2019 Survey Report On Brand Digital Assets Of Listed Companies - Science And Technology Chapter

In the top 100 of the brand digital assets, the technology companies occupy 22 seats, which are relatively high proportion, while the giants in the Internet and communications field are at the forefront.

1, the giant company is still the focus of public opinion, and the leader in the field of subdivision is rising.

In 2019, giant companies in their respective fields also encountered public opinion crises, such as Tencent accused of "no dreams", ZTE, which were affected by the US "ban". However, after the company's more open external communication in the open market and further release of the good news of the company's operation, the giant company was not affected by the excessive fluctuation of public opinion in the short run.

In addition, the top reputation includes Longji shares, China general serial number, China software and Rui Chuang micro nano. Why are they? These industries are closely related to the industry trend, their own industry status and technological strength.

2, the industry chain upstream and B end enterprises are "low-key", not good at marketing themselves.

After ranking 90 of the net asset value, the company is mainly located in the upstream industry chain or mainly for the B end market. In fact, these fields do not require too much public exposure themselves. The B end market is characterized by word of mouth communication among industries, but this may not have much instructive influence on the reputation of popular brands.

It also shows that some upstream companies in China still need time to settle their technological capabilities and reputation. However, it needs to be pointed out that the industry chain of these manufacturers is also directed at consumer products, which can lead to greater exposure.

3, technology research and development marketing can promote brand reputation.

One of the most closely related indicators of technology companies is the number of patents. The top 22 companies surpass ZTE and BOE in Internet Co.

In the top five enterprises, the number of patents and the comprehensive ranking can basically maintain a relatively positive performance, but the reputation and the number of patents begin to be quite different.