Clothing Business Hard To Do? How To Maintain The Trend Of Growth In Knitting Mother'S "Handan"?

In the twinkling of an eye, 2019 is drawing to a close. This year is a year of upheaval in the garment industry. Many of the clothes people in it have to endure the pains of market reform. The downward pressure on the macro economy has been increasing, and the clothing industry is faced with never having.

In the twinkling of an eye, 2019 is drawing to a close.

This year is a year of upheaval in the garment industry. Many of the clothes people in it have to endure the pains of market reform.

The downward pressure on the macro-economy is constantly increasing. The garment industry is also facing a market downturn and operating pressure, high costs, shrinking channels, loss of orders, sales and profits.

Many costumes don't want to sigh: now business is really too hard to do! Customer loyalty is too low now! The turnover rate of employees is getting higher and higher. If this goes on, business will face a crisis of life and death.

Faced with the brink of winter in the clothing market, the brand brand sweater has maintained its growth momentum and achieved its best performance in ten years.

At the same time, the company maintains a very high customer loyalty. Nearly 80% of the customers are old customers who have been working for more than 10 years. The employees have very high stability, and the old employees remain above 90%.

This is indeed valuable in today's chicken feather clothing market.

How did this happen?

Recently, I came to the Expo Center of Pu Yuan, and visited Ms. Ma Xue Qin, the general manager of the brand sweater of Shanghai Handan Clothing Co., Ltd.

Let's see how she unveiled the mystery for us.

Good brand, charming

The "Handan blue" sweater focuses on the sweater subdivision industry, positioning in the sweater mom pack series, with 40-60 year old female consumers as the core consumer group.

The parhando sweater is based on natural, elegant and simple style. It emphasizes people-oriented design. It emphasizes the continuous application of the latest technology, and is committed to the perfect integration of "comfort and beauty", and is committed to building the first mother sweater brand.

After more than 10 years of careful cultivation and market baptism, "branding" has become a well-known brand in China's knitted market, and has also developed into a leading brand in the field of knitted mother's clothing.

The unique style and quality of "Handan" have won the recognition of the market and the favor of consumers. At present, there are more than 400 retail terminals covering more than 20 provinces and autonomous regions in the country, and have created a good market performance.

Good products can speak.

On the product development, "Handan" has persisted in implementing the innovation concept of innovation and innovation. The design team has been developing research and development on the basis of market research and combined with the fashion trends and fashion elements of the season. Every year, new products are sold in 100 balance.

In terms of product style, "Handan" is divided into fashionable mother dress series and traditional mother dress series. Fashion moms are simple, elegant and fashionable. Traditional mothers dress elegantly and elegantly.

In terms of raw material selection, it is divided into three levels: high cashmere, cashmere, wool and imitation marten. In the production process, hot drilling, embroidery and applique are adopted.

Apart from innovating the design to keep the original and fashion of the product, "Handan" has also done a lot of work in terms of comfort. On the one hand, in terms of raw materials, they choose soft, fluffy and silky yarn. Two, in terms of product size and size, taking into account the difference in body size and regional market of the mother's consumer group, the version design is more relaxed than the conventional version. At the same time, 5 types of specifications for each product are specially arranged, which greatly improves the comfort of wearing and wearing.

On the quality of products, we must strictly control the quality of products and strictly control the quality of products. In every link of product production to warehousing, there must be more than 5 quality inspection. Make sure that every product is a masterpiece of ingenuity.

Ma Zong said seriously: many of our sweaters are bought by our children. I often think that we are not only knitting sweaters, but actually we are weaving a filial piety and a tender feeling from our sons and daughters to our mothers. This has always inspired us to be a good sweater with love and righteousness.

Shaanxi's agent, Mr. Ma Jiang, has joined branding sweater brand for more than 10 years, and now it has developed to more than 120 stores in Shaanxi. This year alone, it has increased by more than 40, and has achieved double growth in sales and benefits. This is a miracle in the situation of major brands being launched.

"I am still optimistic about the handover. One is its brand influence; the other is that its product is highly inclusive and suitable for all kinds of consumers. Three, the product quality is stable and the replenishment cycle is faster. I am very optimistic about the development of the future. Ma Jiang confidently said.

Good character, win hearts.

In the conversation with Ma Xueqin, she gave the most outstanding impression is "straight, quick, enthusiastic, and atmosphere". From her body, not only embodies the Jiangnan women's gentle, but also a few northern women's heroism.

"To do business is to be a man" is always heard.

To treat employees, she never regards employees as outsiders or simple employment relations, but regards every employee as a sister. When employees are in trouble, she always reaches out to help. For example, if an employee's family member is ill, she will send someone to visit and send a consolation fund. If someone wants to buy a house with a gap, he will borrow money to help him finish the first Fou temporarily.

Ma said, "when you take the staff as your family, the employees will take the factory as a family". Therefore, these employees and horses have been in the majority for more than 10 years. They are still hardworking and conscientious, guarding the factory as well as guarding their homeland.

Because of the dedication of the staff, it not only guarantees the stability of product quality, but also guarantees the improvement of delivery efficiency.

To treat customers, Ma Xueqin believes that the most important thing is to be "sincere, grateful and willing", not only to treat customers as simple business partners, but also to haggle over each other. Instead, we should treat our customers as friends and business partners, and strive to achieve each other with gratitude. We must first pay for them and then seek repayment.

Always regard our customers' problems as our own problems. As long as the customers need it, we must make every effort to help them solve the problem as fast as possible.

It is not difficult to understand why the customer loyalty of our company is maintained at around 80%, and a large number of partners have been in cooperation for more than ten years.

Friends, in the current market downturn, many garment enterprises have a serious loss of customers, which seriously affects the stability and sustainability of business.

Then, does the approach of palm do you have any inspiration?

In fact, at the Expo Center of Pu Yuan, there are many original exploding factories such as "Handan". The World Expo original center of Pu Yuan persisted in the management concept of "original, source, strict selection, explosive products" differentiation and "tug of clash breaking out, sharing and win win".

Following the more than 30 original designer brands of Shenzhen Jinhui original center and the more than 50 original explosive factory of Guangzhou Shenzhen hang, they have already entered the Expo Center, and the trousers industry giant "total trousers industry" has also landed.

On December 6th -8, Pu Expo's original world center jointly established the total trousers industry and joined the fashion men's wear union to hold the Fourth Conference on the collection of explosive clothing, to build a highly efficient and efficient explosive collection and service platform for explosive factories and high-quality buyers.

At that time, there will be nearly 100 high quality original explosive factories to participate in the explosive assembly meeting and the 2020 spring summer products ordering meeting, including T-shirts, shirts, trousers, shoes, sweaters, coats, fur coats, down garments, and belts, socks, underwear and accessories.

More than 500 precise purchasers from all over the country will take part in the spot purchase and purchase of new products in spring and summer.

Whether you want to find a source of explosive products or find a way of management, going to the Expo Center will definitely make your trip worthwhile!

After the collection of the explosion products, the Expo original center will also hold a red net live goods competition at the end of 12.

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