as fabric, flower pattern, style, etc., to flexibly meet the needs of customers, improve customer stickiness in the fierce market competition, and achieve new design and new products in every quarter. The advantages of textile supply chain are highlighted.
According to our customs statistics, In 2018, China exported $5 billion 316 million to Australia's textile and clothing, and achieved 6.05% growth in China under the general pressure of global exports.
In 2018, Australia ranked eleventh in the world's single export market ranking in China, and is the main export market of textiles and clothing in China.
Australia's textile and clothing are dependent on imports. China is the largest source of imports. According to GTA's data, in 2018, China accounted for 60.48% of Australia's textile and clothing market share, while Bangladesh ranked second, with a market share of 7.06%.
This is due to the complete supply chain system of our textile industry as well as the flexible and quick response to the market.
Marketable beach pants products are welcomed by buyers at the exhibition.
Zuo Wenhui, deputy general manager of Jiangsu Shenghong International Group Shengshi import and Export Co., Ltd. Believe that The integrity, specialization and specialization of the supply chain are the biggest advantages of China's textile export enterprises. At present, Australia's economic environment and market environment are stable. Although the population is not large, there are many varieties and small quantities of customers. "We have worked with some well-known local brands in Australia, such as BigW under supermarket Woolworths, retailer Target, brand David Jones, and NoniB, the largest retailer of women's clothing brands in Australia. It can be said that as long as we recognize the path of specialized management, concentrate on what we are good at, and do quality control well, we can steadily expand our market share. She said so.
Unlike most exhibitors, Di Shang Group This exhibition is not limited to a single category of products, but focuses on demonstrating the integration advantages of the whole textile supply chain, as well as flexible, fast and professional processing capabilities. It is understood that every year the group designs more than 30 thousand garments independently, and its output reaches 100 million pieces per year. The company has more than 50 business units, sending different departments and exhibitors each time, bringing back the demand information of local market and buyers, fully flowing and sharing within the group, distributing to the corresponding business departments, and rapidly achieving cooperation. Australian customers have high requirements for design and small order quantities. Therefore, the group is working hard on supply chain flexibility, improving information processing ability and speed, and giving full play to the overall advantages of the group. "Buyers are now very keen on the independent design capabilities of enterprises. Our order has also been upgraded from OEM to ODM stage. We also introduced the function of enterprise 3D design platform to customers. The future market competition is not a single product or order competition, but a competition between supply chain and supply chain, platform and platform. Zhang Jijun, Minister of the sixteenth Business Department of Di Shang Group Think so.
