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Catch Up With The "Girl Heart", "Ice And Snow 2" Super IP Behind The "Her Economy"
Disney animation "ice and snow 2" was released in mainland China in November 22nd. According to the cat's eye data, the mainland's total box office cost of 656 million yuan was 13 days after the deadline. At the current box office data, the performance of "ice and snow 2" is no surprise, but its authorization and derivatives generated by IP have created an unprecedented miracle.
In the Disney Tmall flagship store in China, the new version of ice and snow 2 is sold at the price of 299 yuan, the monthly sales of nearly 800, and the sales of scarf gloves and princess dress are among the best in the month in. It is worth mentioning that the Chinese brand Anta's Anta children and movies authorized cooperation series of children's clothing, developing down clothing, sweater, sports shoes and other autumn and winter children's products, and constantly through the IP to consolidate the emotional connection with consumers.
This autumn, Disney listed the "China economy" as the empowerment focus of the "Walt Disney Greater China Conference" held in Shanghai. The relevant person in charge said: "In the future, Disney will spend more thoughts on female consumers to develop derivatives that they are willing to consume, so as to lay down product channels in a targeted manner. "
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