Ingenuity And Boutique Create The Secrets Of Phoenix'S "Yao Chi Phoenix" Women'S Clothing.

Nowadays, under the double attack of the Chinese garment industry in the internal and external markets, the garment enterprises are facing unprecedented challenges and pressures, high costs, shrinking channels, loss of orders, sales and profits. In the big shuffle of the market, many enterprises are facing the test of life and death, and even encounter the "Waterloo" in the business field.

It turned out that many entrepreneurs were looking forward to making the business bigger. With the vicissitude of the garment industry, the costumes are becoming more and more rational. No longer blindly pursue the size of the enterprise, but more care about how long the business life can go.

In the face of the downturn and transition period of the apparel industry, how can we survive the severe winter and usher in the next spring of the garment industry? This is the problem that our costumes have to think about.

For more than 20 years, the women's clothing of Yao Chi has been focusing on the field of fashion women's clothing. It has experienced ups and downs, but has maintained a strong momentum of growth. It has become an evergreen tree in the clothing market.

Recently, I came to the original center of Pu Yuan Expo and visited Wu Hongliang, general manager of Yao Chi.

Wu told us about the prosperous business of Yao Chi Phoenix.

R & D is life

The consumer group of Yao Chi is a high-end consumer group with 30-45 years old, independent personality, self-confidence, pursuit of freedom and exquisite lifestyle.

The product design is mainly based on simplicity and delicacy, focusing on originality and detail. It emphasizes the perfect combination of body structure and tailoring. The women's clothing of Yao Chi is divided into three series, including double sided series, granular velvet series and windbreaker series.

"R & D is the life of clothing enterprises, and the era of selling a style for three years is gone forever." Wu Hongliang, the founder of Yao Chi women's clothing, said forcefully and forcefully.

In terms of R & D, Yao Chi Phoenix always advocates originality, insists on originality, and takes its own unique design style.

Yao Chi Phoenix has a professional design team to grasp the design trend and market experience. Their design contains rich and unique fashion elements while pursuing the combination of beauty and comfort, and the unity of art and market.

Fast and reverse is a magic weapon.

Today's clothing market is a fast changing market. It is an era of fast fish eating slow fish.

Because of the soaring cost of labor and management, many garment factories are now implementing the mode of production outsourcing, which is a wise choice in terms of cost accounting and operational risk.

However, in order to improve their ability to express quickly, they can quickly deliver the goods to the customers, and push the market to the terminal stores for the first time. The Phoenix has always insisted on building its own production line. Some of the customers' urgent orders have their own production lines to complete.

"Now the market can say that time is money. As soon as possible, the product will become a best seller. If it is slow, it will probably become a slow-moving product or even a stock. " Wu said.

Quality is the guarantee.

"Quality is the foundation of all work, and no quality assurance is equal to zero," Wu said.

In the past 20 years, the Phoenix has been putting the product quality management in an important position, establishing a reasonable and strict quality management system, and putting it into every production step to ensure that the products are excellent.

For a double sided coat, there are many places that need to be stitched by hand. Manual sewing is required to be straight and uniform, and 4-5 centimeters per centimeter. To achieve this requirement, it is difficult for workers without more than 5 years of experience. Yao Chi Phoenix persisted in selecting veteran workers with rich experience to do sewing. Even if we sacrifice more cost, we must maintain the quality of hand sewing.

On the choice of fabric, Wu is very picky. Every season, fabrics will be carefully screened from dozens of fabrics. Not only depends on the fabric, but also after repeated proofing repeatedly contrasts, and then comprehensive performance, quality, price, delivery time and other indicators, ultimately make the best choice.

The clothing market is on the rise and fall, and garment enterprises are rising and falling.

With its exquisite design, fashionable style, high quality fabrics and exquisite workmanship, the women's clothing of Yao Chi has been recognized and accepted by more and more domestic fashions.

In the past 20 years, the wind and rain have gone through all the trials and hardships, and the Phoenix has kept its youthful passion and surging vitality, standing upright in the surging fashion market.

In the Expo Center of Pu Yuan, there are many original exploding factories like "Yao Chi Phoenix". The World Expo original center of Pu Yuan persisted in the management concept of "original, source, strict selection, explosive products" differentiation and "tug of clash breaking out, sharing and win win".

Following the more than 30 original designer brands of Shenzhen Jinhui original center and the more than 50 original explosive factory of Guangzhou Shenzhen hang, they have already entered the Expo Center, and the trousers industry giant "total trousers industry" has also landed.

On December 6th -8, Pu Expo's original world center jointly established the total trousers industry and joined the fashion men's wear union to hold the Fourth Conference on the collection of explosive clothing, to build a highly efficient and efficient explosive collection and service platform for explosive factories and high-quality buyers.

At that time, there will be nearly 100 high quality original explosive factories to participate in the explosive assembly meeting and the 2020 spring summer products ordering meeting, including T-shirts, shirts, trousers, shoes, sweaters, coats, fur coats, down garments, and belts, socks, underwear and accessories.

More than 500 precise purchasers from all over the country will take part in the spot purchase and purchase of new products in spring and summer.

Whether you want to find a source of explosive products or find a way of management, going to the Expo Center will definitely make your trip worthwhile!

After the collection of the explosion products, the Expo original center will also hold a red net live goods competition at the end of 12. [author Zhang Li Xin Miao Pei Chao]

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